I this episode we dive more into the psychology of having AHA! Moments. There is more going on there than we think. And often times, the best way to handle you aha moment is to take action immediately. This episode is another look at the role the limbic brain plays in our business lives. I discuss what to do with your moment and how to process it in order to leverage great potential your AHA has to offer.

Academia Resource:
The Aha! Moment: The Cognitive Neuroscience of Insight

Book(s):
Start With Why

Feedback:
The Problem, Profit and the Link Podcast feedback

In this episode, I'm just freestyling and talking to my community. There has been so much happening behind the scenes. The Avatar Builder form is now available,  a new feedback form is now available and a few other key announcements.

Avatar Builder
avatarbuilder.thetraffic.link

Feedback
thetraffic.link/feedback

In this episode I take a dive into my childhood and my father's aspirational drives through affluent neighborhoods just outside of the one I was raised. We going to put that experience into context while defining how rules, expectations and guidance will inform how you can gate you very own brand community. We will look at the correlation between knowing your why and giving your community members of sense of protection by securing your values and beliefs. Take a listen and provide feedback by going to thetraffic.link/pplpodast and selecting either apple or google podcast to leave a review. I thrive on feedback and communication. Part of protecting and securing you as my community member is providing content that works for you.

Books
The Art of Gathering

Start with Why

In this episode we are goin to look at the secret sauce to sustainable success in business. We are going to look at Standard Operating Procedures and how they provide a foundation for you being able to focus on what you're in business to do. Understanding process is the backbone to your How.. In other words... once you know your “why” you have to document “how” you envision it getting done. You have a dream but without out process it will fade to a wish. Documenting your process allows your dream to take shape.

Resources
How to get started with SOPs

Books
The E-Myth Revisited

Start With Why

In this episode we take a brief dive into building raving fans through building a brand community. Have you ever wondered why certain brands have a huge supportive community and others don't? We take a look at the fundamental mechanics at play when this happens. It's not all happen stance. It's a measurable pattern and you can implement that too.

Book recommendation:
Start With Why
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About The Traffic Link
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In this episode we touch on the example of hip-hop moguls proving to large monolith companies that it's better to get narrow and close than to be broad and far away when talking to your target demographic. Narrow is the way forward. 

In this episode we explore the relationship between strong conviction and clarity. Have you ever noticed that a message delivered without strong conviction seems to fall apart and not move you to action? Take a position, construct a message and deliver it with clarity and full of conviction and watch the magic happen.

In this episode we discuss the iterative process and break down the steps it takes to get going then get good at what you're doing. Learning happens in phases. Lean into who you are and what you're naturally good at, then perfect it. That perfection may come from surrounding yourself with others and having the right perspective. 

In this episode I talk about a time that I had to face one of my long time fears in order to achieve a goal that changed my life forever! I'm presenting this story to help you face your own fears in business and in life. It's time to sink or swim. I hope you swim. 

In this episode I discuss leadership, entrepreneurship and taking advantage of every opportunity. As a small business owner of skill based business, you have to be leader with multiple hats and considerations. Listen as I talk about two times in very different times in my life where i was presented with leadership opportunities and how I handled them.