The day has come and gone and we now know that Victor Wembenyama will most likely be drafted by the San Antonio Spurs, and then the journey starts. 

What I have been thinking a lot as of late, is the media’s role in myth building, in creating a narrative to feed the 24 Hour Sports News cycle with soundbyte after soundbyte, and different nuanced takes on the same topic, so Stephen A Smith can talk about Lebron James four hundred times throughout the course of one week of shows.

There is no one better at myth building than ESPN personality Brian Windhurst. 

A former beat writer for the Cleveland Caviliers, it appeared for many years that Brian Windhurst was the Lebron whisperer, breaking stories out of Cleveland, as Lebron James became a mega superstar. Windhurst a very talented journalist and savvy operator for lack of a better term rode the coattails of Lebron into an NBA Insider and media superstar, where his knowledge and expertise is pursued across the league, and defintely on ESPN.

This past week in following the Wemby news, I wasn’t surprised to see a very long think piece written by Windhurst on Wemby, the byline was from Paris France, where Windhurst had traveled to for 24 hours to get a byte from Wemby after the draft lottery.

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