"العمل للوراء: رؤى وقصص وأسرار من داخل أمازون" هو كتاب جذاب ومفيد يأخذ القراء إلى خلف الكواليس لأحد أنجح وأكثر الشركات الابتكارية في العالم. يتناول الكتاب من تأليف كولن براير وبيل كار، اللذان كانا مسؤولين تنفيذيين سابقين في أمازون، منظورًا داخليًا حول مبادئ الأعمال الفريدة، وثقافة الشركة، وعمليات اتخاذ القرار.

أحد المفاهيم الرئيسية التي يتناولها الكتاب هو ممارسة "العمل للوراء"، حيث يبدأ الفريق بالتفكير في العميل ثم يعمل للوراء لتطوير المنتجات والخدمات. يستعرض الكتاب تفاصيل السرد الشهير البالغ ست صفحات في أمازون، الذي يُستخدم لخلق رؤية مشتركة وتوجيه الفرق نحو هدف مشترك. هذا النهج، بالاقتران مع التركيز الشديد على العميل، لعب دورًا حاسمًا في قدرة أمازون على تقديم منتجات وخدمات رائدة باستمرار.

علاوة على ذلك، يقدم "العمل للوراء" نظرة على ثقافة الشركة في أمازون، حيث يسلط الكتاب الضوء على التركيز الكبير على الابتكار، والتفكير بالمدى الطويل، والسعي الدؤوب نحو التميز. يناقش المؤلفون ممارسات التوظيف الفريدة في أمازون، وأهمية اتخاذ القرارات استنادًا إلى البيانات، والالتزام بالحفاظ على روح اليوم الأول، حتى وقد نمت الشركة إلى حجم هائل على مستوى عالمي.

في حين أن الكتاب غني بالحكايات والنصائح العملية، يتناول أيضًا الانتقادات الموجهة إلى ممارسات العمل في أمازون والتحديات المتعلقة بالحفاظ على ثقافة أداء عالٍ بهذا الشكل. يضيف ذلك عمقًا للسرد ويقدم رؤية أكثر شمولا للشركة.

في ختام المطاف، "العمل للوراء" هو كتاب مكتوب بشكل جيد ومفيد يقدم نظرة مفصلة وصادقة على الأمور الداخلية لأمازون. سواء كنت قائد أعمال، رائد أعمال، أو مجرد مهتم بفهم كيفية عمل شركة تكنولوجية ضخمة، يقدم هذا الكتاب دروسًا قيمة ومفيدة يمكن تطبيقها في مجموعة واسعة من الصناعات.

"Working Backwards: Insights, Stories, and Secrets from Inside Amazon" is a compelling and insightful book that takes readers behind the scenes of one of the world's most successful and innovative companies. Authored by Colin Bryar and Bill Carr, both former Amazon executives, the book provides an insider's perspective on Amazon's unique business principles, culture, and decision-making processes.

Moreover, "Working Backwards" provides a glimpse into Amazon's corporate culture, highlighting the company's emphasis on innovation, long-term thinking, and the relentless pursuit of excellence. The authors discuss Amazon's unique hiring practices, the importance of data-driven decision-making, and the commitment to maintaining a Day 1 mentality, even as the company has grown into a global behemoth.

While the book is rich in anecdotes and practical advice, it also addresses criticisms of Amazon's workplace practices and the challenges associated with maintaining such a high-performance culture. This adds depth to the narrative and provides a more holistic view of the company.

In summary, "Working Backwards" is a well-written and informative book that offers a detailed and candid look at the inner workings of Amazon. Whether you're a business leader, entrepreneur, or simply interested in understanding how a tech giant operates, this book provides valuable lessons and takeaways that can be applied to a wide range of industries.

Stay tuned, to The Product.Live

YouTube: https://youtu.be/iIQf9ZgYd6w

Website: http://theproduct.live

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037

Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam

Instagram: https://www.instagram.com/theproduct.live/

LinkedIn: https://www.linkedin.com/company/the-product-live/

#BookClubبالعربي #BookClub #ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Omar Sallam dives into a discussion with Mohamed Essam about the AI technology boom, and how could product managers leverage the massive volume of AI tools of all types and functions to supercharge their productivity

Key Takeaways:

Mohamed Essam is a product leader with 19 years in the digital space. At CEQUENS, he advanced communication channels for notable revenue gains. At Xische, he unified government services on TAMM app, elevating its UAE ranking. In emaratech he introduced the first self-service app for Dubai visas and residencies. Co-founded Vytru, which saw a 30% YOY growth. Holding a Master's in S.W. Engineering. Connect with Mohamed on LinkedIn: https://www.linkedin.com/in/mohamedessam/

Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live. Connect with Omar on LinkedIn:  https://www.linkedin.com/in/omarsallam  

Stay tuned, to The Product.Live

YouTube:  https://youtu.be/w5JsZuk19Zo

Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam

Website: http://theproduct.live

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037

Instagram:  https://www.instagram.com/theproduct.live/

LinkedIn:  https://www.linkedin.com/company/the-product-live/

قم بتعزيز إنتاجيتك بواسطة أدوات الذكاء الاصطناعي لمديري المنتجات (باللغة العربية)

عمر سلام يستعرض مع محمد عصام حول انفجار تكنولوجيا الذكاء الاصطناعي، وكيف يمكن لمديري المنتجات الاستفادة من الحجم الهائل من أدوات الذكاء الاصطناعي من جميع الأنواع والوظائف لتعزيز إنتاجيتهم.

نقاط مهمة:

#ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

How Product-Led Growth could Supercharge your Organization with Mirela Mus, Founder & Chief Product Office of Product People

Omar Sallam hosts Mirela Mus to talk about the essence of being Product-Led where she explains the business background of how this perspective evolved over the last several years and how to apply this framework on different types and sizes of business in different industries

Key Takeaways:

1. Why Is Product-Led Growth (PLG) Relevant Now?

2. If It’s So Great, Why Isn’t Everyone Doing It?

3. How Can I Supercharge My Organization?

Mirela Mus is the Founder and Chief Product Officer of Product People, the premier destination for Product Management services in Europe. We're at 50 employees, mostly Product Management Consultants of various senioritis. Mirela has personally served clients from Zalando to Omio, and The World Health Organization. With a background in Computer Science and an MBA, Mirela has been doing Product Management for over 12 years, half of them in a leadership role. Connect with Mirela on LinkedIn: https://www.linkedin.com/in/mirelamus/

Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live. Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam

Stay tuned, to The Product.Live

YouTube: https://youtu.be/YtMekCMgxfU?si=GLCk7mFZI0ETPrBBSpotify: https://podcasters.spotify.com/pod/show/omar-h-sallamWebsite: http://theproduct.liveApple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037Instagram: https://www.instagram.com/theproduct.live/LinkedIn: https://www.linkedin.com/company/the-product-live/#ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

“Design Thinking: Method & Jargon vs. Essence & Practice” with Rana Hegazi, Group Product Manager at Talabat Delivery Hero ME (Arabic)

Omar Sallam hosts Rana Hegazi where she gives an overview about what Design Thinking truly means and how this framework helps to identify problems accurately and build solutions that are most impactful for the customer and also the business

Key Takeaways:

00:00 - Introduction

An intrapreneur, an economist and foremost an innovation executive, I thrive rolling my sleeves building innovative products that impacts lives and disrupts industries. I am strongly passionate about product strategy, service design, innovation & sustainability. I am constantly working on developing depth and expertise in the area of user-centric innovation through design thinking. I am in an agile learning process building expertise in cross-functional product leadership and service innovation. Over and above, an avid learner, a conscientious executor, a curious researcher, I opt to learn and do all what it takes to foster entrepreneurial mindsets and help fellow entrepreneurs to leverage their skills, talents and passions to create value and build enterprises that represents their vision for a better world.

Connect with Rana on LinkedIn: https://www.linkedin.com/in/ranahegazi/

Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live.

Connect with Omar on LinkedIn:  https://www.linkedin.com/in/omarsallam  

Stay tuned, to The Product.Live

YouTube:  https://youtu.be/SxvJcjuI_I0

Website: http://theproduct.live

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037

Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam

Instagram:  https://www.instagram.com/theproduct.live/

LinkedIn:  https://www.linkedin.com/company/the-product-live/

#ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Omar Sallam hosts Christian Idiodi, Marty Cagan’s “Most interesting product person”, to discuss what is the true essence of Product Management, what are the differences in product management practices between developing and developed countries and closing by an interesting sneak peek to the highly anticipated book he is co-authoring “TRANSFORMED”

Key Takeaways:

00:00 - Introduction

01:00 - Career Progression 

04:58 - Embrace Failure as a Learning Opportunity

11:00 - The True Essence of Product Management

16:12 - The Biggest Product Misconceptions

32-33 - Developing vs Developed Markets

50:10 - Sneak Peek into TRANSFORMED

Christian Idiodi has been a product leader for over 15 years, building teams and developing enterprise and consumer products that have shaped companies such as CareerBuilder and Merrill Corporation as well as clients such as Microsoft, Starbucks, and Squarespace. Christian teaches product management and innovation at Virginia Commonwealth University in Richmond, VA. He also gives back to his local product community each year by supporting and advising two student-led startups from conceptualization to product delivery.

Connect with Christian on LinkedIn: https://www.linkedin.com/in/nael-shaker-8b6040a1/

Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live.

Connect with Omar on LinkedIn:  https://www.linkedin.com/in/omarsallam  

Stay tuned, to The Product.Live

YouTube:  https://youtu.be/SxvJcjuI_I0

Website: http://theproduct.live

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037

Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam

Instagram:  https://www.instagram.com/theproduct.live/

LinkedIn:  https://www.linkedin.com/company/the-product-live/

#ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Kicking off the BookClubبالعربي series where I host various guests to present a thorough discussion analyzing some of the most popular product management and business books in the market with a localized flavor more relevant to the Middle Eastern market and try to the best of our abilities to transfer the book knowledge

Join Nael Shaker & Omar Sallam as they discuss how product management helps disrupting underserved markets and industries through reflecting on their journeys in two of Egypt’s best and most popular technology startups MaxAB (MaxAB is innovating the wholesale market, providing retailers with one place for on-demand delivery, finance solutions, and other value-added services securing $40M in Pre-Series B) & Kenz (E-commerce platform bringing shopping to the mass market in Egypt and MENA, raising $3.5M in seed fund) 

Key Takeaways:

00:00 - Introduction

01:10 - What does “0-1 Product” mean?

02:00 - What does “Disrupting Markets” mean?

04:30 - Challenges for Product Managers/Founders

06:20 - First Steps to Disruption

10:17 - Being Close to Customer in MaxAB’s Culture

14:25 - Disrupting Behaviours by Educating Customers

20:20 - Building Trust to Maximize Adoption 

31:35 - Creating a Playbook & Discovering Benchmarks

36:45 - There is Always Space for Customer Delight

41:00 - Don’t Look Down, Take a Look at Other Markets

Nael Shaker is a product leader with significant experience in product management and operations at early-stage e-commerce startups, he truly enjoys the hustle of the startup world. Having been one of the first product managers and early employees at multiple companies, he has been deeply involved in taking ideas from 0 to 1. 

Connect with Nael on LinkedIn: https://www.linkedin.com/in/nael-shaker-8b6040a1/

Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live.

Connect with Omar on LinkedIn:  https://www.linkedin.com/in/omarsallam  

Stay tuned, to The Product.Live

YouTube:  https://www.youtube.com/@theproductlive

Website: http://theproduct.live

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037

Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam

Instagram:  https://www.instagram.com/theproduct.live/

LinkedIn:  https://www.linkedin.com/company/the-product-live/

#ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Join Reham Elhusseiny & Omar Sallam as they discuss what's beyond the theoretical textbook knowledge of how to kickoff and develop your product management career. This session is conducted in Arabic

Join Alba Simon & Omar Sallam as they discuss how a pre-mortem exercise helps teams brainstorm potential reasons an initiative can fail and put mitigation actions in place while there's still time. No matter if you plan by agile sprints or any other methodology, pre-mortems help you plan for delivering the best products for your consumers while boosting team empowerment. Join this session to hear how to incorporate this practice into your product management practices.

Alba is a Senior Product Manager at adidas, where she help consumers find the right product for their fitness journey. She started her career as a project manager and as she transitioned into Product, she quickly realized there were many techniques from her project management toolkit that were helping her succeed as a Product Manager. The Pre-Mortem is one of her favourites as it’s not very well-known in the Product World but it’s a game changer. 

Connect with Alba on LinkedIn: https://www.linkedin.com/in/albamsimon/

Omar Sallam is a Product Evangelist with over 14 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live.

Connect with Omar on LinkedIn:  https://www.linkedin.com/in/omarsallam  

Stay tuned, to The Product.Live

YouTube:  https://www.youtube.com/@theproductlive

Website: http://theproduct.live

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037

Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam

Instagram:  https://www.instagram.com/theproduct.live/

LinkedIn:  https://www.linkedin.com/company/the-product-live/

#ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIandML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustoerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Join Yi-Wei Ang & Omar Sallam as they have an open discussion about Yi-Wei's career development story, hwo did he get into product and how did he develop himself and shis skillset as well as mindset reaching to be the CPO of one of the best truly product-led technology companies in the Middle East