David Allison is the Founder of Valuegraphics, a global inventory of core human values that he has designed to be a measurable business metric — allowing businesses an edge in today’s economy. David is a human values expert, global researcher, and best-selling author. He holds his Bachelor of Arts in mass communications and media studies from the University of North Dakota.

In 2018, Inc. Magazine named David’s book, We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes, one of the best leadership books of the year. His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.

In this episode:

What is the secret to building a values-based business? How can you use values to create systems to run your company?

To build a values-driven business, you need relevant and accurate data. Assumptions about your target audience lead to inaccurate conclusions and limit your ability to serve customers effectively. Valuegraphics allow businesses to understand the needs of their customers, employees, and other stakeholders. Focusing on demographics alone is not enough. 

In this episode of the Systems Simplified Podcast, Adi Klevit interviews David Allison, the Founder of Valuegraphics, about value-graphic marketing. They discuss how values influence human behavior, how to build a values-driven business, and how to use values to create systems.