Welcome to another episode of The Professional Loctician Podcast! I'm your host, Ann-Marie Christell, and today we're diving deep into the five biggest Instagram mistakes that many locticians are making right now. I've been in the industry for over 26 years, and I've seen firsthand how these mistakes can hold back growth for locticians trying to build a business behind the chair. In this episode, I'll help you identify what's holding you back on Instagram, and more importantly, give you actionable steps to correct these mistakes and grow your client base.

In Today's Episode, We'll Cover:

Why Consistency on Instagram Is Key
Posting consistently is one of the most powerful tools you can use to boost your visibility on Instagram. I'll explain how Instagram's algorithm favors regular posts and why showing up regularly will help you build trust with your audience and make you more discoverable to potential clients.

Instagram as a Search Engine
Many locticians are missing out by not optimizing their profile for search. I'll walk you through how to use your Instagram bio and name fields to ensure your profile appears when someone searches for a loctician or a specific service you offer in your area.

Connecting with Your Audience (Beyond Just Hair Photos)
Just posting finished locs isn't enough to connect with potential clients. We'll talk about how showing your face, sharing educational content, and telling your personal story can create more engagement and build trust with your followers.

Why You Can't Just Post Photos — It's Time for Video
Instagram loves video, especially Reels. If you're only posting photos, you're missing out. I'll share tips on how to create simple, engaging video content that doesn't require a lot of effort but helps you get noticed.

The Importance of Interacting with Your Followers
Engagement is key. If you're not responding to comments or DMs, you're leaving potential clients hanging. I'll talk about why you should be actively responding to your followers, starting conversations, and building connections that will lead to new bookings.

Takeaways:

Call to Action:
If you enjoyed today's episode and learned something valuable, head over to Instagram and send me a DM. I'd love to hear which mistake you're most excited to fix or any aha moments you had!

Let's go on a journey together and help transform the world with the work that we do behind the chair.

Let Ann-Marie know what your biggest takeaway from this episode was by sending her a DM on Instagram: https://www.instagram.com/seienstyle

Rate, Review, & Follow on Apple Podcasts

"I love Ann-Marie and The Professional Loctician Podcast." ← If that sounds like you, please consider rating and reviewing my show!

This helps me support more people — just like you — move toward the life and loctician business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode!

Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not following, there's a good chance you'll miss out. Follow now!

Do you want to make more money behind the chair, reaching six figures and even more then six figures then you  are in for a treat. 

Today’s episode of The Sustainable hair stylist podcast is all about my 6 biggest lessons of reaching six figures and more with the work that I do behind the chair. 

You will learn about mindset, marketing and money stories and there are som really great questions that you can ask yourself while going through this episode.

The key to reach six figures and even more working as a hairstylist without burning out has alot to do with how you see the world and what you believe is possible for you, throught this episode you will learn a more holistic approach to your work as a hairstylist because our goal here is to insprie you to reach six figures without feeling burnt out and feeling overwhelmed and not feeling like you have time to enjoy life. 

If you want to learn the full system of scaling your hairstyling business to six figures then I want you also to sign up for my free mini online course that I have: Scale your hairstyling business to six figures and more. 

https://www.serene-flow.com/six-figures

If you want to create a better impact on the world that we live in now then shifting your hair salon into a sustainable hair salon is one of the things that truly can help create a huge shift in the path the world is taking. 

Not only are you taking responsibility on the impact you make but you also show your hair clients and your community that the choices you make each day actually matters to you and you show them how it is possible to run a hair salon in a more sustainable way.

In this episode of The Sustainable Hair stylist Podcast I will guide you to 5 steps you can take to transform your hair salon into a sustainable hair salon. 

Allow me to guide you and remember by shifting your business you will help to cause a rippe effect through your clients, your community and also the beauty industry and hair industry because what we chose to invest in will grow.

Allow me to show you your fist 5 steps to start to transform your hair salon into a sustainable hair salon! 

Together we can create a huge difference!

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Do you want to learn more of working one-on-one with me? email: [email protected] 

Let's go on a journey together and help transforming the world with the work that we do behind the chair.  

Let Ann-Marie know what your biggest takeaway from this episode was by sending her a dm on instagram https://www.instagram.com/sereneflow_/

Rate, Review, & Follow on Apple Podcasts

“I love Ann-Marie and The Sustainable Hair Stylist Podcast .” <– If that sounds like you, please consider rating and reviewing my show!

This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Are you freaking out because that slow time has come to the work that you do behind the chair and you have all the feelings of your hair styling business will come crashing down any moment?

This episode of The Sustainable hair stylist Podcast is really the right place for you at this very moment!

 I will guide you on what you can do in your hair styling  business right at this very moment so that you can remove all the negative feelings that you might have around your business behind the chair and I will guide you towards start to take action.

I will guide you through the  5 steps that will help you to to move into action and use the time that you have got in your calendar right now wisely to both take the time to really check in with yourself where are you at and where is it that you want to go, what is it that you as a hair stylist need a this very moment to that you can fill yourself up with energy and start to create somee amazing content that really will attract your dream clients to your chair. 

Bring your pen and paper and take notes. 

In this episode you will learn:

-How to check in with yourself on where you are in your business and life

-What can you do this week to take care of yourself so that you can fill yourself up with energy

-Clean and Clear now is the time to shift the energy in your salo

-Content creation

-Start to work on your marketing strategy

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Do you want to learn more of working one-on-one with me? email: [email protected] 

Let's go on a journey together and help transforming the world with the work that we do behind the chair.  

Let Ann-Marie know what your biggest takeaway from this episode was by sending her a dm on instagram https://www.instagram.com/sereneflow_/

Rate, Review, & Follow on Apple Podcasts

“I love Ann-Marie and The Sustainable Hair Stylist Podcast .” <– If that sounds like you, please consider rating and reviewing my show!

This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Have you had a situation with a client where the client is so unhappy with their hair that it has affected your mood, your energy and how you are showing up for your clients and your family. 

It might have feelt like your full life force have been sucked out of you and the last thing that you want to do is to get back up and do another head of hair. 

Our client relationships is the one thing that probably make you love your job and the time you have that one client that is so un happy and it might feel like he or she  shouting from the roof tops about how you destroyed their hair. 

You might feel sick to your stomach and start to think of what could I do if I do not do hair….

In this weeks podcast episode of The Sustainable Hairstylist Podcast I will guide you through a framework that will truly transform you from the inside and out. 

I will guide you throught the full framework of how to shift any negative situation with a client so that these situations are not affecting you in a negative way. 

I want you to take out pen and paper, come with an open mind and allow yourself to be guided and lets shift this situation together! 

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You can find the cord cutting meditation here: https://www.serene-flow.com/reboot-your-energy

Do you want to learn more of working one-on-one with me? email: [email protected] 

Let's go on a journey together and help transforming the world with the work that we do behind the chair.  

Let Ann-Marie know what your biggest takeaway from this episode was by sending her a dm on instagram https://www.instagram.com/sereneflow_/

Rate, Review, & Follow on Apple Podcasts

“I love Ann-Marie and The Sustainable Hair Stylist Podcast .” <– If that sounds like you, please consider rating and reviewing my show!

This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

As a hairstylist that wants to have a hairstyling business that is works on automatic without having to much downtime then we need a healthy flow of new hair clients to our hairstyling business.

In this podcast episode of The sustainable hair stylist podcast I will guide you to learn an easy strategy that you can do in order to attract new clients into your hair salon.

Test it out, make it work and become open to attract new clients into your hairstyling business and you will see that soon they will start to come to your hair salon.

If you want to have the pdf file that I reffer to in this episode you can find it here: https://www.serene-flow.com/clients

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Do you want to learn more of working one-on-one with me? email: [email protected] 

Let's go on a journey together and help transforming the world with the work that we do behind the chair.  

Let Ann-Marie know what your biggest takeaway from this episode was by sending her a dm on instagram https://www.instagram.com/sereneflow_/

Rate, Review, & Follow on Apple Podcasts

“I love Ann-Marie and The Sustainable Hair Stylist Podcast .” <– If that sounds like you, please consider rating and reviewing my show!

This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

In today's episode of The Sustainable Hair Stylist Podcast, you will be guided to remove any type of stress that you might have around social media. 

Here is what you will learn in this episode:

-What is it really that makes you stressed around social media 

-Get an understanding of what type of relationship you have with social media

-What impact do the daily notifications on your phone have on you 

-Find a new way of working with social media to use it as a tool to attract new clients to your chair to have a thriving hairstyling business

In this episode, Ann-Marie refers to Your next 5 social media posts, download them here: https://www.serene-flow.com/social 

Get out 90 social media guide here: https://www.serene-flow.com/offers/L36nfse9 

Do you want to learn more of working one-on-one with me? email: [email protected] 

Let's go on a journey together and help transforming the world with the work that we do behind the chair.  

Let Ann-Marie know what your biggest takeaway from this episode was by sending her a dm on instagram https://www.instagram.com/sereneflow_/

Rate, Review, & Follow on Apple Podcasts

“I love Ann-Marie and The Sustainable Hair Stylist Podcast .” <– If that sounds like you, please consider rating and reviewing my show!

This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

What impact does your environment have on you and the choices that you make each day?

If you have a dream / vision of where you want to go in your life and in your work behind the chair then I want you to start to question what impact the environment has on you. 

When I say environment I both mean the physical environment the salon that you are working in and also the people that you have around you in your life and also what type of energy are you surrounded with?

In this podcast episode of The sustainable hairstylist podcast I will guide you through the impact your environment has on you and what to be on the lookout! 

In this episode you will learn:

Do you want to learn more of working one-on-one with me? email: [email protected] 

Let's go on a journey together and help transforming the world with the work that we do behind the chair.  

Let Ann-Marie know what your biggest takeaway from this episode was by sending her a dm on instagram https://www.instagram.com/sereneflow_/

Rate, Review, & Follow on Apple Podcasts

“I love Ann-Marie and The Sustainable Hair Stylist Podcast .” <– If that sounds like you, please consider rating and reviewing my show!

This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Welcome to The sustainable hairstylist podcast!

In this episode Ann-Marie is going to guide you to 6 different rituals that you can bring into your life and business as a hairstylist, she talks about the importance of having a stronger connection with yourself so that you can take the real steps you need in your life and business.

By bringing in rituals not only to your life but also in your hairstyling business you will open up for a life of growth and a life of balance a life that works perfect for you.

It is so easy to fall into overwhelme and get stuck into all the things that we do in life that sadly you can fall into a place of forgetting the most important person in your life that is you. By bringing in rituals into your life and your hairstyling business it will become easier for you to come back to the present moment and listening within and be open to your own guidance that you have within.

Allow yourself to be guided and see what rituals can you start to create for yourself.

Ann-Marie has created a guide for you to download that you can find here: https://www.serene-flow.com/rituals

Let Ann-Marie know what your biggest takeaway from this episode was by sending her a dm on instagram https://www.instagram.com/sereneflow_/

Rate, Review, & Follow on Apple Podcasts

“I love Ann-Marie and The Sustainable Hair Stylist Podcast .” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the life and hairstyling  business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Have you ever been in a situation where you have been around a person and all of the sudden you felt super tired, maybe you feelt that you start to think of negative thoughts, or your mood has changed totaly.   It might be that you have been with an energy thieve or and energy vampire, a person that feeds off other peoples energy.  

In todays podcast episode of The Sustainable Hair Stylist Podcast I'm takling all about how to deal with energy thieves and how you can notice what is going on, and how to protect yourself and how to deal with this if you have a client like this or a friend or family member.   Are you ready to learn how to deal with energy thieves?

The cord cutting meditation that I talk about in the podcast can be found here: https://www.serene-flow.com/reboot-your-energy 

Let's go on a journey together and help transforming the world with the work that we do behind the chair.  

Let Ann-Marie know what your biggest takeaway from this episode was by sending her a dm on instagram https://www.instagram.com/sereneflow_/

Rate, Review, & Follow on Apple Podcasts

“I love Ann-Marie and The Sustainable Hair Stylist Podcast .” <– If that sounds like you, please consider rating and reviewing my show!

This helps me support more people — just like you — move toward the life and hairstyling business of their dreams. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!