Julien Schekter, a journalist and radio-show producer, and some of his colleagues decided to do something creative to help the average citizen understand the reality of today’s data-driven market and how to make good decisions online. After 18-months of collecting information from the Swiss government and private companies on their data practices, they created and released an online game in three languages. Since its release in December, it's taken off, with 30,000 users so far. It's even being adopted by some French schools and universities.