n this episode of The Profitable Practice Podcast, I talk about the fourth and final phase of writing a self-published book – the pulling together of your manuscript!

In this episode, we talk about compiling the manuscript for your new book.

In this phase, you’ll want to hire some professional help in order to ensure a professional product.

In This Episode:

[0:42] opening remarks

[1:13] Step 4 putting your manuscript together in multiple formats

[3:25] How to use your book as a lead magnet/opt-in/freebie

[4:33 – 5:35] The real purpose of writing a self-published book

[5:58] Leveraging your book with adaptations/updated editions

[6:51] Additional benefits for having your book published

“Remember we are self-publishing you (…) all we want to do is establish you as an author and set you apart from the rest of your industry.”

— Andrea Maxim, ND & Business Coach

• Do you have a desire to write a book in your future? If so, when?

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

PS. Wondering where to sign up for that 30 Min Profitable Practice GAME CHANGER Strategy Call with me? Here is the link to my calendar – just sign yourself up!

In this episode of The Profitable Practice Podcast, I talk about the third phase of how to write a self-published book – the writing phase! There are a few more steps in this phase than just pumping out chapters…

In this episode, we start talking about the actual writing process of your  new book.

Expect this phase to take a minimum of 3 months.

Tune in for my experience in writing my first book for my patients and also for valuable tips that will save you time and money in the process.

[1:58] What happens in stage 3 – we start writing and how to go about doing this in the next 3 months

[3:06] Dr. Andrea’s experience of this phase with writing her first book

[5:15] The extra parts that are not your writing text… things to think about

[9:45] Your homework for this phase of your book

[10:34] An introduction to phase 4…

“This was my project. The whole point was to get something out there that I could give to my patients, that I could still call myself a legit author, and have material to start spreading to the masses.” This is my game, and I get to create the rules.”

— Andrea Maxim, ND & Business Coach

• Do you have a desire to write a book in your future? If so, when?

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

PS. Wondering where to sign up for that 30 Min Profitable Practice GAME CHANGER Strategy Call with me? Here is the link to my calendar – just sign yourself up!

In this episode of The Profitable Practice Podcast, I talk about the second phase of how to write a self-published book – the research. I bet it’s not the type of research you’d expect either…

In part 1 of this four part series, I discussed how to get started and map out a plan for your book. If you missed it, be sure to tune in: www.maximizedbusiness.ca/121

In this episode, we start talking about researching your book!

No, it’s not about hours at the computer or library like you might at first think. It’s waaaay more exciting than that… and it has the potential to change the course of both your business and career!

[1:15] Phase 2 – Research your book by reaching out to leaders in your industry for advice on certain topics… and get valuable 1:1 time that can open up unexpected doors for you in your business.

[6:04] Your homework for phase 2…

[6:47] Why your industry leaders will listen to “little old me”

[7:08] How to follow up with these wonderful leaders that you were able to connect with… and potentially make some extra revenue with your book.

• Do you have a desire to write a book in your future?

One of the best parts of any episode I record is getting to discuss the topic with you! We all get to learn so much from sharing. So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

PS. Wondering where to sign up for that 30 Min Profitable Practice GAME CHANGER Strategy Call with me? Here is the link to my calendar – just sign yourself up!

In this episode of The Profitable Practice Podcast, I talk about the first steps in how to write a self-published book.

Writing a book is on the bucket-list for many health and wellness practitioners I talk to. For most, they talk about it wistfully/dreamily without any real commitment.

For YOU though – it’s different. You have an idea forming in your mind about what you want to write AND it’s exciting! If that’s you, then you are ready to start exploring and mapping out the process of making it happen.

This is the first in a series of 4 episodes on my experience writing a self-published book – the whole process mapped out for you and my advice on how to avoid some common pitfalls.

If the desire to write a book sparks in your heart at all, it’s time to tune in below!

[2:29] We are talking about SELF publishing – and why you might want to do that, what to expect in investment of time and money, and how to ensure you are committed.

[5:10] Pre-selling your book as a highly motivating form of commitment.

[6:24] Month 1 – Brainstorming the layout & table of contents using a simple excel spreadsheet

[10:17] Your imperfect action for today

• Do you have a desire to write a book in your future?

One of the best parts of any episode I record is getting to discuss the topic with you! We all get to learn so much from sharing. So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

PS. Wondering where to sign up for that 30 Min Profitable Practice GAME CHANGER Call with me? Here is the link to my calendar – just sign yourself up!

In this episode of The Profitable Practice Podcast, I talk about my recent experience with name-droppers, how I will handle it in the future, and not allowing yourself to get distracted from your own work.

There is no shortage of people building great things in our industry. I’m amazed every day at what others create and discover in order to help folks improve their health.

The thing is, if you are going to be one of them, you CANNOT be peeking over the fence every time someone somewhere shares their work.

Name dropping is totally human. I get it, and I do it too. It’s often not so much that we are trying to seem “connected” but more about how we try to engage folks in discussion about whatever topic is on the table. That said, when you don’t know the name referred to – well it can leave you feeling irritated and judged as being out-of-the-loop.

The way I see it, if you don’t know so-and-so… that can be a signal that you ARE on the right track to BEING the name someone is dropping next… tune in to find out how.

“Of course I don’t know who all those influencers are; I spend next to no time scrolling on social media because I’m too busy building a multi six-figure BUSINESS bitches!”

— Andrea Maxim, ND & Business Coach

• How have you handled name-droppers in the past? Got a good line you’d like to share?

One of the best parts of any episode is getting to discuss the topic with you. Everyone gets to learn so much from sharing. So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

PS. Wondering where to sign up for that awesome 30 Min Profitable Practice GAME PLAN Call with me? Reserve your appointment for just $1 by CLICKING HERE

In this episode of The Profitable Practice Podcast, I share my my thoughts on how administrative work wastes your time and cripples your practice growth.

We were short on reception staff one morning, and handled it as best we could… it was a busy and fast morning to be sure. It certainly made me grateful for all that my office manager does for me.

That said, there were some powerful lessons learned.

In my first teachable moment with my new associate, I was so happy to drive home the idea that her (highly trained) time is the most valuable asset she has to offer.

“If you ever think you can’t afford to hire help? Do the math!”, I said.

In this episode, I do just that and share this important lesson for any practitioner looking to grow their practice and ultimately, build their whole clinic.

[0:50] My first teachable moment with my new associate – the value of not wasting your time on $15/hr admin work.

[4:45] Do the math: examples of smarter, revenue generating things that you SHOULD be doing with your time.

[5:56] Leveraging staff for better productivity in your business.

“You are a PRACTITIONER. You went to school for 4+ years… you spent SIX FIGURES on your education! You should NOT be doing grunt work.”

— Andrea Maxim, ND & Business Coach

• Have you hired reception? If not, will you after listening to this argument?

One of the best parts of any episode is getting to discuss the topic with you. . Let me know your thoughts wherever you get social on the net, IG, FB, or in the comments below – wherever!

Of course, thank you for listening and learning with me on The Profitable Practice Podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

In this episode, Dr. Andrea Maxim discusses how she was able to remove herself from the 1:1 model, hire help, and become a team leader and manager.

I waited too long to hire help.

I was terrified of letting go of control of my patient care. Would my patients accept another practitioner after working with me? Would they LIKE the new practitioner? Would the new practitioner uphold my hard earned reputation and the brand I’ve built?

This summer, after a time study, I got over myself and embraced the growth that I had been resisting.

And you know what? I’m so glad I did!

If you are hesitating about hiring help in the form of another practitioner, then this episode is for you.

[1:02] How a time study helped me realize I’m not a unicorn and can be replaced. How I hired my first clinical associate (Meaghan!) to free myself up from some 1:1 patient consulting hours.

Are you ready to hire another practitioner to help you serve more patients? If so, what’s holding you back? If not, where would you like to be in terms of revenues and patient numbers before investing in help?

One of the best parts of any episode is getting to discuss the topic with you. Everyone gets to learn so much from sharing. So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

P.S. Ready to hire help, but just not sure how to go about doing it? I hear ya. Figuring it out on your own sucks. Why not book a Profitable Practice GAME PLAN Call with me so we can map it all out for you, together?

In this episode of The Profitable Practice Podcast, I share my 4 go-to strategies to motivate myself to work when I just don’t feel like it.

We’ve all been there. More than once I’d wager. In fact, at least once a month I catch justdon’twannadoanything-itis.

It would be so easy to give in to the couch.

But that’s not how leaders behave.

That’s not how successful business owners behave.

AND…

It’s certainly not how folks who enjoy their downtime to the fullest behave.

Because that’s what we are about isn’t it? Enjoying our lives to the fullest at both work and play.

Tune into this episode and learn my four go-to strategies for getting my head back in the game FAST when I feel like sitting on the sidelines like a lump.

• [2:22] The most common reason you don’t feel like working and what our team does to avoid it. (Strategy #1)

“One thing I always say to myself: I’m building my own business. I’m creating my own lifestyle. Why should I always feel that I need to be a slave to the business and lifestyle that I’m creating? This is my game, and I get to create the rules.” — Andrea Maxim, ND & Business Coach

PS. Wondering where to sign up for that free 30 Min Practice Strategy Call with me? Here is the link to my calendar – just sign yourself up!

In this episode of The Profitable Practice Podcast, I share the clinic business metrics I and all my coaching clients track to measure their overall business growth and success.

As a clinic owner, you have a lot more things to track than a simple associate. You are responsible for the overall running of the clinic – and that means ensuring it is running well and profitably for everyone involved. The benefit of having a working metrics dashboard is that you will always have your finger on the pulse of how your business is operating. It informs your decision making, so you can decide what to do more of, and what to cut.

“What gets measured, gets managed.”

To add to what Peter Drucker said, it follows that if you are in the dark about your key performance indicators (or metrics), you likely are not going to make good decisions and see results.

When you tune into this episode, you’ll learn the key metrics you should be tracking to stay clear on the performance of your:

• team

“To be profitable as a clinic owner you gotta know exactly what your bare minim is that you need to be bringing in. Make sure that the people you bring into your practice are aware of that as well, because sometimes, if they KNEW how much it actually cost to run your business they are less likely to feel you are taking too much from them and MORE likely to work harder to reach their patient visit goals.”

[3:37] 6 KPIs you should be tracking for each associate and how to use them to grow your clinic the smart way

[7:45] KPIs for your supplement dispensary

[9:43] On Using Basic Fixed Overhead Expenses per month to inform decisions

[11:05] Marketing metrics to track to ensure your campaigns are profitable

[16:42] On hiring help to track the data, smart decisions not emotional decisions.

[17:51] Recap of Clinic Owner Metrics

[20:10] What to expect in terms of turnaround on social media

In this episode of The Profitable Practice Podcast, I share the 6 business metrics I have all my associates and clients track to measure their business growth and success.

As a business owner, it is imperative you get feedback on how your business is growing… this let’s you know what’s working so you can decide what to do more of, and what to cut.

Businesses don’t grow like plants do… It’s not like you are a gardener who can eyeball a plant and see if it’s growing or not.

It’s something you have to track with the nitty gritty data.

“What gets measured, gets managed.”

To add to what Peter Drucker said, it follows that if you’re in the dark about key metrics, you aren’t going to see results.

When you tune into this episode, you’ll learn the 6 KPI’s I recommend that health and wellness pros working as an associate at their clinic’s track.

Andrea Maxim

• [3:53] You ARE a business owner – even if you are “just renting space” in someone else’s clinic. It’s time to act like the CEO-practitioner you are.

If you are a new grad or struggling practitioner and have a question on growing your practice, share as much detail as you can, I read every post and am happy to provide thoughts and feedback on how to grow your practice and help you break through the overwhelm and frustration.

Thank you so much for listening in today. Your commitment to learning and improving your business game matters – not just to your bottom line, but to the patients who are hoping to find someone just like you who can help them too.

Connect with Andrea:   Facebook | Instagram

P.S. Looking for the details on that free 30 Min Practice Strategy session mentioned in the episode? Here is the link to my calendar – just sign yourself up! 

• MAXIMize Your Clinic with Dr. Andrea Maxim – The Blueprint For Health & Wellness Pros To Start and Grow Your Practice.