What do you picture when somebody tells you to go build your CEO systems?

Hi friend,

My inbox has been full of the same question lately, and it comes down to this, what do I mean when I say CEO systems. Most of you hear that phrase and picture something big, something you get to build once you are already busy and booked, not something you need on day one. So you wait. And the waiting is exactly what keeps you where you are.

I keep meeting trained but stuck therapists doing this backwards. They hold off on the systems that would get them there until they feel like they have earned them. You do not think of yourself as a CEO right now, even if you are CEO of one, and that is the part I want to change today.

In this episode I walk you through the three systems I tell every Profitable Myofunctional Therapist™ client to set up long before they feel ready. Metrics first, because you cannot build a business on a hunch and you cannot tell what is working until three to six months of boring, unsexy data is sitting in front of you. Then software, one system that carries the whole client pathway, scheduling, the offer, the signed consent, invoicing, bookkeeping, and the follow up after therapy ends. And then a plan for your money, where every dollar that comes into the business gets a job before it ever touches your pocket.

None of it is glamorous. All of it is the difference between a business that runs and a business that runs you.

If you are trained, stuck, and the business side still feels like fog, this one is for you.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

Is an online myofunctional therapist course enough to start seeing clients?

Hi friend,

There are more courses teaching myofunctional therapy right now than there have ever been, and I am talking to women every single week who are sitting in one of two spots. Either you are looking at a training program and wondering whether it will get you where you want to go, or you already took one, it did not deliver, and now you are wondering if the fix is another one.

So let me answer it straight. Yes, an online course can be enough to start seeing clients. The catch is that a lot of them are not, and the reason has almost nothing to do with the fact that they are online.

In this episode I walk you through the checklist I would run if I were the one handing over the money. Vet the teacher before you vet the course, because I have met people being taught myofunctional therapy by someone who had never practiced it, and I have never gotten over that. Look hard at what you are being taught, because a grab bag of exercises is not the same thing as a tested, repeatable template you can put to work. Ask whether you get to watch real client sessions instead of theory. Ask whether the course teaches the whole client pathway, from the first conversation all the way through to getting paid. And then get a prototype client as fast as you possibly can, because your first real client is where you find out what is broken and what needs fixing.

If you are still in the op, still deciding, and you do not want to spend another year collecting training you never put to work, this episode is for you.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

What if the reason your client list is still empty has nothing to do with your training?

Hi friend,

Most of the women reaching out to me right now sound exactly the same. They're trained. Some of them have taken two courses, some three, and a lot of them are circling a fourth one because this time they're going to pick the right one, the one taught by somebody who knows their craft cold. I understand the logic. It feels responsible. But those courses teach myofunctional therapy, they don't teach business, and stacking clinical skill on top of clinical skill is exactly why the client list stays empty while you keep getting smarter and smarter about airway and tongue ties.

Your training gets you into the room. It doesn't get you clients.

In this episode I walk you through the five things that have to be true before clients start showing up, and the order they have to happen in, because the order isn't optional. We start with clinical confidence, which is a hill I will die on, and then we move through the specific who with the specific problem, pricing your offer instead of inheriting somebody else's money story, setting up your client pathway now for the practice you want to be running in ten years, and finally visibility, because your business can't grow if nobody knows you're out there.

There is no mayor of myotown, my friend. Nobody else gets to tell you what you're allowed to charge or who you're allowed to serve.

This one is for the trained myofunctional therapist who has done the work, has the skill, and still can't figure out where the heck clients even come from.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

What if the real question was never whether the program is worth $4,997, but whether you believe you are?

Hi friend,

This is the decision episode, and I recorded it for the woman who has been circling The Profitable Myofunctional Therapist™ for weeks now, reading the page, closing the tab, opening it again. If you are listening in real time, you have two days before the cart closes.

Here is what I have watched happen over and over. You tell yourself you are weighing whether the program is worth the money, and that is not the conversation actually happening in your head. The conversation is about whether you are worth the money. Those are two completely different questions and only one of them is keeping you stuck.

So I walk you through it. Why free only ever gets you to the door and never through it, and why I know that better than anyone after years of collecting other people's free resources and ending up with half a recipe. Why CEO skills are not part of your native operating system as a clinician, and why that is normal rather than a personal failing. The hardest question in the episode, which is whether you are someone who starts things and does not finish them, because that belief chips away at your self-worth every single time you do it. How to run the myo math so the investment stops being an abstract number. And the money story you inherited before you were seven years old, which for me came from wealthy grandparents and a wealthy father who taught me that any spending was bad.

Then I take you inside the program itself, all twelve weeks, in order, so you know exactly what you are saying yes to. The business diagnostic, your business foundations department, your AI business brain, offers, marketing, visibility, searchable content, your weekly visibility system, sales, client fulfillment and operations, metrics and CEO review, and integration with your 90-day growth plan.

This episode is for the myofunctional therapist who has the training, wants the business, and keeps stopping right at the edge of the decision.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

Are you undercharging for your myofunctional therapy services without even realizing it?

Hi friend,

If you've ever priced your services by comparing them to an hourly hygiene wage, this episode is for you. Most of us grossly underestimate what it actually costs to run a business, and we undervalue what we bring to the table. Nobody sits dentists or chiropractors down and tells them what they can and cannot charge, and nobody is doing that to you either.

In this episode, I walk you through the real reasons you might be undercharging: not accounting for self-employment tax, business overhead, and your own benefits and retirement, not knowing your true "nut" (what you actually need to bring home), and carrying a belief that keeps you from setting prices that reflect your value. I also share why your customer will always mirror what you believe about your own prices, and how to build the kind of practice you actually want instead of the one you think you're allowed to have.

This one's for the myofunctional therapist who is tired of doing the math backward, starting from what she thinks people will pay instead of forward from what her business actually needs.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

What if the thing standing between you and a full schedule was never another course?

Hi friend,

I had a call recently with a therapist who has taken three separate trainings. Not an hour-long CE class, real training, the same course I took, twice, plus another weekend intensive on top of it. She is smart. She is trained. She still does not have a business that pays her.

That one broke my heart more than it frustrated me, because it told me exactly where the disconnect sits. Clinical knowledge and CEO skills are two completely different animals, and nobody hands you the second one when you finish the first.

So in this episode I walk you through the five checkpoints I use, in order, before I would ever tell you to go buy more training. Clinical confidence comes first, because if the course you took did not leave you with a complete exercise library and a real plan for your clients, that is a genuine gap and you should fill it. Then business foundations, the name, the structure, the legal pages your website needs before Google will even index you. Then your who, the micro niche that keeps your message from sailing right over everybody's head. Then your what, the unique myofunctional experience you are actually selling, because I will not let you become a commodity that people call around and price shop. And then marketing, which is not an Instagram post. Instagram is distribution.

Most therapists run these in the wrong order, or skip straight to the marketing and then wonder why nothing lands.

If you are trained and stuck, this episode is for you.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

What if the very thing making you feel safe is the exact thing keeping your business stuck?

Hi friend,

I want to tell you about the year I started smoking in the parking lot before I even clocked in for my hygiene shift. Not on the drive home anymore, where nobody would ever know. On the drive there. I had heart palpitations three mornings a week and I was turning into a version of myself I did not like and barely recognized. That was not a breakdown. That was desperation, and desperation is exactly what got me out of hygiene and into the business I run today.

Here is what I want you to sit with this week. Comfort has consequences. Every month you stay comfortable inside your safety net, your business stays parked exactly where it is. I watch this happen constantly with trained therapists who have the skills, who know what to do next, and who still are not doing it. Not because they lack information. Because their dental hygiene paycheck is giving them just enough to tolerate the failure.

Desperation is not the same as crisis. You do not have to wait until you are in financial ruin to decide that enough is enough. I set a five year goal to leave hygiene and ended up doing it in thirteen months, because the moment I got honest about what staying comfortable was actually costing me, waiting stopped making sense. Your safety net is not protecting you. It is the villain keeping you small, keeping you scared, and keeping you making excuses.

In this episode I walk you through why comfort is the real reason your business is not moving, what desperation actually looks like when it is identity driven instead of financial, and what it takes to pull that safety net out from under yourself on purpose.

This episode is for the trained myofunctional therapist who has done the work to get her training and is still waiting for the moment she feels ready enough to use it.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

Are you invisible and don't even know it?

Hi friend,

You finished your training, set up your business, and hung out your shingle. And then you waited. The clients didn't come, and you have been trying to figure out why ever since. Here is the truth nobody told you after you completed your course: finishing your training makes you trained. It does not make you visible. Those are two completely different things, and confusing them is the single most expensive mistake I see trained myofunctional therapists make.

In this episode, I am breaking down the three visibility gaps that are keeping you stuck right now and exactly what to do about each one. We start with the Field of Dreams lie, the belief that if you build it, they will come. They will not. Visibility is a skill, and you have to build it on purpose. Then we go into the three gaps I am watching show up over and over in businesses right now: no clear ideal client, a website Google cannot find (and some of you have a no-index tag turned on and have no idea), and the inconsistency that looks like effort but produces nothing. I also walk you through the three fixes you can start on today, because none of this is as complicated as the spinning feels.

This one is for you if you are trained in myofunctional therapy and you cannot figure out why the clients are not coming.

Grab your ☕coffee and your courage — and let's dive in!

Xo,

 💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

Is your income as a myofunctional therapist feeling inconsistent — and you're not sure if that's a pricing problem, a client problem, or something else entirely?

Hi friend,

I want to talk about money today, and I mean really talk about it — not the polished version, not the highlight reel, but the real breakdown of how income actually works when you're building a myofunctional therapy business.

When I started my practice in 2017, I had no idea what was possible. I didn't come in with a revenue goal. I came in with one thought: I have to get out of this hygiene chair. My first year, I made around $28,000 to $30,000. My second year, I crossed six figures. By 2023, I had my peak year at $313,705, solo, no team. And in the year after that, I dropped by more than $200,000 — and that was entirely on me. I got comfortable, I stopped growing, and the business reflected that.

I tell you all of that not to impress you, but to show you what's possible when you build with intention, and what happens when you don't. The income in this field is not fixed. It is not decided for you. There is no mayor of Myo Town setting the going rate, and anyone who tries to tell you what you can and can't charge is handing you their own money mindset drama. Don't take it.

What actually determines your income is your pricing, your offer structure, and the way you think like a CEO. I would rather work with one $5,000 client than five $1,000 clients — same revenue, less time, more bandwidth to show up with excellence. A full calendar isn't the goal. A calendar that pays you well and still gives you your life back — that is the goal. If you're booked solid and still feeling broke, your prices are too low.

This episode breaks down what I've earned, how I was trained to set prices, why that method is flawed, and what I actually teach my students to do instead: price for transformation, not for time, and build a structure that can sustain you.

This episode is for you if you're trained and wondering whether this business can actually pay the bills — and what it would take to make it work.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

Does your myofunctional therapy training feel like a secret you don't know how to talk about yet?

Hi friend,

The hardest part of going from dental hygienist to myofunctional therapist has nothing to do with the clinical content. You know the anatomy. You know the exercises. You know what you're looking for. The thing that actually stops the transition in its tracks is the conversation, and more specifically, not having it.

In this episode, Carmen breaks down exactly why so many trained therapists freeze when it comes time to talk to potential clients, and what is actually standing between you and a practice that works. She walks through the numbers game that nobody tells you about — conversations are the whole thing, and the therapist who talks to more people creates more opportunities to say the words that change everything: "I can help you." She also gets into what kills the conversation before it starts (hint: it is not your clinical knowledge; it is the awkwardness that comes from not having your systems, your hours, and your prices in order), and the one belief shift that changes how you show up from here on out.

Whether you are still in the chair and thinking about making the move, or you finished your training and have no idea what to do next, this episode is for you.

Grab your ☕coffee and your courage — and let's dive in!

Xo,
 💙 Carmen

How To Work With Us

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/