The ProfitLevers

In today's Show, I have M.Shannon Hernandez joining me. Today's show will have two main themes - 'Women and Wealth' and 'Joyful Marketing', and we'll be talking about how those two concepts correlate.

We'll be discussing how to feel like you 'deserve' the money that you want to earn and how to re-frame the conversation about wealth encompassing all of its various forms. In addition we'll be tackling the subject of why the route to 'wealth success' is rarely popular and how to change that. We'll also be diving into the concept of understanding your 'Content Personality' and how this can massively benefit you from a visibility standpoint when you understand what suits you best in a way that helps you to be consistent in your engagement with your audience.

We'll also be talking 'Profit First' and how the implementation of it into Shannon's business has helped her to remain in control of her money as the business has scaled.
In this episode;

How to feel like you ‘deserve’ the money you want to earn

How to reframe the conversation about wealth – and what is ‘wealth’, anyway?

Why the route to ‘wealth success’ is rarely popular, and how to change this.

How to embrace the concept of ‘Joyful Marketing’

Understanding your ‘Content Personality’ and why this is important for your visibility

About Shannon;

M. Shannon Hernandez is not your average entrepreneur. After a 15 year public teaching ca-reer, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business.

A sought after expert in the world of content marketing and strategy, Shannon is known global-ly as the creator of the Content Personality™ Wheel. She is a voice and role model for Thought Leaders around the world, teaching them how to market their innovative ideas in a way that honors who they are and what they believe.

In 2016 Shannon founded The Confident Expert Program, where she champions and rallies en-trepreneurs, teaching them how to market their businesses from a place of intuition, integrity, and JOY--and make a shit-ton of money in the process.

Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. When she is not speaking and teaching globally, you will find her practicing yoga, snuggling her cat, traveling the world, whipping up new recipes in her kitchen, and hang-ing with the love of her life.

Take Shannon’s Free Quiz!

Free: Content Personality Quiz: https://mshannonhernandez.com/quiz/

To Connect with Shannon;

www.mshannonhernandez.com

https://www.facebook.com/maryshannon.hernandez

Facebook Group: https://www.facebook.com/groups/ContentStrategyLab/

Instagram: @mshannonhernandez


Jason Withers is a profit growth strategist and profit mentor, he helps entrepreneurs and small business owners achieve and exceed their profit goals.


Business owners receive Jason’s powerful mix of CFO, consulting and coaching skills to support their efficient and profitable business growth, through one on one strategy sessions, group and online coaching.

To connect with Jason;

Visit his website at https://jasonawithers.com/

Special Day and Time!

In today's Show, I'm honoured to have best-selling author Mike Michalowicz joining me. Mike has written 'The Pumpkin Plan', 'Surge' and his most recent release 'Clockwork' was released in 2018. Today's Show however will be focused on the game-changing book for entrepreneurs and owner managed businesses - 'Profit First'.

We'll be discussing how Profit First reflects and takes advantage of our natural behaviours when it comes to how we navigate our business finances, the 4 core principles that underpin the Profit First method and why we have all been doing profit 'wrong' - and how to correct that! In addition, we'll be talking about how Profit First works for Start-Ups and early stage businesses, how we can ensure that our businesses become more profitable, how we can keep track of our money without a ton of complex financial reports (*sounds good to me*) and why paying more tax is a good thing!

In this episode;

Habit & Behaviour – the 4 core principles, the Primacy Effect, Parkinson’s Law, the ‘old’ versus ‘new’ accounting equation.

Why are entrepreneurs and business owners afraid to tell the truth about / face up to their financials? Is it a money mindset issue? A knowledge gap? / Fear of accountants and ‘numbers’ generally?

In the online arena, why does everyone just focus on sales, not profit?

Start-ups / sub $100k businesses – why this is the best time to adopt Profit First? How can we apply the Profit First methodology if we’re in the first year of our business?
Cloud accounting – has it helped or hindered entrepreneurs and business owners (…has it given them a ‘nuclear arsenal…?)

If the Profit First system is fundamentally so simple to understand, why is having a Certified PFP working alongside you necessary?

Is Profit First a system to improve profitability, manage cash or both?
About Mike;

Mike mi-KAL-o-wits is the author of Profit First, Surge, The Pumpkin Plan, and his newest release Clockwork. By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today he is running his third multi-million-dollar venture, Profit First Professionals. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs,and is here today to share the best of what he has learned.

Get Your Free Download mentioned in the show from Mike here;

https://s3.amazonaws.com/MikeMichalowicz/Surge/SurgeByMikeMichalowicz.pdf

To Connect with Mike;

https://www.facebook.com/MikeMichalowiczFanPage/

https://twitter.com/MikeMichalowicz

https://www.instagram.com/mikemichalowicz/


To connect with Jason;

Visit his website at https://jasonawithers.com/

In our next Show of 2019, our Special Guest, Mel Carr of Blue Bamboo Business Coaching, will be talking to us about Leadership - what makes a great leader, how leadership style can impact both the culture of a business and its profitability. We'll also be talking about how we can step up into our true power as a leader and overcome any limiting beliefs, allowing us to truly lead by example and with bravery. In addition, we'll be discussing how we can inspire those around us, approach change management with energy, decisiveness and positivity. Can't wait for another action packed show full of useful tips and guidance to help us improve our leadership skills.

In this episode;

•To think about and identify their own style and how this dictates and impacts their businesses and teams.

•How to step up into their true power and lead by example and with bravery.

•How to approach change management with energy, decisiveness and positivity.

•How to inspire other leaders and develop them within your business to increase bottom line productivity and profit.

About Mel;
Mel has been in the corporate world for 18 years, and ultimately in roles in which she has been bought in to turn a team around. She made the decision to step out of the corporate world and focus on helping other business smash challenges around leadership, teams, communications and culture.
Mel is an expert in leadership, and the impact of leadership within businesses, for CEO’s, senior management teams, entrepreneurs and business owners. She examines the powerful impact leadership has on success and culture within our businesses.
She works with businesses owners and entrepreneurs to explore ways to power up leadership of the teams to increase productivity, efficiency and drive profits up.
She has developed a signature programme that works through key challenges leaders of today face.


To Connect with Mel;

Free 30 minute breakthrough call: https://BookaBreakthroughCallwithMel.as.me/

Facebook: @bluebamboo.coaching

LinkedIn: https://www.linkedin.com/in/mel-carr-09717070/

Instagram: bluebamboozled
To connect with Jason;

Visit his website at https://jasonawithers.com/

Special Guest, Sara Christensen of Kickass Masterminds, will be talking about how we can ensure we find the right Mastermind group to help us take our businesses to the next level. Masterminds are 'sexy' right now, so it's a hot topic - Sara will be talking to us about different types of Mastermind groups, what makes them successful and what to watch out for before joining one. We'll be reviewing the motivation and objectives behind her own Live Event from January, and getting Sara's take on sales, profit and what it means to really step into the CEO role in your business. Can't wait for another action-packed show full of useful tips and guidance to make sure your business gets the return on investment it deserves and demands from a Mastermind.

In this episode;

•How to choose a Mastermind Group so that you get good return on that investment.

•Why it makes sense to partner with a Mastermind Company to run your Mastermind versus try-ing to do it on your own

About Sara;

Sara Christensen has started and run five businesses over the past 20+ years. Her largest business was doing $10 million in revenue per year and employed 75 people when she sold it. Sara is cur-rently obsessed with helping other business owners grow and scale their businesses through her latest venture Kickass Masterminds.

To Connect with Sara;

https://kickassmasterminds.com/

Facebook: https://www.facebook.com/kickassmasterminds/

Instagram: https://www.instagram.com/kickassmasterminds/

YouTube: https://www.youtube.com/channel/UCIiLRfLhR0kStP_P1d9dJpQ?view_as=subscriber
About Sara;

Sara Christensen has started and run five businesses over the past 20+ years. Her largest business was doing $10 million in revenue per year and employed 75 people when she sold it. Sara is cur-rently obsessed with helping other business owners grow and scale their businesses through her latest venture Kickass Masterminds.

To Connect with Sara;

https://kickassmasterminds.com/

Facebook: https://www.facebook.com/kickassmasterminds/

Instagram: https://www.instagram.com/kickassmasterminds/

YouTube: https://www.youtube.com/channel/UCIiLRfLhR0kStP_P1d9dJpQ?view_as=subscriber

To connect with Jason;

Visit his website at https://jasonawithers.com/

Look for an exciting announcement coming soon that will make it even easier and more fun to listen and not miss an episode of The “Profit Levers!”

In our fourth Show of 2019, our Special Guest, Kevin Huhn, will be talking to us about how we can make media relationships matter and leverage them to increase our reach and impact. Kevin will also be talking about how:

•We can build our personal brand with the media and the importance of storytelling.

•How to stand out when pitching to the media and making sure that your email gets opened!

•Tips on how the media think about content curation and how to capitalise on your media coverage.


All sounds like an action-packed show full of useful tips and guidance to make sure your business is seen and heard by more people in 2019.

About Kevin;

Kevin Huhn is an award-winning business growth strategist and Founder of Be Your Best Today, a full service PR & communications firm. Since the age of 5 Kevin pursued his dream of making it in professional hockey. Nearly 40 years later, he became Director of Business Development with the Central Hockey League, was a Board Member to the NHL's Diversity program and Strategic Con-sultant to the SPHL. He had his on TV & radio show in Canada and the US. Today he hosts his own podcast show and writes a monthly column in the Canadian Business Journal.
He is known as a media guru… and teaches his clients to make media matter in their business.




To Connect with Kevin;

http://kevinhuhn.com

Facebook: kevinhuhnfan

To connect with Jason;

Visit his website at https://jasonawithers.com/

In this third Show of 2019, Special Guest, Tanya Lochner, joins Jason to talk about how we can protect our profit and create a valuable legacy from our business. In addition, Jason and Tanya talk about the different things we need to have in place across different business structures, such as solopreneur, partnerships and family businesses. They also be diving into the essential mindset requirements for successful entrepreneurship, and the 3 phases of business we need to be thinking about as we build our business legacy...all sounds like an action-packed show full of useful tips and guidance to make sure your business is properly structured and protected in 2019!

In this second episode of 2019, The Profit Levers’ Jason Withers outlines and discusses The Top 5 Profit Mistakes Business Owners and Entrepreneurs made in 2018. Plus, what is a “Certified Profit First Professional” and the top 10 Mistakes people make when they try and implement the 'Profit First' system on their own, without the help of a “Certified Profit First Professional.”

To connect with Jason;

Visit his website at https://jasonawithers.com/

Happy New Year! The promise and excitement of a new year is here, and we all have big goals. But how do we hold ourselves accountable to assure our goals are achieved?

In the first Show of 2019, our Special Guest, Sarah Shakespeare, joins Jason and returns to The Profit Levers Radio Show to talk to us about how we can hold ourselves accountable for the goals that we have set ourselves for 2019.

Sarah joined Jason in October to take us through her 12-step plan for setting goals, so this seemed like the perfect show to kick off the year with!

In this Episode discover;

•Does the size of your business make any difference to meeting your targets?

•How new startup businesses can approach the planning and accountability aspects of learning to run their business online this year?

•How to 'course correct' when and if things start going awry during the year and how to focus on your productivity - including how to use the new 'screen time' report for iPhone users as a measure of self-accountability this year.


This episode is action packed show full of useful tips and guidance to make sure 2019 gets off to great start!

Don’t miss it and achieve your goals in 2019!

About Sarah

Sarah has been in the Health and fitness industry for over 25 years and loves it! She was raised in England by parents who taught her to have a positive attitude about everything. She has carried this with her throughout her life and help people to change their mindset so that they can live a healthier, happier life. She is married with 3 daughters and lives in Beautiful British Columbia. She has Co-authored 4 international Best sellers in which she tells the most important stories of her life. She has won fitness competitions and has run marathons and ultra-marathons. She lives her life with the 100-year plan in mind!

To connect with Sarah;
Visit her Create a Life Your Love Radio Show Page;

https://www.spreaker.com/show/2669526

To connect with Jason;

Visit his website at https://jasonawithers.com/

If you think you don’t need systems in your business to be profitable and have some time to do the important stuff, think again.

Online Systems Expert, Alison Beierlein joins Jason to 'How To Create, Use and Leverage Your Business Systems to Increase your Profitability'. They talk all about Alsion's three-pronged approach to improving profitability with the help of systems, from building the foundations through to scaling and leveraging those systems. Plus, how to outperform your competition, leverage habits to achieve more with less effort, and of course the tools you need to achieve incredible results on a small budget. Definitely an essential show for all overworked and overwhelmed entrepreneurs to listen in to!



About Alison;

Alison is the founder of Moving Mountains Consulting Ltd. Her boutique agency caters to visionary entrepreneurs to deliver the ultimate in high-level business growth strategy and done-for-you services.

She is a multi-certified professional, who brings her 15+ years of international small-business management experience to the table to help her clients transform their businesses into thriving, high-performing, profitable and enjoyable ventures.

video link - http://bit.ly/leveragesystemsvideo

To Connect with Alison, visit;

http://www.alisonbeierlein.com

http://www.facebook.com/alisonbeierleinbiz

To connect with Jason, visit his show page at;

https://www.spreaker.com/show/the-profitlevers

Special guest, Lisa Carpenter will be talking about 'How To Stop Pushing Your Way To Success' - and why it's great to love what you do, but love yourself more! We'll be talking about Lisa's Full Frontal Living concept, type A personalities and how we show up for ourselves. In addition, we'll be discussing why your physical and emotional wellness matter if you want to achieve more and how to recognize the signs and symptoms of burnout and fatigue.

To connect with Lisa, go to;

https://lisacarpenter.lpages.co/profit-levers/