In January, the U.K. Information Commissioner's Office released its proposed "Age Appropriate Design Code" aimed at protecting children's privacy online. The code, which will require parliamentary approval, outlines 15 standards online services should follow. It also provides guidance on data protection safeguards aimed at ensuring online services are appropriate for children's use. In this episode of The Privacy Advisor Podcast, Playwell's Linnette Attai talks to host, Angelique Carson, CIPP/US, about what the code means for companies who cater to children, and even more importantly, those who traditionally haven't but may be covered under the new rules.