The Profitable Baker Podcast

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Why Your Content Isn’t the Problem, Your Strategy Is

If you’re posting consistently on social media, but not seeing enquiries or growth, this episode will change how you look at your content.

Most bakers don’t have a content problem.
They have a strategy problem.

In this episode, Annie breaks down the 5 biggest reasons your content isn’t working — and the simple system profitable bakers use to attract the right people, build trust, and convert enquiries without burning out.

In this episode, you’ll learn:

• Why posting more isn’t the answer
 • The 5 mistakes holding your content back
 • How to build a calm, repeatable content system
 • What actually drives enquiries and sales

Find out more about The Home Baking Business Academy, 

https://anniebennett.co.uk/the-home-baking-business-academy/

Follow The Home Baking Business Academy:

https://www.instagram.com/thehomebakingbusinessacademy/

https://www.facebook.com/thehomebakingbusinessacademy

https://www.tiktok.com/@hbbacademy

https://www.linkedin.com/in/annie-bennett-hbba/

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In the last episode of the 2025, I chat about looking back on the year, and give some tips about noting down wins and using them to help you plan forward to 2026.

Find out more about The Home Baking Business Academy,

https://anniebennett.co.uk/the-home-baking-business-academy/

Follow The Home Baking Business Academy:

https://www.instagram.com/thehomebakingbusinessacademy/

https://www.facebook.com/thehomebakingbusinessacademy

https://www.tiktok.com/@hbbacademy

https://www.linkedin.com/in/annie-bennett-hbba/

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In this episode I give a few tips about naming your home baking business, and share some naming stories from some of my baking community.

To check names:

If it’s trademarked: https://www.gov.uk/search-for-trademark

Limited Company Search: https://find-and-update.company-information.service.gov.uk/

Domain name searches

Most website providers will tell you if your chosen name is available, here are a few:

https://www.ionos.co.uk/domains/domain-names

https://www.godaddy.com/en-uk/domains

https://www.wix.com/domains/domain-name-search

Find out more about The Home Baking Business Academy, 

https://anniebennett.co.uk/the-home-baking-business-academy/

Follow The Home Baking Business Academy:

https://www.instagram.com/thehomebakingbusinessacademy/

https://www.facebook.com/thehomebakingbusinessacademy

https://www.tiktok.com/@hbbacademy

https://www.linkedin.com/in/annie-bennett-hbba/

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Ziggy Li, the Flowering Baker

I’m the creator behind The Flowering Baker, based in Ashby-de-la-Zouch, Leicestershire. Once a Science Teacher, now a proud mum of two, living with my husband in the heart of the Midlands. When I’m not creating bespoke cakes, you’ll find me spending time with my family, enjoying the beauty of the countryside.

My baking journey started by making birthday cakes (football themed, princess, unicorns, Harry Potter etc) for my own children and friends. However, through the love of all things flowers and, of course cake, I found myself learning the art of handpiping buttercream flowers! And in February 2024, that is when The Flowering Baker officially blossomed! It’s been a very steep learning curve with no background in business but I love to share my journey, its challenges and how ignoring my imposter syndrome for a decision opened up doors that I would have never imagined! It’s been a crazy year but I wouldn’t have had it any other way! 

Website: https://thefloweringbaker.co.uk/

IG: https://www.instagram.com/thefloweringbaker/

FB: https://www.facebook.com/thefloweringbaker/

TIPS:

Shows:  Don’t be afraid to ask for a specific location or spot at the event - make it work for you!

See if it’s been well advertised so check previous years. Better advertisement better footfall and/or sales!

Suppliers:

Whether events suppliers (e.g. wedding suppliers, venues, services, cafes etc) tag them! Use @mention in your Stories or tag them in your posts! Collab tag suppliers so they can post your work on their platforms thereby leveraging on their audiences!

TFP links:

https://www.facebook.com/groups/1919130158350620

https://www.facebook.com/groups/2913759308876359

https://www.facebook.com/groups/1976528095939154

Ziggy Mentioned….

The Home Baking Business Bible (previously the Home Baking Business handbook)

https://amzn.eu/d/g9s3GRj

The Home baking Business Food hygiene Record Book:

https://amzn.eu/d/5cgKcn2

Find out more about The Home Baking Business Academy, including details for December’s goals month:

https://anniebennett.co.uk/the-home-baking-business-academy/

Follow The Home Baking Business Academy:

https://www.instagram.com/thehomebakingbusinessacademy/

https://www.facebook.com/thehomebakingbusinessacademy

https://www.tiktok.com/@hbbacademy

https://www.linkedin.com/in/annie-bennett-hbba/

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Goals. In this episode, Annie chats about why goals can help to focus your mindset, and create success in your business.

Find out more about The Home Baking Business Academy, 

https://anniebennett.co.uk/the-home-baking-business-academy/

Follow The Home Baking Business Academy:

https://www.instagram.com/thehomebakingbusinessacademy/

https://www.facebook.com/thehomebakingbusinessacademy

https://www.tiktok.com/@hbbacademy

https://www.linkedin.com/in/annie-bennett-hbba/

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Episode 2: Hindsight Is A Wonderful Thing

Join Annie as she shares 7 things she wished she’d known when she started her baking business, and shares stories from her baking community.

And if you’d like Annie’s guide to starting a baking business, request the Steps To Business With checklist here: 

https://www.subscribepage.com/stepstocakebusiness

Find out more about The Home Baking Business Academy, including the mini course ’Start your Own Baking Business’:

https://anniebennett.co.uk/the-home-baking-business-academy/

Follow The Home Baking Business Academy:

https://www.instagram.com/thehomebakingbusinessacademy/

https://www.facebook.com/thehomebakingbusinessacademy

https://www.tiktok.com/@hbbacademy

https://www.linkedin.com/in/annie-bennett-hbba/

Support the show

Send us Fan Mail

Episode 1: Starting Up

Join Annie as she chats about starting up a baking business. She’ll tell the story of her own baking business, Leading Lady Cakes, and those of some of her fellow bakers. 

With stories, and some hints and tips, learn more about starting up.

And if you’d like Annie’s guide to starting a baking business, request the Steps To Business With checklist here: 

https://www.subscribepage.com/stepstocakebusiness

Find out more about The Home Baking Business Academy, including the mini course ’Start your Own Baking Business’:

https://anniebennett.co.uk/the-home-baking-business-academy/

Follow The Home Baking Business Academy:

https://www.instagram.com/thehomebakingbusinessacademy/

https://www.facebook.com/thehomebakingbusinessacademy

https://www.tiktok.com/@hbbacademy

https://www.linkedin.com/in/annie-bennett-hbba/

Support the show

Send us Fan Mail

The Profitable Baker — for bakers who mean business

with Annie Bennett

Launching 14th November!

You bake beautifully. But running a profitable baking business? That’s where things can get messy.

Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business.

Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm.

If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place.

And you can get involved…

Join the Profitable Baker Podcast group, and share your tips and stories for Annie.

https://www.facebook.com/groups/theprofitablebakerpodcastlaunch

From Annie Bennett at The Home Baking Business Academy

Helping bakers to start and grow a profitable Home Baking Business.

https://anniebennett.co.uk/

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