Welcome back to Virtually Free with Ashlee! In this episode, we’re tackling one of the biggest mindset and strategy blocks for virtual assistants and service providers: pricing.

If you’ve ever felt stuck charging low rates because you're afraid clients will leave, you're not alone and this episode is going to shift that.

I’m breaking down why so many VAs stay underpaid and overworked, and I’ll walk you through exactly how to raise your rates with confidence without scaring off dream clients.

In this episode I dive into:

• The 3 most common reasons VAs stay stuck undercharging
• How to confidently shift your pricing mindset and step into your worth
• Real examples of how my clients have raised their rates and attracted better clients
• What to say to existing clients when you raise your rates
• How to package your services to highlight value not hours
• What to do when clients push back (and why it’s actually a good thing)

Links:

Find out more and apply for Expansion Mastermind - https://www.ashleethomas.site/courses/vaemastermind

Learn more about my coaching + offers - www.ashleethomas.com.au

Connect with Ashlee:

● Instagram: ashleethomas.vacoach

● Website: www.ashleethomas.com.au

● Join the community: Startup Virtual Assistants Australia

More about Virtually Free with Ashlee

Virtually Free is the go-to podcast for virtual assistants, online service providers, and digital entrepreneurs who want to build profitable, flexible businesses that support their lives—not consume them.

Hosted by VA coach and business mentor Ashlee Thomas, each episode is filled with real talk, practical strategies, and mindset shifts to help you scale sustainably, ditch the hustle mentality, and grow with ease.

New episodes released weekly. Subscribe wherever you listen to podcasts!