The Profit Lab Podcast

By theprofitlab

The Profit Lab Podcast is for service-based business owners ready to scale with clarity, confidence, and real profit. Hosted by Marie Torossian, CPA, CFO, and Grant Cardone Certified 10X B

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FAQs about The Profit Lab Podcast:

How many episodes does The Profit Lab Podcast have?

The podcast currently has 25 episodes available.

The Profit Lab Podcast episodes:

February 25, 2026Amplify Revenue Streams: Multiple Pathways to Profit for Service Businesses | The Profit Lab Podcast Ep 7
Are you relying on just one service or client type to drive your business? In Episode 7 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to diversify your income and create new profit streams—no matter what kind of service business you run.
You’ll learn:
Why having multiple revenue streams is essential for stability, scalability, and flexibility
Practical options for service businesses: core services, group programs, productized services, retainers, digital products, and licensing
How to build your “offer ladder” with entry, mid, and high-ticket options—plus real-world examples for consultants, agencies, accountants, IT, creatives, and more
How to design natural upsells so your clients move up the value ladder
Profit Question of the Week:
What’s one additional revenue stream you could launch in the next 90 days using your existing expertise?
Action Steps:
Map your current revenue streams and see where your income comes from
Identify any gaps in your offer ladder—are you missing entry-, mid-, or premium-level options?
Choose one new revenue stream to develop this quarter
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.biz
Marie Torossian CPA: MarieTorossianCPA.com
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22min
February 18, 2026Elevate Pricing & Positioning: Charge What You’re Worth (Value-Based Pricing) | The Profit Lab Podcast Ep 6
Are you undercharging for your services? In Episode 6 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals how to price with confidence and position yourself as the premium choice—so you stop leaving money on the table.
You’ll learn:
The 3 biggest pricing mistakes business owners make (and how to avoid them)
How to use value-based pricing instead of charging by the hour or following competitors
The simple formula for setting your price: (Perceived Value) – (Perceived Risk)
How to become the obvious choice in your market by elevating your brand and showcasing results
Step-by-step tips on raising your prices without losing your best clients
Profit Question of the Week:
If you raised your prices by 20% tomorrow, how would that change your business? What would you need to believe about yourself to make that happen?
Action Steps:
Calculate the ROI you deliver for clients—use real numbers
Audit your pricing: Are you charging based on value or fear?
Set a new pricing goal for 2026—what would premium pricing look like for you?
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.biz
Marie Torossian CPA: MarieTorossianCPA.com
...more
22min
February 11, 2026Upgrade Systems & Operations: Build a Business That Runs Without You | The Profit Lab Podcast Ep 5
If your business can’t run without you, you don’t have a business—you have a job. In Episode 5 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to build systems that give you freedom, consistency, and real growth.
You’ll learn:
The “System Test” every owner should use to see if their business is truly scalable
The 7 core systems every business needs (from client acquisition to team management)
A 5-step process for building systems that actually work (document, test, refine, train, improve)
How to use the 80/20 rule to systematize what matters most—without drowning in busywork
Tools that make documenting, automating, and managing your business easier (CRMs, project management, automation, SOPs)
Profit Question of the Week:
What’s one process in your business that, if you systematized it, would save you 5+ hours per week?
Action Steps:
Pick one system to build this month—start with what will save you the most time
Document the process (video or written steps)
Test it with someone else and see if they can follow it without your help
Systems Documentation and Automation Tools
The Profit Lab Agency-GoHighLevel CRM
Loom Video documentation
Otter.ai Transcription
Join the conversation —comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.biz
Marie Torossian CPA: MarieTorossianCPA.com
...more
25min
February 04, 2026Leverage & Leadership: Lead Like a CEO, Not a Solopreneur (Time & Team Mastery) | The Profit Lab Podcast Ep 4
Description (SEO-friendly, plain language, built for watch time)
Are you still doing everything yourself—even as your business grows? In Episode 4 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, shows you how to break out of the “solopreneur trap” and finally lead like a real CEO.
You’ll learn:
Why staying the bottleneck kills your growth (and your freedom)
The $10/$100/$1000 framework for deciding what to keep, delegate, or automate
The 4 ways to leverage your time: eliminate, automate, delegate, and elevate
The real “3 Cs” of leadership: Clarity, Communication, and Courage—so your team knows the vision, gets feedback, and sees you lead by example
Profit Question of the Week:
If you could only work 20 hours per week, what would you focus on—and what would you stop doing immediately?
Action Steps:
Do a time audit—track how you spend your time for one week
Categorize your tasks using the $10/$100/$1000 framework
Identify 3 tasks to eliminate, automate, or delegate in the next 30 days
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.biz
Marie Torossian CPA: MarieTorossianCPA.com
...more
25min
January 29, 2026Assessment & Analysis: Know Your Numbers, Find Your Profit Gaps | The Profit Lab Podcast Ep 3
Are you flying blind in your business? In Episode 3 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals why most business owners avoid their numbers—and how to finally get clear on what’s holding you back from more profit.
You’ll learn:
The 5 numbers every business owner must know (revenue, expenses, profit margin, cash flow, and cash runway)
How to run a quick “Business Health Assessment” to spot strengths and weaknesses
The most common gaps that drain profit: revenue, expenses, time, systems, and team
How to identify your top 3 gaps and create a plan to fix them
Profit Question of the Week:
What’s the one number in your business that, if you improved it by 20%, would have the biggest impact on your profit?
Action Steps:
Pull your financials from last year by month—including the current month. Know your revenue, expenses, profit margin, cash balance, and cash runway.
Identify your top 3 gaps, rank them by impact, and set a deadline to work on them.
Share your findings privately with me at [email protected] with one question you need help with.
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.biz
Marie Torossian CPA: MarieTorossianCPA.com
...more
29min
January 21, 2026Vision & Value Clarity: Know Where You’re Going and Why (Business Roadmap) | The Profit Lab Podcast Ep 2
If you want a business that grows on purpose—not by accident—this episode is for you! In Episode 2 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, breaks down the first pillar of the VALUEATION-MT® Method: Vision & Value Clarity.
You’ll learn:
Why most business owners feel stuck (and how to get clear on what you actually want)
The 3 big questions every entrepreneur must answer to build a business that supports their life
How to write a vision that guides your decisions, attracts the right clients, and keeps you motivated
How to define your “why” and unique value so you stand out (and avoid burnout)
Vision Clarity Exercise:
Write your 3-year vision in detail
Define your deeper “why.”
Craft your one-sentence value proposition
Profit Question of the Week:
If you could only work with your dream clients for the next 3 years, who would they be—and what would you help them achieve?
Action Steps:
Block 1 hour this week to complete the Vision Clarity Exercise
Share your vision with someone you trust (accountability matters!)
Revisit your vision quarterly as you grow
Join the conversation on YouTube—comment your biggest takeaway so I know what to cover next.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.biz
Marie Torossian CPA: MarieTorossianCPA.com
...more
22min
January 14, 2026Stop Working So Hard for So Little Profit (Know Your Numbers) | The Profit Lab Podcast Ep 1
Your business should fund your life — not consume it. If you’re a service-based business owner doing $750K+ and you’re working too hard for too little profit, you’re in the right place.
Welcome to The Profit Lab Podcast. I’m Marie Torossian, CPA and business coach, and in Episode 1 I’m sharing what this show is all about and what you can expect over the next 50 weeks.
We’re walking through my proprietary VALUEATION-MT® Method — a 10-pillar framework that helps you:
Understand your numbers (without feeling overwhelmed)
Find the profit leaks that are draining your business
Build systems so everything doesn’t depend on you
Price with confidence
Lead like a real CEO and get your time back
In this episode, you’ll learn:
Who this podcast is for
Why profit isn’t a luxury — it’s a requirement
Why systems beat hustle every time
Why you can’t grow what you don’t measure
How this podcast will help you build a business that supports your life
Profit Question of the Week:
If your business funded your ideal life, what would that look like?
Action Step:
Write down your #1 business frustration right now — we’ll address it in the coming weeks.
Join the conversation —comment your biggest takeaways.
New episodes every Wednesday at 12:00 PM Eastern.
Learn More
The Profit Lab: TheProfitLab.biz
Marie Torossian CPA: MarieTorossianCPA.com
...more
14min
February 22, 2023 Episode 18 - Brigitte Bojkowszky, Founder of BridgetBrands
In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Brigitte Bojkowszky, Ph.D. Founder of BridgetBrands . The latter shared her entrepreneurial journey with three key takeaways from his personal experiences.
Listen/Watch to discover the three keys to success from Brigitte Bojkowszky.
If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this knowledge!
Facebook @TheProfitLab.biz
LinkedIn @marietorossiancpacgma
YouTube Marie Torossian CPA
Do you want to be on the podcast, submit your request at [email protected]
Gratefully
Marie 

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1h
January 10, 2023 Episode 17 - Dave Austin, Owner of National Cost Recovery Services
In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Dave Austin, Owner of National Cost Recovery Services. The latter shared his entrepreneurial journey with three key takeaways from his personal experiences.
Listen/Watch to discover the three keys to success from Dave Austin
If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this knowledge!
Facebook @TheProfitLab.biz
LinkedIn @marietorossiancpacgma
YouTube Marie Torossian CPA
Do you want to be on the podcast, submit your request at [email protected]
Gratefully
Marie 
...more
50min
December 27, 2022 Episode 16 - Jason Beck, Longest Continuous Retail Operator of Cannabis in the United States
In this week's Episode, the host of the show, Marie Torossian, CPA, CGMA, introduced Jason Beck,  “Longest Continuous Retail Operator of Cannabis in the United States”. The latter shared his entrepreneurial journey with three key takeaways from his personal experiences. Listen/Watch to discover the three keys to success from Jason Beck.

If you enjoyed this Episode, Subscribe/Follow, Like, Comment, and Share so that more business owners can benefit from this knowledge!

Facebook @TheProfitLab.biz
LinkedIn @marietorossiancpacgma
YouTube Marie Torossian CPA

Do you want to be on the podcast, submit your request at [email protected]

Gratefully
Marie
...more
30min

FAQs about The Profit Lab Podcast:

How many episodes does The Profit Lab Podcast have?

The podcast currently has 25 episodes available.