In this episode, I teach you how you create content that’s going to attract ideal clients and make an easier purchasing decision for them. You’ll learn what not do when selling, why people don’t buy, and how to play the content marketing game by giving back to your community. Most importantly, you will learn how to create content that helps you stand out amongst all the noise in your industry. I deep dive into 3 main areas of focus:
1. Selling without selling
2. Solving a problem within a problem
3. Creating evergreen content formats
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