Martin Guerrieria, global director of Kantar’s annual BrandZ research into the world’s top 100 most valuable brands, talks to PRovoke Media’s EMEA editor Maja Pawinska Sims about the findings of the latest study, including the impact of the pandemic, the biggest brand success stories, and key takeaways for PR and communications professionals. 

The PRovoke Media podcast turns its attention to the 2021 Creativity in PR study, examining how the PR industry has risen to the unique creative challenges posed by the Covid-19 era. The discussion features Creativity in PR co-author Claire Bridges from Now Go Create and Lesley Backus from FleishmanHillard, who talk to Arun Sudhaman about how creativity has changed during the past 18 months, and why authenticity has emerged as the key driver of great PR work. 

In his book The Money Hackers, Dan Simon – the CEO of financial communications specialist Vested – delves deep into fintech, from the start of the industry, and who fuelled it, to the far-reaching ways the technology impacts us every day — and will continue to well into the future. In this Provoke Media Podcast, Simon shares his findings with Diana Marszalek, including what they mean for stakeholders and how communicators are managing the fintech sector.

In this episode of the PRovoke Media podcast, Aarti Shah talks to Margot Edelman, GM of Edelman's Bay Area hub, about growing up in the PR's most famous family and why that has been a double-edged sword. She also reflects on how Edelman's tech practice has evolved to become one of its mightiest business drivers — and the new approach she takes to growing and expanding the company's presence in Silicon Valley.

This episode features Karen Kahn, head of corporate affairs & chief communications officer at HP, and Maureen Lippe, founder & chair, of Lippe Taylor. The candid conversation, moderated by PRovoke's executive editor Aarti Shah, covers how the CCO role of the future must evolve so that communications is making corporate policy — not simply communicating it, the impact purpose is having on recruitment during a severe talent crunch, the role clients must take in holding agencies accountable around diversity, and more. 

In this episode of the PRovoke Media podcast, Aarti Shah talks to Dylan Tweney and Kathleen Gratehouse about ways the PR industry has evolved how it brings journalists into the business. Tweney, formerly of VentureBeat and Wired, joined Highwire this year as the agency's first editor-in-chief. In this conversation, the group shares their experiences and observations —  and provide lessons for the PR industry as it continues to expand its hiring pool to journalists. 

The PR industry — in particular the agency side of the business — has long faced issues related to ageism. And as many aspects of diversity & inclusion have come to the forefront in the past few years, ageism continues to be relatively taboo and unaddressed. PRovoke Media's latest data shows that in North America only 57%  of PR agency employees believe the industry provides opportunities for those 50+. To discuss this, we bring H&S founder/CEO Elizabeth Harrison onto the show to talk about this with Aarti Shah.

This episode kicks-off a series with Allison+Partners, License to Accelerate: Perspectives on the Future of Health. With May being Mental Health Awareness, in this episode we discuss how the global pandemic has impacted both awareness and action around mental health. The conversation, hosted by PRovoke executive editor Aarti Shah, features Stephanie Rogers, SVP of communications and marketing from the American Foundation for Suicide Prevention and Michelle Webb, managing director of health at Allison+Partners. They explore the question: while we're seeing signs that the stigma around mental health is eroding somewhat, how can we build on this momentum to ensure that we are guaranteeing #mentalhealth4all?

In this episode, we invite back to the show Sabrina Lynch, SVP at Taylor, to reflect on how the past year has impacted PR professionals of color. The show explores the long-term mental health impact rooted in the trauma of 2020 — in addition to how the workforce of the future has transformed their expectations around work and wellness and what this means for the PR industry emerging from the pandemic.