Bernard discusses the principles of authority and how respecting authority can help your business thrive!

Bernard encourages stylists to focus on and nurture their own business and to not be distracted by the success of others.

Bernard breaks down the customer journey into individual parts that can be examined and evaluated to make the overall experience better for your client and more profitable for you.

Bernard discusses the Success Triangle and its fundamental principles of price, service and quality. You may be shocked (and relieved!) to learn that you can't deliver on all three and maintain profitability.

Bernard discusses how important staying motivated can be to your success as a stylist. He offers a range of ideas from podcasts to hair shows that will excite and inspire you to reach the next level in your business. 

Walk-ins are a valuable asset to your salon and they should be trusted to those stylists that have proven themselves. Bernard explains why new stylists shouldn't be given your walk in clients and offers several tips on how they can build their business and establish themselves without them.

Bernard explains how sharing your hair techniques with clients can actually help your business by building trust, goodwill and improving your overall image.

In this podcast, Bernard will help you overcome the guilt, fear and pitfalls of raising your prices. Use his salon-tested tips on the how, when and why and give yourself the raise you deserve!

Bernard discusses the financial and organizational benefits of scheduling your customers' appointments for the entire year.

Bernard continues his discussion regarding client retention and pre-booking their next appointment is another essential tool to keeping your customers!