COVID-19 is testing businesses to their core. And as more DTC brands face harsh new realities, customers are demanding one thing: integrity. They’re watching how brands react and those that value connection above profits from deep discounts will win. This is one take on how not to spin your brand story. Join host Thierry Augustin for Episode 7 of the Better Marketing Podcast.

COVID-19 is testing businesses to their core. And as more DTC brands face harsh new realities, customers are demanding one thing: integrity. They’re watching how brands react and those that value connection above profits from deep discounts will win. This is one take on how not to spin your brand story. Join host Thierry Augustin for Episode 7 of the Better Marketing Podcast.

COVID-19 is testing businesses to their core. And as more DTC brands face harsh new realities, customers are demanding one thing: integrity. They’re watching how brands react and those that value connection above profits from deep discounts will win. This is one take on how not to spin your brand story. Join host Thierry Augustin for Episode 7 of the Better Marketing Podcast.&nbsp;

The Problem with Going Green

Better Marketing gives DTC founders actionable insight to reach, convert, and retain more customers. Hosted by Thierry Augustin.

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The Problem with Going Green

The Problem with Going Green