In 1995, a simple pricing error on Priceline's website accidentally created the 'Name Your Own Price' feature that would revolutionize travel booking. What the company claimed was brilliant strategy was actually a desperate attempt to spin a catastrophic mistake into survival.
Uncover the hidden business strategies behind today's most surprising success stories and spectacular failures. Each episode reveals the untold decisions, timing, and market forces that made or broke companies you thought you knew.
37 min
About The Profit Prophet
From the publisher's feed
Uncover the hidden business strategies behind today's most surprising success stories and spectacular failures. Each episode reveals the untold decisions, timing, and market forces that made or broke…