Virtually Free with Ashlee

Thinking about becoming a Virtual Assistant but still have questions? You're not alone. In this episode, I answer some of the most common questions she receives from aspiring and new VAs—from experience and pricing to finding clients, AI, and knowing whether this career path is right for you. If you've been sitting on the fence about starting your VA business, this episode will give you clarity and confidence to take the next step.

• Whether you need previous experience to become a successful VA.
• How to choose the right services and price yourself sustainably.
• Practical ways to find your first clients and build visibility.
• Common myths around websites and whether AI can replace VAs.
• How to know if becoming a VA is the right fit for you and what it really takes to succeed.

Inside VA Mastery, you'll get the training, tools, support, and community you need to confidently build and grow a thriving VA business. If you're ready for a clear roadmap and ongoing support, we'd love to welcome you inside.

Doors close for our July intake tonight @ 11.59pm. Enrol here

With AI tools like ChatGPT becoming more accessible, many aspiring business owners are asking: Do I still need a coach? In this episode, I share my honest thoughts on where AI can be an incredible support tool and where personalised coaching still makes all the difference. If you've been relying on endless Google searches, consuming content without taking action, or wondering whether coaching is still worth it, this episode is for you.

• Why having access to information isn't the same as knowing what action to take.
• The limitations of AI when it comes to personalised business advice and strategy.
• How accountability can dramatically change your business growth.
• The value of lived experience, coaching, and recognising business patterns.
• Why the future isn't AI versus coaching—it's learning how to use both effectively.

If you're ready to stop second-guessing yourself and start building a sustainable, profitable VA business, VA Mastery gives you the roadmap, training, tools, templates, support, and community to help you succeed.

Join before midnight today to take advantage of our EOFY sale saving $300. Learn more and join us here

In this episode, I bust four of the biggest myths aspiring Virtual Assistants believe about client attraction. From thinking you need more experience to believing the market is saturated, you'll learn what actually helps beginner VAs gain momentum and attract opportunities.

What You'll Learn:

• Why being a beginner isn't what's holding you back
• The difference between visibility and being everywhere
• Where many of the best client opportunities actually come from
• The truth about market saturation in the VA industry
• Why preparation can become a form of procrastination
• How confidence is built through action, not before it
• The key activities that create client attraction momentum

Key Takeaway:

Finding clients isn't about luck, having the perfect website, or waiting until you feel ready. It's about building visibility, having conversations, creating relationships, and taking consistent action.

Ready to stop overthinking and start attracting clients with confidence?

The Startup VA Challenge is now live.

If you're tired of consuming more information and want a clear, step-by-step plan to help start, launch and sign clients in 30 days, you'll want to register here

Connect with Ashlee:

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another aspiring VA who needs this reminder today.

If you've been questioning whether it's still worth becoming a Virtual Assistant in 2026, you're not alone.

With AI tools becoming more powerful and more businesses exploring offshore hiring options, many aspiring VAs are wondering if there's still room for them in the market.

In this episode, I'm unpacking what's actually happening in the industry right now—without the fear-mongering or unrealistic promises. We'll talk about why businesses still need support, what clients are really paying for, and where beginner VAs can create value in a changing market.

• Why AI isn't replacing Virtual Assistants anytime soon

• The real reason business owners hire support (hint: it's not just for tasks)

• How offshore hiring impacts the VA industry and what it means for beginners

• The difference between competing on price versus competing on value

• Three service areas businesses are still actively looking for support with

• How beginner VAs can position themselves for success in today's market

Whether you're considering starting a VA business or you've been sitting on the sidelines waiting for the "right time," this episode will help you see the opportunities that still exist and where to focus your energy moving forward.

Resource mentioned: Free VA Starter Kit

Ready to start your VA business with clarity and confidence? Download my free VA Starter Kit and get the tools and guidance to help you take your first steps.

If you enjoyed this episode, take a screenshot and share it on Instagram, tagging me so I can see you're listening.

Don't forget to subscribe, leave a review, and share this episode with someone who needs to hear that there is still plenty of opportunity in the VA industry.

What does it actually look like to take radical responsibility in your business… and your life?

In this powerful conversation, I’m joined by Business Strategist Angela Henderson to unpack what it really means to lead yourself through challenging seasons — whether that’s in business, relationships, or life behind the scenes.

We dive into the realities of navigating heavy seasons, making aligned decisions (even when they’re hard), and the truth about growth that most people avoid.

This episode is honest, grounded, and full of perspective shifts — especially if you’re in a season that feels messy, uncertain, or a little heavier than usual.

In this episode we cover:

• What “radical responsibility” actually looks like in real life (not just in theory)
• How to navigate challenging personal seasons while still running a business
• The difference between scaling, alignment, and what you actually want
• Boundaries, ownership, and where your responsibility begins and ends in business
• Why sustainable growth often looks “boring” — and why that’s a good thing

About Ange:

Angela Henderson is a Business Strategist, Speaker, and Founder of The Healing Centre of Australia.

With over 15 years of experience, she has supported thousands of women globally to grow sustainable, profitable businesses while strengthening leadership and resilience.

Her work combines strategic business growth with a holistic approach — focusing on alignment across health, wealth, relationships, and business to create long-term, sustainable success.

Loved this conversation? Come and connect with us:

→ Follow Angela on Instagram: https://www.instagram.com/angelahendersonconsulting/

→ Explore Angela’s work: https://www.angelahenderson.com.au/

→ Follow me on Instagram: www.instagram.com/ashleethomas.vacoach

→ Learn more about working together: www.ashleethomas.com.au

What happens when the business you once loved… just doesn’t feel that exciting anymore?

In this honest episode, I’m sharing a behind-the-scenes look at a season I’ve been navigating — feeling flat, unmotivated, and not as connected to the growth side of my business.

After 9 years of genuinely loving what I do, this felt unfamiliar… and uncomfortable.

But here’s the truth no one really talks about:

Not every season in business is going to feel exciting.

Sometimes it feels heavy.

Sometimes it feels boring.

And sometimes… it just feels like a job.

In this episode, I’m unpacking what this has looked like for me, how I’ve been moving through it, and the difference between a season you need to ride out vs a business you’ve outgrown.

If you’ve been questioning your motivation, your energy, or wondering if something’s “wrong” — this one is for you.

In this episode we cover:

• Why your business won’t always feel exciting (and why that’s normal)
• The difference between boredom, burnout, and misalignment
• How to navigate heavy seasons without making reactive decisions
• What it looks like to lead your business without relying on motivation
• Why the most sustainable businesses are often the “boring” ones

If this episode resonated with you, I’d love to hear from you 💛

Come and connect with me over on Instagram or explore how we can work together:

→ Follow me on Instagram: www.instagram.com/ashleethomas.vacoach

→ Learn more about my programs + offers:

“I’ll just figure it out myself…”

Sounds responsible, right?

But in this episode, I’m breaking down why this mindset is actually keeping so many VAs stuck in cycles of overwhelm, inconsistency, and second guessing.

Because while free content, podcasts, and DIY learning can absolutely help… there comes a point where consuming more information isn’t the thing moving your business forward anymore.

I’m sharing the hidden cost of trying to piece everything together alone, the patterns I see constantly with VAs in this phase, and why support, structure, and strategy often become the missing piece.

If you’ve been spinning your wheels wondering why things still feel harder than they should… this episode is for you.

In the episode I cover:

• The hidden downside of the “I’ll figure it out myself” mindset
• Why consuming more content isn’t always the answer
• The difference between being busy vs making real progress
• How second guessing keeps you stuck in inconsistent action
• What actually helped one client move forward faster
• Why structure and support matter more than “doing more”

If you’re done piecing things together alone and ready for more clarity, structure, and direction in your business…

Join the LEVEL UP waitlist

This is where we focus on refining your business, creating more predictable income, and helping you grow without the constant overwhelm.

Plus, waitlist members will get first access + exclusive bonuses when doors open.

You’ve got clients. You’re working. You’re busy. So why does it still feel like you’re not getting ahead?

In this episode, I’m breaking down one of the biggest traps I see virtual assistants fall into — staying “busy” without actually building a business.

If you’ve been feeling stretched or stuck in inconsistent income, this episode will help you understand what’s really going on and what actually needs to change.

In the episode I cover:

• Why being busy doesn’t equal growth or profitability
• The difference between filling your time vs building a business
• The hidden reasons your income still feels inconsistent
• How reactive work is keeping you stuck in the same cycle
• The real problem (hint: it’s not a lack of clients)
• What actually creates stability, clarity, and growth

AND If you’re ready to move out of the busy cycle and start running your VA business with structure and intention…

Join the LEVEL UP waitlist now

This is where we focus on moving beyond the messy middle and building a business that works long term.

Be the first to hear when doors open + access waitlist-only bonuses for founding members.

ASH

In this episode, I’m taking you behind the scenes of a big decision I’ve recently made in my business… Closing down my mastermind.

This wasn’t something I decided overnight. And it definitely wasn’t the “easy” choice — especially when it meant walking away from consistent revenue.

But over time, something became really clear. Most of the women I support aren’t in the scaling stage.

They’re in the stage before that.

The stage where you’ve already started your VA business, you’ve landed clients… but things still feel inconsistent, a bit messy and not quite as stable as you’d like.

And what they actually need isn’t more strategies around digital products or building a team.

They need refinement.

In this episode, I walk you through:

• why I made the decision to close the mastermind

• what I started to notice in my clients

• the gap I believe exists in the online space

• the stage of business that’s being overlooked

• and the biggest lesson I’ve taken from this (hint: it’s not about money)

I also share what this means moving forward… and introduce the new program I’ve created to better support this stage.

This decision led me to create something new…

Level Up — a coaching program designed specifically for VAs in that in-between stage.

If you’ve started your business, have clients, but want:

• more consistent income

• clearer offers and pricing

• stronger messaging

• and a business that actually runs smoothly

This is for you. Jump on the LEVEL UP WAITLIST here to access exclusive waitlist only bonuses

If your offers aren’t converting, it’s not always about visibility — it could be confusion.

In this episode, I’m breaking down 3 subtle (but common) signs that your offers aren’t as clear as you think — and why that’s stopping your audience from taking action.

Because when your offers feel overwhelming, unclear, or too similar… your audience doesn’t lean in — they hold back.

Inside this episode:

• Why over-explaining your services is actually hurting your sales
• The problem with having multiple offers that sound the same
• Why listing tasks doesn’t translate into value for your audience
• How unclear offers create hesitation (even if people are interested)
• A behind-the-scenes look at clients who went from scattered services to simplified, profitable packages

If this one hit home and you know your offers need work — I’ve created something for you.

Inside my 3 Fixes Masterclass, I walk you through how to simplify, position, and refine your offers so they actually make sense to your audience (and convert).

REGISTER HERE