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The Profit Margin Episode: Why Growing Your Practice Isn’t Just About Winning More Work
Most Business Cases are built around one thing: winning more clients. But your partners aren’t just looking at your revenue ambitions. They’re looking at whether you think commercially; whether you understand margin, efficiency, and what it takes to build something sustainable.
This episode shows you why growing your practice profitably often means improving what you already have before you go after new work. And walks through the maths that proves two small changes can increase your profit by 22.5% without a single new client.
If your Business Case reads like a revenue wish list rather than a commercial argument, this episode is for you.
In This Episode You Will Learn:
• Why a Business Case built only on winning new work tells your partners you think like a fee earner, and what commercial thinking actually looks like
• The maths behind a 22.5% profit increase from two small changes to margin and billing volume, with no new clients required
• How Jessica built a stronger partnership case than most by focusing on profitability in year one before growth in years two and three
• Why your Business Case needs to show how the practice grows beyond your own hours
If you find this episode useful, don’t forget to like it and then subscribe so you don’t miss another episode.
What Help Is Out There For You?
If you’re thinking, ‘I understand the principle, but I’m not sure how to build the commercial argument in a way that holds up under scrutiny,’ our Progress To Partner Academy can help you.
That’s precisely why we have the on-demand course ‘How to Create a Cast-Iron Business Case for Partner’ in the Progress to Partner Academy. It walks you through how to build the financial narrative for your Business Case — including how to think about margin, resourcing, and sustainable growth — using the STAGe model.
Join our Progress To Partner Academy - https://subscribe.howtomakepartner.com/progresstopartner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.
Links:
Complete our FREE Partnership Readiness Assessment - https://careerprogressionreadiness.scoreapp.com to see where you have gaps in your own development - you'll get a personalised report with actions for what progress your career forward
Connect with me on LinkedIn - https://www.linkedin.com/in/heathertownsend/
Join our Progress To Partner Academy - https://subscribe.howtomakepartner.com/progresstopartner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.
Buy your copy of Poised for Partnership - https://amzn.to/3ETEYk3
Buy your copy of How To Make Partner And Still Have A Life - https://amzn.to/4iLxugM
Buy your copy of The Go To Expert - https://amzn.to/3HGPYlP
Buy your copy of The Financial Times Guide To Business Networking - https://amzn.to/406QPma
Get full access to How to Make Partner at howtomakepartner.substack.com/subscribe
View all episodes
By Heather TownsendMost Business Cases are built around one thing: winning more clients. But your partners aren’t just looking at your revenue ambitions. They’re looking at whether you think commercially; whether you understand margin, efficiency, and what it takes to build something sustainable.
This episode shows you why growing your practice profitably often means improving what you already have before you go after new work. And walks through the maths that proves two small changes can increase your profit by 22.5% without a single new client.
If your Business Case reads like a revenue wish list rather than a commercial argument, this episode is for you.
In This Episode You Will Learn:
• Why a Business Case built only on winning new work tells your partners you think like a fee earner, and what commercial thinking actually looks like
• The maths behind a 22.5% profit increase from two small changes to margin and billing volume, with no new clients required
• How Jessica built a stronger partnership case than most by focusing on profitability in year one before growth in years two and three
• Why your Business Case needs to show how the practice grows beyond your own hours
If you find this episode useful, don’t forget to like it and then subscribe so you don’t miss another episode.
What Help Is Out There For You?
If you’re thinking, ‘I understand the principle, but I’m not sure how to build the commercial argument in a way that holds up under scrutiny,’ our Progress To Partner Academy can help you.
That’s precisely why we have the on-demand course ‘How to Create a Cast-Iron Business Case for Partner’ in the Progress to Partner Academy. It walks you through how to build the financial narrative for your Business Case — including how to think about margin, resourcing, and sustainable growth — using the STAGe model.
Join our Progress To Partner Academy - https://subscribe.howtomakepartner.com/progresstopartner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.
Links:
Complete our FREE Partnership Readiness Assessment - https://careerprogressionreadiness.scoreapp.com to see where you have gaps in your own development - you'll get a personalised report with actions for what progress your career forward
Connect with me on LinkedIn - https://www.linkedin.com/in/heathertownsend/
Join our Progress To Partner Academy - https://subscribe.howtomakepartner.com/progresstopartner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.
Buy your copy of Poised for Partnership - https://amzn.to/3ETEYk3
Buy your copy of How To Make Partner And Still Have A Life - https://amzn.to/4iLxugM
Buy your copy of The Go To Expert - https://amzn.to/3HGPYlP
Buy your copy of The Financial Times Guide To Business Networking - https://amzn.to/406QPma
Get full access to How to Make Partner at howtomakepartner.substack.com/subscribe