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What does the future of professional services look like when expertise becomes more important than firm size?
In this episode of The Principal Podcast, Patrick Petitti, Co-Founder and CEO of Catalant, shares how leading enterprises are accessing expertise differently, how AI is changing the delivery of professional services, and what firm leaders need to understand to stay competitive in an evolving market.
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Links:
StreamYard (for guest): https://streamyard.com/daiahfnipv
YouTube (for sharing): https://www.youtube.com/watch?v=1lp7cE4AaaQ
Apply to be a guest: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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Patrick's Bio:
Patrick Petitti is the Co-Founder and CEO of Catalant, a platform helping enterprises, private equity firms, and consulting organizations access specialized expertise on demand.
Since founding Catalant in 2013, Patrick has helped build one of the largest professional services marketplaces in the world, with a network of more than 70,000 independent consultants and boutique firms serving over 30% of the Fortune 1000.
Before Catalant, Patrick worked as a consultant at Vantage Partners and Booz Allen Hamilton. He holds an MBA from Harvard Business School and a bachelor's degree from MIT.
Patrick is a recognized thought leader on the future of professional services, consulting innovation, talent marketplaces, and AI-enabled expertise.
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Show Notes:
Patrick Petitti is the Co-Founder and CEO of Catalant, one of the pioneers behind what he calls the "Consulting 2.0" model. Over the past decade, Catalant has built a platform connecting enterprises with highly experienced independent consultants and boutique firms, helping organizations access specialized expertise faster and more efficiently than traditional models allow.
Today, Catalant works with more than 30% of the Fortune 1000 and maintains a network of over 70,000 consultants and specialist firms. Through that lens, Patrick has a unique perspective on how professional services are evolving, what clients increasingly value, and how firms can position themselves for long-term growth.
In this conversation, we explore firm growth, client acquisition, leadership, AI, talent strategy, and the future of professional services in a market that continues to reward expertise, flexibility, and measurable outcomes.
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Proposed Interview Structure:
1. What originally drew you into consulting, and what ultimately convinced you there was an opportunity to build a completely different model for delivering professional services?
2. What specific problem are you helping clients solve through Catalant today, and why does solving that problem matter so much to you personally?
3. Who are your ideal clients today, and who typically holds the decision to bring Catalant in or engage your network of experts?
4. Catalant has become one of the most recognized brands in the independent consulting space. How have you gone about building awareness and trust with enterprise buyers, and what marketing lessons can firm leaders learn from that?
Current Acquisition Channels: outbound sales, inbound
Sub Question: What role do you think podcasting can play as a marketing and relationship-building tool for professional services firms?
5. Selling into large enterprises often involves multiple stakeholders and long buying cycles. How do you typically navigate those conversations and ultimately win the business?
6. Once a client starts working with Catalant, how do you make sure they keep coming back? What have you found works best for building long-term client relationships?
7. You've spent more than a decade building Catalant and helping reshape the professional services industry. Where do you find yourself most challenged right now as a founder and CEO, if at all?
8. Looking ahead, where do you see the biggest opportunity for independent consulting and the Consulting 2.0 model over the next few years?