Are your rates working for you or against you? 

Pricing is tricky when you’re a solo show, but it gets far more complex when you factor in your employee (or contractor costs) and your agency’s other expenses. 

In this episode, we’ll explore the pricing trap that keeps micro agency owners stuck and how to finally escape it.

Topics discussed in this episode include:

• What is the pricing trap?

• Why you need to find pricing that works for you, your team and your clients.

• How to set rates that allow for growth (without scaring off potential clients).

• Looking beyond the basics to consider costs, desired profit margins, and business goals.

• The differences between value-based pricing and capacity-driven pricing. 

• Ways to better communicate your value to clients.

Links for This Episode: Micro Agency Momentum Asessment Show Notes