As our old pal, Oliver Wendell Holmes said, “A mind that is stretched by a new experience can never go back to its old dimensions.”

He probably wasn’t talking about the business and consumer dynamic, but as this episode illustrates, it certainly applies. This week, Priscilla discusses how experiences between businesses and customers can be consciously designed toward excellence, with MMR Live Founder and Chief Operating Officer Tricia Houston. In addition to speaking about experience strategy’s impact on all levels of a business, Tricia also discusses how MMR Live has evolved since being founded in 2017. Along the way, they talk about the Atlanta Zoo, Zappo’s customer-first mentality, and how Chick-Fil-A wins at apologies.

Want to hear more? Be sure to follow Tricia and MMR Live, and you can also catch her as a speaker at the upcoming Insights Marketing Day!

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Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.