Independent businesses don’t need borrowed funnels or one-size-fits-all frameworks. 

In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains why plug-and-play systems keep owners stuck as consumers of marketing and how to invest in marketing that actually works.

You’ll learn:

– Why small business marketing has to be designed inside your business

– The paradigm shift from buying marketing to investing in it

– Three ways to invest in your own marketing: Strategy, Systems, and Skills

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