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The Principles of a Priceless Customer Experience (with Greg Boullin)
If you want to build an outstanding Experience Ecosystem™, understanding your customers is critical.
But this is often easier said than done. Data and research can be difficult to mine for the right insights. Monitoring the metrics of a product life cycle can take your focus away from the end consumer big picture.
Company leaders need to learn the importance of keeping their focus on the needs of the people they serve, finding the right problem, and designing the solutions for it.
What are the principles of a priceless customer experience? How can you understand your customers more? Is there a place for maverick-minded people in the financial industry? Shawn Nason talks to Greg Boullin to learn more.
In This Episode
What we learned from Greg
Notable Quotes
[07:55] - “If you get more participation from engineers, product managers, executives, the investment follows.”
[10:23] - “It’s time for doing well by doing good to become business as usual.”
[14:57] - “Ultimately, you need to be focused on what delivers value for the end consumer.”
[17:40] - “Maverick mindset allows us to accelerate vitality for the business.”
[22:00] - “Get experiences of lots of different cultures and that will accelerate your learning and your career potential as it relates to leadership.”
Our Guest
Greg Boullin is the Senior Vice President of Experience and Innovation at MasterCard. Greg and his team are charged with de-risking the introduction of new products and services through customer-centric research and insights in close collaboration with experience design, engineering, and product teams.
Resources & Links
Greg Boullin
LinkedIn: https://www.linkedin.com/in/gregboullin/
Shawn Nason
LinkedIn: https://www.linkedin.com/in/nasonshawn/
Instagram: https://www.instagram.com/manonfiresocial/
Twitter: https://twitter.com/manonfiresocial
Website: https://shawnnason.com/
MOFI: https://www.mofi.co/
The Combustion Chronicles Podcast
Website: https://shawnnason.com/combustion-chronicles-episodes/
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Shawn Nason
5
5353 ratings
If you want to build an outstanding Experience Ecosystem™, understanding your customers is critical.
But this is often easier said than done. Data and research can be difficult to mine for the right insights. Monitoring the metrics of a product life cycle can take your focus away from the end consumer big picture.
Company leaders need to learn the importance of keeping their focus on the needs of the people they serve, finding the right problem, and designing the solutions for it.
What are the principles of a priceless customer experience? How can you understand your customers more? Is there a place for maverick-minded people in the financial industry? Shawn Nason talks to Greg Boullin to learn more.
In This Episode
What we learned from Greg
Notable Quotes
[07:55] - “If you get more participation from engineers, product managers, executives, the investment follows.”
[10:23] - “It’s time for doing well by doing good to become business as usual.”
[14:57] - “Ultimately, you need to be focused on what delivers value for the end consumer.”
[17:40] - “Maverick mindset allows us to accelerate vitality for the business.”
[22:00] - “Get experiences of lots of different cultures and that will accelerate your learning and your career potential as it relates to leadership.”
Our Guest
Greg Boullin is the Senior Vice President of Experience and Innovation at MasterCard. Greg and his team are charged with de-risking the introduction of new products and services through customer-centric research and insights in close collaboration with experience design, engineering, and product teams.
Resources & Links
Greg Boullin
LinkedIn: https://www.linkedin.com/in/gregboullin/
Shawn Nason
LinkedIn: https://www.linkedin.com/in/nasonshawn/
Instagram: https://www.instagram.com/manonfiresocial/
Twitter: https://twitter.com/manonfiresocial
Website: https://shawnnason.com/
MOFI: https://www.mofi.co/
The Combustion Chronicles Podcast
Website: https://shawnnason.com/combustion-chronicles-episodes/
Learn more about your ad choices. Visit megaphone.fm/adchoices