In this episode of The Profitability Podcast, we sit down with Kaelyn Marie, founder of KM VA Agency, the powerhouse mom who transformed getting laid off into building a six-figure virtual assistant agency in just 18 months. After launching her business with zero experience, she scaled a team of six women serving multiple six and seven-figure clients. Kaelyn shares the unfiltered truth about scaling a service-based business, including the mental load of paying a team, the pricing mistakes that nearly broke her business, and the difficult decision to fire misaligned clients. Plus, discover her biggest investment failure with a coach that cost thousands and the red flags every female entrepreneur should watch for. Kaelyn reveals her philosophy of small experiments, the authentic community building approach that works, and the single social media post that accidentally grew a 500-woman WhatsApp community. This episode delivers essential insights for small business owners ready to scale their service business and entrepreneurs seeking real talk about the challenges of rapid growth.

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Website: www.kaelynmarieva.com

Agency: @kmvaagency

Coaching: @thekaelynmarie

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In this episode, Joey Albertson breaks open one of the most powerful and least discussed truths in finance: money is deeply emotional - especially for women. From childhood patterns and past relationships to mission-driven guilt and subconscious self-sabotage, Joey takes us through the emotional landscape that shapes how women earn, spend, save, and self-worth. Listeners learn and understand the basic principles behind, why affirmations fail when shame remains; How your nervous system resists new levels of wealth: The concept of the "financial set point" and how to reset it; Why you can't manifest what you secretly judge: A redefinition of wealth for purpose-driven women: If you've ever undercharged, overgave, or felt stuck despite strategy - this one's for you. Money isn't just math. It's memory, emotion, and survival. It's time to rewrite your story.

In this tax season debrief, Bailey Rinderknecht, the CPA who processed 81 tax returns for The Profitability Project, shares insider secrets you won't hear anywhere else. From screenshot nightmares to $3,000 tax savings discoveries, Bailey explains the hidden world between business owners and the IRS. She clears up misconceptions about S Corps versus LLCs while showing exactly when business structures cost more than they save. The conversation follows Bailey's path from Utah CPA to Idaho financial strategist, including her family business background. Listeners learn Bailey's three most effective tax strategies, including the lesser known "Augusta rule" and board of directors approach that transforms family activities into legitimate business expenses. This practical episode delivers tax wisdom every business owner needs before it's too late, with Bailey's guarantee: use her strategies and save more than you spend, or she'll refund your money.

In this special episode of The Profitability Podcast, Joey Albertson welcomes her husband Marc Albertson, head football coach at Jordan High School, for an insightful discussion about leadership that transcends the sports field. Marc shares how his leadership program transforms teenage athletes into well-rounded individuals by empowering them through a council system that teaches both vocal leadership and leadership through action. The conversation reveals surprising parallels between coaching a football team and running a business, with Marc's "allegory of the geese" highlighting how teams travel 75% further when working together in formation. The discussion explores how authentic leadership creates consistency, why titles alone don't make effective leaders, and what we can learn from Harriet Tubman's extraordinary example of leadership against all odds. Between nostalgic stories about how they met and playful banter with the podcast team, this episode delivers practical wisdom for anyone looking to build stronger teams, find joy in their work, and develop leadership skills that make a lasting impact.

Behind every spreadsheet and balance sheet stands a real person - in this case, finance professionals who've tossed aside the industry playbook and brought genuine personality to accounting.  In this episode of The Profitability Podcast, Alicen Ferguson and Meaghan Wall challenge outdated accounting stereotypes while sharing their refreshing approaches to making finance accessible and shame-free for small business owners. The conversation reveals how COVID transformed the industry, empowering women to launch their own finance businesses and prioritize client relationships over intimidation tactics. Between social media mishaps, messy bookkeeping horror stories, and tales of challenging client breakups, these finance experts expose the realities behind managing business finances. Their discussion explores why maintaining your unique personality in branding attracts ideal clients, how to handle competition in the industry, and why looking at your numbers doesn't have to be scary. This extended chat among finance friends offers valuable insights for both business owners seeking financial clarity and professionals looking to make their mark in the industry.

Ever feel like you're drowning in household responsibilities despite having a supportive partner? Meet Rachel Husberg, founder of Elite Directions, who's revolutionizing how couples approach domestic equality. Drawing on her 15-year expertise in business operations and process design at Qualtrics, Rachel developed practical systems for couples to share household responsibilities effectively. Now at Elite Directions, she guides couples through her "Homeplace Experience Design" program, creating sustainable household systems that flex with life's inevitable changes - from career shifts to medical emergencies. Through real-world examples, Rachel explains why "having it all" might mean something different than you think, and how couples can break free from societal expectations. With insights shaped by both her corporate background and personal journey with her writer husband, Rachel demonstrates how Elite Directions helps couples create lasting, adaptable systems for true partnership at home.

It's time for a different kind of meeting - one where three colleagues abandon their usual finance talk to share what really keeps them up at night (spoiler: it's usually a good book). Join hosts Joey, Rebekah, and Mackenzie as they escape the intensity of tax season to share their latest obsessions, from Fourth Wing fandom to Severance theories on TikTok. Listen as they hilariously recount Rebekah’s transformation from a self-proclaimed non-reader to devouring 30 books in a year, proving that finding the right genre changes everything. The trio dish about their binge-watching habits, debate the merits of rereading books and share creative date night ideas that go beyond the typical dinner-and-home routine. Catch Joey's excitement about her upcoming "30 under 30" birthday bucket list, including ambitious goals like having a "million-dollar month" and spending an entire day reading poolside. This unscripted, laid-back conversation offers a delightful glimpse into the personalities behind the professionalism, reminding us that sometimes the best team bonding happens when you simply let the conversation flow.

Meet Keren de Zwart, the founder of Not Your Father's Lawyer, who's redefining business law with her refreshingly approachable style. In this episode, Keren shares how she transformed her frustration with outdated legal practices into a thriving business offering flat-fee services, educational resources, and accessible legal templates for entrepreneurs. She walks us through her strategic 18-month transition from corporate law to entrepreneurship, including the surprising speed at which she exceeded her corporate income. Keren breaks down why most small business owners are making critical mistakes with their LLCs, and explains how using personal payment accounts for business could destroy liability protection. Through her story of a $50,000 business failure and successful pivot, she demonstrates why building trust matters more than aggressive marketing in professional services. This episode delivers practical wisdom on protecting your business legally while maintaining your sanity and bank account.