CPAs, accounting professionals, and tax practitioners across the country have been BURNED by PPC and Google Ads. Many of them are completely convinced that pay-per-click marketing simply can't or won't drive a return on investment (ROI).     NOW, before you say, “PPC Does Not Work,” I want to encourage you to invest an hour of your time learning about the latest changes in Google Ads and paid search. Discover how PPC can actually be the key to almost unlimited scalability in terms of lead flow for your CPA and tax practice.     Even if you have invested thousands of dollars in PPC in the past and have gotten no return, we can assure you with the right strategy and setup (which we will be showing you on the podcast), you can get a great 3-7x ROI via paid search.  

• Recognize how the Google Ads engine works. You have to understand how the AdWords auction process works if you intend to succeed with paid search—quality and relevance are the answer
• Determine the secrets to maximizing quality score to drive lower cost per click and ultimately lower cost per lead
• Give examples that you can swipe and deploy. We will share our proven winners as it relates to keywords, ad groups, text ads, and landing pages
• Define KPIs and how to track them. You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead

  Go here for your free online analysis: www.taxproleads.com

The digital marketing game has changed, and for CPAs and accounting firms, the stakes are higher than ever. So, how do you cut through all the noise, grab the attention of your best prospects, and actually start winning online? In this hands-on demo, our presenters will dive into the seven core areas of digital marketing that give firms a real-world advantage. You’ll see exactly how to make your Google Business Profile work overtime, build a website that turns visitors into clients, and set up a follow-up system that keeps prospects engaged. By the end of this session, you’ll have a clear roadmap to boost your online presence, attract high-quality leads, and build client relationships that last! Don’t miss this chance to learn the proven strategies that will keep your firm thriving.  

• Identify how to turn your Google Business Profile into a lead magnet that attracts clients in your area and leaves competitors scrambling to keep up
• Evaluate the secret sauce for a website that doesn’t just look good but turns visitors into eager clients by tackling their biggest tax and accounting pain points
• Recognize how to make email marketing your hidden superpower with simple, personal touches that keep clients coming back (and re-engage them when things get busy)
• Evaluate how to put your social media on autopilot and still show up consistently in your clients’ feeds, so your firm stays top-of-mind without the daily grind
• Identify how to use smart ad strategies and automated follow-ups to fill your calendar with prospects ready to act—without the endless chase for leads

  Go here for your free online analysis: www.taxproleads.com

Ever wonder what sets the fastest-growing tax pros apart from the rest?

 

In this episode of the ProMarketer Podcast, our CEO Christian Jones chats with Insightful Accountant’s Gary DeHart to unpack exactly that. They dive into the strategies and mindset shifts that the best accounting firms are using to grow — from positioning to pricing to building lasting client relationships. 

 

Listen in for real insight into:

 

• What the best accounting firms are doing that others AREN’T

 

• How to build confidence in your value — even if you're not a CPA

 

• Why you’re probably undercharging your clients

 

Gary DeHart is the Publisher of Insightful Accountant — a go-to resource for tax and accounting pros who want to stay sharp, grow their firms, and stay ahead of the tech curve. With decades in industry media, Gary knows what firms need to thrive. His BeInsightful membership takes it further — offering real-world, “how-to” training to help ProAdvisors run the best accounting firms in a changing industry.

 

The IRS is shrinking. Are you ready to step up?

 

With fewer people at the IRS answering phones, solving problems, and explaining issues, who’s left to help taxpayers? You are. The IRS layoffs are a HUGE opportunity for your tax business – if you position your firm correctly. 

 

TaxProMarketer CEO Christian Jones joins Andy Frye, founder of Pronto Tax School, to break down what the recent IRS changes mean for your tax firm. In this episode of The ProMarketer Podcast, you’ll learn…

 

• How the IRS layoffs will increase demand for your practice

 

• How to position your firm as an advocate when the IRS can’t (or won’t) help

 

• What automation means for audits, collections, and client representation

 

• How to future-proof your services as the IRS shifts to AI and digital tools

 

Andy is a third-generation tax business entrepreneur who has personally prepared over 10,000 tax returns. He regularly interacts with and trains 20,000+ tax pros and happens to be the Founder & CEO of Pronto Tax School, Inc. Since 2011, their training system has provided 100,000+ courses teaching tax pros to easily find the tax changes that are most relevant to particular client groups, in order to optimize their service and benefit their clients.

 

If you want to lead your firm with confidence amidst the current challenges in the tax industry, you’ll want to check this out: https://prontotaxschool.com/

 

Andy’s team has a new tax update course, which will be released on July 1 this year you’ll want to check out.

Navigating today’s social media landscape for your tax and accounting business isn’t easy. But with the right approach, you can use social media to build your brand AND build authentic connections with your clients. Because better social media marketing doesn’t (necessarily) mean you have to dance on TikTok.

 

It just means you have to find the simple strategies that work and use them consistently. 

 

Vice President of Marketing, Jodi Schipper, and Director of Marketing, Jennifer Sarver, discuss how to create an effective social media presence for your business. 

Getting clients is hard enough – but getting them to stick around is even harder. And if you don’t know how to convert your leads into clients, you won’t see the growth you want for your accounting business. You need proven strategies (combined with the right tools and skills) to guide prospects all the way from discovery to closing. 

 

TaxProMarketer CEO Christian Jones and Sales Manager Noah Jenks let you in on those proven lead conversion strategies in this ProMarketer Podcast. Listen in to discover what makes a results-driving conversion process, and how YOU can start securing more clients for your firm. 

Yes, the IRS makes your job hard. But knowing the ins and outs of IRS processes can actually make your firm more profitable AND sustainable. Business owners and taxpayers need help with tax representation. If you don’t know how to resolve their case, you’re leaving money on the table. Because what you’re really resolving is STRESS – and your clients are willing to pay big for that. 

 

In this episode, Dan Henn of Tax Resolution Academy joins ProMarketer Podcast host Christian Jones to talk about why tax representation services are key to growing your firm (without being chained to a desk). 

 

Dan Henn teaches tax firm owners how to confidently take on IRS Exam and IRS Collection cases, with over three decades of expertise as an entrepreneur, tax education speaker, and author. His Fast Start Bootcamp offers 16 hours of CPE with the tools and resources you need to make tax resolution a powerful revenue generator for your firm.

 

Resources

 

https://taxresolutionacademy.com/

 

Fast Start Bootcamp: https://www.faststartbootcamp.com/fsbc-2025

You don’t just want more clients this tax season – you want better clients. And to find them, you need a targeted approach that goes beyond your basic digital marketing. You need an optimized digital ad campaign. An ad campaign on Facebook or Google, coupled with a strong marketing system, drives more of the right kind of leads to your sales pipeline (and fast).

 

Or maybe, you’re looking to expand your market reach. Digital ads are key here too – they can show that market that YOU can give them the tax help they need. But to avoid wasting your money, you’ll need to know how NOT to run an ad campaign. In this new ProMarketer podcast, TaxProMarketer CEO Christian Jones and Ads Manager Vlad Antonoski show the power of digital advertising for your firm, and how to avoid the mistakes that could cost you.

As an accountant, do you feel stuck trying to grow your firm? Making more money requires taking on more clients or working more hours – which you likely don’t have capacity to do. The solution to getting your firm unstuck? Start offering CFO services. They need a business advisor they can trust. Be that for them. Because people are willing to pay more if you can help them have a better future. Adam Lean (Founder of the CFO Project) shares with host Christian Jones (TaxProMarketer CEO) how offering CFO services will make your accounting firm stand out from the pack.

 

Former accountant, now entrepreneur, Adam is the founder of his own CFO Advisory Firm. His experiences there mean he knows that business owners make decisions based on gut feeling. That’s why he shows them how to read between the lines of their financial reports — so they can make informed decisions that keep them in the black and move the profit needle higher. He now runs a mentorship program called the CFO Project, to show accountants how to grow their practices with business advisory services.

 

Resources

https://thecfoproject.com/192000-training

https://thecfoproject.com

 

The modern workforce is changing RAPIDLY, and it’s taking the tax and accounting industry by storm.

 

Accountants like Blake Oliver have their eyes on the future of the industry, and bring an innovative flare to traditional practices. Blake is the CEO of Earmark, a revolutionary platform that offers NASBA-approved CPE for listening to your favorite accounting and tax podcasts. He’s cracked the code for modernizing accounting practices, specifically when it comes to hot topics like work-life balance and strategic use of technology.

 

And he’s here to share his secrets.

 

In this conversation with Christian Jones of TaxProMarketer, Blake draws a roadmap for innovating the tax and accounting industry, covering everything from his journey with Earmark’s CPE offerings to some of the broader trends and challenges faced by the accounting profession today. 

 

Their conversation is packed with actionable tips and insights for all accounting professionals, from those just starting out to seasoned firm owners. Things like…

 

• How to build a sustainable practice that doesn't rely on you working long hours.

 

• Strategies for transitioning clients to more profitable service packages.

 

• The benefits of leveraging technology like offshore talent and AI to streamline operations.

 

• Why the future of accounting lies in a client-centered approach with a focus on quality and value.

 

If you want the secrets to building a thriving accounting practice while achieving a healthy work-life balance, listen to this.