In this special 2025 kickoff episode of the Product Marketing AI podcast, host Sean welcomes product marketing trailblazer Hattie, the PMM.

They discuss Hattie’s innovative new venture, productmarketers.com, a membership community aimed at helping product marketers build their personal brands both internally and on LinkedIn.

Hattie shares her journey of navigating tech layoffs, building authority, and growing her LinkedIn following to 38,000. She also provides valuable tips on leveraging personal branding for career security, the importance of networking at scale, and useful tools for content creation and ideation.

Listen in for actionable advice on how product marketers can protect and elevate their careers in a rapidly changing tech landscape.

00:00 Introduction and Guest Welcome

00:46 Hattie's Background and Community Launch

02:15 The Importance of Personal Branding

04:07 Building Authority and LinkedIn Strategy

05:33 Creating a Safe Space for Product Marketers

08:47 Tips for Growing Your LinkedIn Audience

16:00 Tools for Content Creation and Ideation

18:25 Networking and Building Connections at Scale

22:24 Future of Product Marketing and Final Thoughts

25:55 Where to Find Hattie Online
Connect with Hattie on LinkedInCheck out productmarketers.com

In this special Halloween bonus episode, Sean sits down with Emma Stratton, founder of Punchy and author of the best-selling book Make It Punchy, for an insightful conversation on powerful messaging and product marketing. Get a sneak peek of what’s to come at the upcoming Product Marketing Alliance Summit in London on December 4th-5th, where Sean and Emma will unpack pathways to PMM leadership, alongside industry icons like Tamara Grominksy and April Dunford..

Tune in as Emma shares the secrets behind her acclaimed VBF (Value, Benefits, Features) rule, plus the surprising power of focused startup messaging. Whether you're a seasoned product marketer or aspiring for the CMO role, this episode is packed with actionable tips, practical frameworks, and insights that will help you stand out from the crowd. Listen now, and don't forget to use code SPEAKER20 for 20% off your PMA Summit tickets!

In this episode of the Product Marketing AI Podcast, Sean welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of chiefmartec.com. Known as the "godfather of Martech," Scott discusses his role, the endless growth of Martech tools, and why consolidation isn’t the best strategy.

Scott explains his time-intensive tasks at HubSpot, like managing partnerships and staying updated on Martech trends. He also shares his favorite tools, including HubSpot, Reveal, and Descript, and why partnerships are crucial for long-term success.

Scott and Sean delve into the rise of AI tools, noting that nearly 2,000 new tools have emerged in the past six months, mostly AI-powered. Scott emphasizes the balance between rationalizing tech stacks and exploring innovative tools to stay competitive.

The discussion also touches on composability in Martech, highlighting its importance for optimizing workflows and customer experiences. Scott predicts that AI will make composability more accessible, simplifying complex tasks for non-technical users.

For product marketers seeking budget for new tools, Scott advises framing the request around AI and automation benefits to improve efficiency without scaling headcount.

Tune in for insights on Martech’s future and practical tips for product marketers. Learn more at chiefmartec.com and reach out to Scott at SJ Brinker on LinkedIn. Don't miss this episode packed with expert advice and innovative ideas.

He is back! In this episode of the Product Marketing AI Podcast, Sean catches up for the second time with Derek Osgood, founder and CEO of Ignition. Fresh off a late 2023 funding round, Derek spills the beans on the wild ride of fundraising and why staying fit keeps him sane.

Derek reveals Ignition's killer plans for 2024. Think AI on steroids, making product launches a breeze, boosting team collab, and nailing marketing success metrics. He highlights their new AI models that dish out custom content and smart suggestions.

Get a sneak peek at Ignition’s cool features. Derek shows how it crushes competitor analysis, pulls in customer feedback, and spots key product ideas. He also talks about “Chat GTM,” an AI tool that answers team questions with spot-on info.

Tune in to see how Ignition is shaking up product marketing. For more, hit up www.haveignition.com or email Derek at [email protected].

Follow Derek Osgood: LinkedIn

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This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan.

Season 2 has seen us discuss the many varying paths that PMM's can take in their career. Jill Roberson has charted a novel path to VP of Digital Marketing at Velir. She outlines why the skills learned as a PMM Leader at Sitecore have set her up for success as a VP.

She tells us how a thirst for knowledge and learning has fuelled her career, plus her favorite and most hated marketing tools.

If you are looking to take the next step in your Product Marketing career DO NOT MISS THIS EPISODE

Connect with Jill on ⁠LinkedIn⁠

Connect with Sean on LinkedIn

Get 20% off riverside.fm when you use the code productmarketingAI

This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan.

We discuss the importance of a great manager, what's involved with board-level presentations, and her favorite and most hated software tools.

Connect with Becky on ⁠LinkedIn⁠

Connect with Sean on LinkedIn  

This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan.

How difficult is it to write a book? The answer is very. Everybody always feels like they have one good book in them. If you feel the same, listen in to find out how Harvey got to this point.

AI Tools - Harvey's Secret Weapons:

Connect with Sean on ⁠LinkedIn⁠

Check out Harvey's new book ⁠Backstage Pass⁠ on preorder now

The Product Marketing AI Podcast is back with a bang for Season 2. Kicking off with Elliott Rayner the CMO of ARION. This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan.

Elliott didn't follow a path, he created one. That path took him from Product & PMM roles in Adidas to Asics to the CMO of ARION, a running technology company.

Get 20% off riverside.fm when you use the code productmarketingAI

Connect with Elliott on LinkedIn

Season 2 of the Product Marketing AI Podcast will return 2 weeks from now.  

Our listeners are in for a treat not only because of the great lineup and guests but also because of a brand-new partnership I am announcing today with Riverside. By visiting Riverside.fm and using the code "productmarketingAI" you'll get an exclusive 20% discount off any Riverside individual plan. You can start for free by clicking here and using code "productmarketingAI" in the purchase box.

Jackie Palmer is the VP of Product & Industry Marketing @ Demandbase. She is also a very insightful and very fun podcast guest. We talked about how to manage corporate messaging after an acquisition, using your own software and why Slack, while amazing is the bane of her existence. 

Check out Demandbase here.

The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.

Sponsored by Gym-To-Market. Eat Lift Launch Repeat 

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