The Private Practice Success Podcast

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In episode 88, Gerda introduces you to one of the simplest yet most powerful tools she uses in her own psychology practices: The Objection List.

When enquiries aren’t converting into bookings, most practice owners make one of two assumptions: we need more marketing or our admin team needs to get better at converting.

But without the right data, both are just guesses - and potentially expensive ones at that.

An Objection List captures the real reasons prospective clients choose not to book -  giving you incredibly valuable business intelligence about what is actually happening between enquiry and booking that first appointment.

In this episode, you will learn (among others):

• 5 Areas of Business your Objection List will Fix 
• The 4 Non-Negotiables for Collecting Useful and Accurate Data
• How the Objection List Informs Business Strategy 
• The Conversion Rate Myth

Who this episode is for:
✔️ Practice owners who have plenty of enquiries but still have gaps in their clinicians’ diaries.
✔️ Business owners who want to understand why potential clients aren’t booking.
✔ ️Allied health practice owners looking to improve front desk conversion and make better use of their marketing.

Tune in to learn how a simple Objection List can help you understand what’s happening at your front desk, turn more enquiries into bookings, and build a stronger, more sustainable practice that you can’t stop smiling about 😍

LIVE Webinar | 29 October 2026: The Private Practice Business Assessment

For more details or to register CLICK HERE.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. 

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. 
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at [email protected]
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

Send us Fan Mail

Register for the Private Practice Business Assessment happening on Thursday, 29 October 2026 - CLICK HERE.

In Episode 87, Gerda is asking you to stop for a minute and have an honest look at your practice.

It’s the end of September, there’s only one financial quarter left in the year, and before you know it, December will be here. Which makes now a good time to stop and ask yourself: 

How is your business actually going?

Not the “yeah, it’s fine” answer you give someone at a BBQ. The real answer.

In this episode, Gerda explores why it’s important to step back from the day-to-day and take an honest look at how your practice is really going. She explains what a proper Business Assessment can help you uncover, why it’s worth doing, the outcomes you can get from one, and how she approaches the process with practice owners.

In this episode, you will learn (among others):

• The 5 reasons why every practice owner should do a proper Business Assessment.
• The 5 outcomes you should expect from completing one.
• Recommendations for how to do a Private Practice Business Assessment.

Who this episode is for:

✔️ Business owners who are stuck in the day-to-day, constantly reacting to problems as they come up.

✔️ Practice owners who feel overwhelmed and need clarity on their next steps.

✔️ Allied health business owners who want to identify what’s working, what isn’t, and where to focus next.

Tune in for a practical conversation about why taking the time to properly assess your practice matters and how that clarity can help you make better decisions about what comes next, so you can build a practice you can’t stop smiling about 😍

LIVE Webinar | 29 October 2026: The Private Practice Business Assessment

For more details or to register CLICK HERE.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. 

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. 
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at [email protected]
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

Send us Fan Mail

In Episode 86, Gerda looks at one of the big decisions you’ll face when building a group private practice: Choosing your Business Model.

There are plenty of options, and plenty of opinions about which one is ‘the best’, but what works for someone else’s practice might not be the right fit for yours. 

So, how do you work out what actually makes sense for YOU?

In this episode, Gerda breaks down the 4 main business models used within Australian allied health private practices, including the key differences and considerations of each. She also shares how her own model has changed over the years, what she’s learned along the way, and why it’s important for your business model to be built around your vision for your business.

In this episode, you will learn (among others):

• The 4 main business models used in allied health private practice.
• The key differences between each model.
• Factors to consider when choosing the right business model for you.
• Why it’s important to review your business model as your practice grows.

Who this episode is for:
✔️ Practice owners needing to decide which business model is right for them.
✔️ Business owners considering changing or reviewing their current model.
✔️ Practice owners who want to build a sustainable, profitable and self-running practice.

Tune in for a practical conversation about choosing the right model for your business, so you can put the foundations in place for a sustainable and future-proofed practice.

Here to help you build a practice you can’t stop smiling about 😍

LIVE Webinar | 29 October 2026: The Private Practice Business Assessment

For more details or to register CLICK HERE.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. 

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. 
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at [email protected]
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

Send us Fan Mail

In Episode 85, Gerda is asking a very important question: 

What would happen if your biggest revenue stream disappeared tomorrow?

It’s a question every practice owner should be asking. Whether you rely heavily on NDIS, Medicare, WorkCover or any other referral source for that matter, Gerda’s message is simple: if your practice relies too heavily on one revenue stream, you’re putting your business at risk.

And, if recent industry changes have taught us anything, it's that things can change super fast.

So, what can you actually do about it?

In this episode, Gerda breaks down the actual revenue mix in her own psychology practice, shares the lessons she’s learned (the hard way), and how you can start diversifying without chasing every shiny new idea.

In this episode, you will learn (among others):

• Why revenue diversification is an important risk management strategy. 
• How Gerda’s own practice has diversified its revenue.
• How to decide which revenue streams to grow, reduce or maintain. 

Who this episode is for:

✔️ Practice owners who are heavily reliant on one funding or referral stream.
✔️ Allied health professionals who want to future-proof their business and reduce risk.
✔️ Business owners who want to make more strategic decisions about where their revenue comes from.

Tune in for a practical conversation about revenue diversification, business risk, and why understanding your numbers is the first step towards building a more resilient practice.

Here to help you build a practice you can’t stop smiling about 😍

LIVE Webinar | 29 October 2026: The Private Practice Business Assessment

For more details or to register CLICK HERE.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. 

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. 
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at [email protected]
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

Send us Fan Mail

In Episode 84, Gerda is calling out three pieces of business advice that we as practice owners hear ALL the time:

Need more money? Just get more clients, right?
Can’t recruit? Just pay more, right?
Not making much profit? At least you’re breaking even, right?!

But…..what if these ‘solutions’ are actually what’s keeping you stuck?

In this episode, Gerda challenges these three pieces of advice that she believes are contributing to a cycle so many practice owners find themselves in, that is, being overworked, overwhelmed and underpaid.

In this episode, you will learn (among others):

• Why more clients won’t always fix your finances and what to look at first.
• Why paying more isn't the answer to winning the talent war & what really drives retention.
• Why just breaking even isn't a sustainable long term goal for a business.

Who this episode is for:

✔️ Practice owners who are busy, but still not seeing the financial results. 

✔️ Business owners struggling with recruitment, retention or team management. 

✔️ Practice owners who want to build a self-running and financially sustainable business.

Tune in for an honest conversation that might challenge some of the common sense advice you’ve been given and leave you thinking differently about what your practice actually needs to grow.

Here to help you build a practice you can’t stop smiling about 😊

LIVE Webinar | 29 October 2026: The Private Practice Business Assessment

For more details or to register CLICK HERE.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. 

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. 
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at [email protected]
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

Send us Fan Mail

In Episode 83, Gerda is asking you to do something that, as a busy practice owner, you probably don’t do nearly enough…

ZOOM OUT.

Yep. It is time to get your head out of the daily grind for a minute, to climb to the top of the mountain, and actually LOOK at what’s happening around you.

In this episode, Gerda takes a big-picture look at the allied health industry and the major forces shaping private practice right now. From changes in funding streams and rising costs to AI, workforce changes and affordability, there’s a LOT happening, and this episode will help you step back and see what it means for the future of your practice.

In this episode, you will learn (among others):

• Why the “old era” of private practice is over.
• What the NDIS redesign and changing government funding landscape could mean for your practice.
• How rising employment costs, Payday Super and cash flow pressures could impact your bottom line.
• Why retention, AI governance and the growing tension between demand and affordability matter when future-proofing your practice.

Who this episode is for:

✔️ Practice owners who feel like running a practice is getting harder and want to understand why.

✔️ Practice owners navigating rising costs, funding uncertainty, cash flow and workforce challenges.

✔️ Allied health business owners who want to future-proof their practice and stay profitable as the industry continues to evolve.

If you’ve been feeling like the landscape is changing faster than your practice can keep up, this episode is your invitation to step out of the day-to-day and look at the horizon. The reality is, what got you here won’t necessarily get you where you need to go next, so NOW is the time to start thinking about what your practice needs for the future.

Here to help you build a future-proof practice you can’t stop smiling about 😊

LIVE Webinar | 29 October 2026: The Private Practice Business Assessment

For more details or to register CLICK HERE.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. 

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. 
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at [email protected]
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

Send us Fan Mail

In Episode 82, Gerda sits down with Tahnee Witt from ReachLife to talk about something so many practice owners struggle with:

How do you grow your practice, without burning yourself out?

Tahnee shares the mindset shifts, uncomfortable decisions and lessons that helped her move from “I have to do everything myself” to actually feeling confident in her role as a business owner and, most importantly, creating a practice that gives her more choice, freedom and time back.

In this Episode, you will learn (among others):

• What was driving Tahnee’s initial business burnout.
• The mindset shift that helped her step into her role as a business owner.
• The practical changes that helped move her practice forward.
• How to make more confident business decisions without getting stuck in fear and “what ifs”.

Who this episode is for:

• Practice owners who feel burnt out or stuck in the day-to-day.
• Business owners who want to build a more sustainable, future-proof practice.
• Practice owners who want to grow their practice while creating more freedom and flexibility.

If you’ve been wondering whether it’s possible to build a practice that feels sustainable, profitable, and genuinely freeing, then Tahnee’s story will give you hope and a very real example of what it can look like. 

Here to help you build a practice you can't stop smiling about 😍

LIVE Webinar | 29 October 2026: The Private Practice Business Assessment

For more details or to register CLICK HERE.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. 

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. 
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at [email protected]
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

Send us Fan Mail

Episode 81, is a VERY different kind of conversation. This isn't an episode about the latest strategy, a new framework, or another list of things you should or could be doing in your practice.

Instead, it's about the question so many practice owners are asking themselves right now and that is ...

Is private practice REALLY worth it?

So, if you've ever caught yourself thinking, "Maybe it would be easier to just go back to solo practice.." or "I'm not sure I can keep doing this..." ... then this conversation is one you’ll want to hear.

In this episode, Gerda explores the realities of private practice ownership, why it can feel incredibly challenging at times, and most importantly, why she still believes that it is ABSOLUTELY still worth it.

In this Episode, you will learn (among other):

• Why so many practice owners are asking: “Is it really worth it?”
• How industry changes and pressures are impacting practice owners behind the scenes.
• How reconnecting with your motives, values, and support network can help you through challenging seasons.

Who this episode is for:

• Practice owners who are feeling exhausted, overwhelmed, or weighed down by the constant pressure, regulation changes, and uncertainty of running a practice.
• Anyone questioning whether private practice is still worth it.
• Business owners feeling stuck and needing a reminder to keep going.

Tune in for an honest and heartfelt conversation about the realities of practice ownership. If you’ve been feeling overwhelmed or even questioning your path, this episode is your reminder to pause, reconnect with what matters, and remember why you started it in the first place.

Here to help you build a practice you can’t stop smiling about 😍

LIVE Webinar | 29 October 2026: The Private Practice Business Assessment

For more details or to register CLICK HERE.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. 

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. 
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at [email protected]
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

Send us Fan Mail

In Episode 80, Gerda answers the intriguing question often faced by practice owners, being:  Should I go into business with a team member?

It’s a situation that can feel like a natural next step. You have someone incredible on your team, someone you trust, someone who just gets it, someone who understands your vision… and, suddenly you find yourself thinking…

“Could we build something bigger, together?”

And while that idea can be incredibly exciting (because who wouldn’t love having someone by their side who shares the journey?), moving from team member to business partner is a much bigger decision than simply having a great working relationship.

In this episode, Gerda shares her own experiences with business partnerships and explores what practice owners should think about before taking this significant step. She discusses why the transition from team member to business partner requires careful consideration, and the questions you need to ask yourself before moving forward.

In this episode, you will learn (among others):

• Why an exceptional team member doesn’t automatically make an exceptional business partner.
• The 3 proven essentials to look for before partnering with a team member
• The key questions to ask yourself (and them) before you even consider a joint venture

Who this episode is for:
✔️ Practice owners who are considering bringing a team member into the business.
✔️ Leaders who are exploring partnerships or joint ventures.
✔️ Business owners who want to make thoughtful decisions about the future of their practice.

Tune in for an honest and practical conversation about the realities of going into business with someone on your team, and the things you need to think through before taking that next step.

Here to help you build a practice you can’t stop smiling about 😍

LIVE Webinar | 29 October 2026: The Private Practice Business Assessment

For more details or to register CLICK HERE.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. 

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. 
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at [email protected]
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

Send us Fan Mail

In Episode 79, Gerda shares one of her biggest “behind-the-scenes” success tools. A tool she’s relied on since 2012 and credits as a major contributor to her personal and business growth: The Static Diary.

If you've ever finished a day wondering where the time went, constantly feel like you're reacting instead of leading, or can't seem to find time to work on your practice, this episode is your invitation to stop guessing what you should be doing each day and start creating the space to actually work ON your practice, not just IN it.

In this episode, Gerda explains the difference between a static diary and a dynamic diary and why both are essential for a successful practice. She walks you through the exact process she uses to map business functions, allocate realistic time pockets, and turn priorities into scheduled actions, so goals don’t just live on paper, they actually get implemented.

In this episode, you will learn (among others):

• What a static diary is, and why Gerda believes every practice owner (or practice leader) needs one.
• The difference between a static diary vs a dynamic diary, and why both are essential in allied health.
• The step by step process of creating a static diary that aligns with your business goals, priorities, and how you work best.

Who this episode is for:

• Practice owners who feel overwhelmed by the endless list of things they need to get done.
• Business owners who want more structure and consistency in their week.
• Leaders who want to create a sustainable way of running and growing their practice.

Tune in for a practical and empowering episode that will help you step off the hamster wheel, stop chasing your never-ending to-do list, and create the structure you need to lead your practice with more clarity, focus, and intention.

Here to help you build a practice you can’t stop smiling about 😍

LIVE Webinar | 29 October 2026: The Private Practice Business Assessment

For more details or to register CLICK HERE.

Want Gerda's Help with your Business?

Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you. 

Here to help you build a practice you can't stop smiling about :)

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. 
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at [email protected]
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.