The Product-led Go-to-Market podcast

The Product-led Go-to-Market podcast

By Aggelos MouzakitisBusinessTechnologyMarketing
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The Product-led Go-to-Market podcast episodes

  • What is the wheel of progress of Jobs-to-be-done

    Eckhart Boehme's Wheel of progress is here to answer questions like: Under what conditions do human beings change to a different product long-lasting? 
     
    The interviewee:
    Eckhart Boehme is an independent product manager of innovation.
    With 30+ years of global experience in marketing, product management, and skills development he developed Customer Progress Design (CPD). CPD is a method for identifying how people struggle for progress and developing targeted solution concepts. As part of a 5 steps process, tailor-made market development concepts are created. CPD is based on the innovative Jobs to Be Done theory and The Wheel of Progress® canvas that he co-developed. His vision is to make effective customer research accessible for organizations of all sizes with the purpose to help people improve their lives.


    The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.

    About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialize in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

    38 min
  • 5 Everyday Examples to Exercise your Jobs-to-be-done Mindset

    Imagine you work for a company making ice cream. 
    Would you like to sell more of it? 
    If yes, think like a customer and ask yourself why you had ice cream the last time. 
    The Jobs-to-be-done concept and its applications are alive in this interview.

     
    The interviewee:
    Stephen Wunker leads a consulting firm based in Boston with offices in Paris and Sn Huan Puerto Rico. He has worked on Innovation strategy, Jobs-to-be-done-based market research and has spent the last 16 years operationalizing Jobs-to-be-Done.
    He has a long track record of creating successful ventures for his own companies and on behalf of clients. He is also a frequent writer and speaker on how firms can create new growth platforms. His award-winning books include Capturing New Markets (McGraw-Hill, 2011), Jobs to be Done (Amacom/HarperCollins, 2016), and Costovation (HarperCollins, August 2018).


    The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.

    About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialize in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

    45 min
  • What are Demand-side Sales
    The interviewee:
    Bob Moesta is a founder, maker, innovator, speaker & now a professor. Pioneer of Jobs To Be Done Theory; Innovation & new venture expert on creating, developing & launching of new products & services.
    "I would never have bet, in a million years that I would ever write a book about sales, says Bob Moesta, President and CEO of Re-Wired Group and continues, "I'm an engineer, I love to build things, I like to do things alone, so this whole notion of sales has never been in my radar. I've done 7 startups and I realized that the hardest thing of anyone of the startups I've done and the hardest thing I had to learn over time is how to sell and sell my ideas. At some point, I took the role of a VP of Sales and it was very very difficult."
    The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.
    About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialize in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.
    37 min
  • How Hubspot became product-led through advanced experimentation
    Experiments help us understand how to increase a metric -not just increase it but why is happening-which often means getting more customers and generating more revenue.
    The interviewee:
    David Ly Khim - Head of growth at Fishtown Analytics (makers of dbt) and co-founder of Omniscient Digital, a premium content marketing agency. Previously, he was at HubSpot for 6 years serving as a growth product manager and a growth marketer before that.
    He helps businesses grow through data and content. He is also a Global Keynote Speaker who teache's around the world, speaking about product management, growth, content marketing, and SEO
    The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.
    About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialize in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.
    29 min
  • Building AI products to Power Growth
    How to Use machine learning and AI within Product Management.
    We discuss with Andrew Yu some very cool and interesting thoughts he has on Building AI products to Power Growth. In this interview, we cover three major parts: What is Growth PM, What is an ML/AI product, How do we use ML for product growth.
    The interviewee:
    Andrew Yu Growth Product Manager, LinkedIn
    The person behind the scenes, behind the My Network on LinkedIn. He is one of the key persons helping all of us building the right network, being productive and successful.
    The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.
    About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialize in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.
    38 min
  • The role of ethics in product management
    As product managers, we might try to make our products sticky, addictive, we might even seek disruption. How much do we consider though the impact all these have on people? How do we react to whatever people do with our product in the world?
    The interviewee:
    Sophia Benhaddou Co-Founder, Excelway
    Excelway is building a product to help teams thinking and solving problems together. Especially problems that need a lot of brainpower out, need structure, prioritize all the thoughts flowing from everyone's hand. We made a tool that can be seen as a whiteboard tool for a product session or a problem-solving session. It is a tool that comes handy in managing the flow of input. Sophia doesn't come from the tech industry and that makes it even more interesting. She studied political science and specializes in the power of cultural and irrational factors on major political decisions.
    The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.
    About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialize in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.
    44 min
  • The myths of the Product-led onboarding
    In this interview with Francis Brero, cofounder at Madkudu, we are discussing the 4 most common myths of the Product-led onboarding that are heard these days.
    Francis is using statistics and real case study examples to explain why not everything we believe or heart is actually validated by data in reality.
    31 min
  • The practical use of User Research data
    Living in the product-led era comes with changes in how are we approaching product development and optimisation. User research is not perceived as a theoretical exercise we should do once in a while but as a necessity.
    In this interview with Paulina Wojciak, we are exploring some practical examples of how user research data can lead to actionable changes and optimisations in the product.
    Key takeaways: - What user research can give you that product analytics cannot - What is the critical difference between speaking with external testers versus your real users and customers - What is the role of personas in your Product-led user research process.
    The interviewee: Paulina brings over 10 years experience in the technology industry, building and developing not only products and services but also growing software engineering and product teams.
    The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.
    About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.
    19 min
  • How to use Jobs-to-be-done in Product development
    In this discussion with Stuart Balcombe, he is sharing with me his process of conducting qualitative research, in the form of customer interviews, in order to support product development decisions and minimise their risk.
    Key Takeaways: - How to design and launch a research project to validate product decisions - How to collect and organise the insights - What to ask users and how
    The interviewee: Stuart helps early-stage SaaS companies build better products by getting closer to their customers and focusing on outcomes, not outputs.
    The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.
    About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.
    25 min
  • How to prioritise as a Product manager
    Should we prioritise the x feature or the y feature? What should be left out of our MVP? Is there a framework we can use to decide effectively?
    In this interview with Janna Bastow, Co-founder at Prodpad and Mind the Product, we are discussing about Product managers' biggest challenge: Prioritization. Janna shares her way of thinking in regards to the topic and shares actionable frameworks that can help our thinking process.
    Key takeaways: - Which is the best framework to prioritise as a product manager - How to prioritise the personas for which you are building the product - How to filter out feedback that should be considered in the product development phase
    The interviewee: Janna Bastow is co-founder of ProdPad, product management and roadmapping software for product people.
    The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.
    About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.
    22 min

About The Product-led Go-to-Market podcast

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Launching, organising and going to market with your new product has become really difficult. In this podcast, we are featuring the top product-led experts in the world to share the best product-led…