Ketchum CEO Barri Rafferty joins us in Davos to discuss the mood at this year's World Economic Forum, how the event has changed over the years, how she survives such an intense week, and why more PR people should attend. 

To mark the 200th Echo Chamber podcast (and the 20th anniversary of the Holmes Report) Arun Sudhaman and Paul Holmes talk about the remarkable professional legacy and personal impact of Burson-Marsteller founder Harold Burson – coincidentally, the first ever interviewee on the Echo Chamber – who died last week, aged 98.

Jenny Scott is one of the founding partners of Apella Advisors, the strategic communications consultancy launched in London in April this year. Scott, who was executive director of communications at the Bank of England and a previous BBC Politics Show presenter, joins Maja Pawinska Sims in the Echo Chamber to talk about the agency's first report on how brands can prepare for the impact of "the swing of the corporate pendulum" towards purpose after years of focus on short-term maximisation of profits. 

Jennifer Risi recently launched her own communications agency after nearly a decade at Ogilvy. The agency, called the Sway Effect, speaks to the impact Risi hopes to have on the industry. In particular, she is looking to make a difference around the way agencies collaborate. She and industry veteran Bonin Bough join the Echo Chamber to talk about the Sway Effect and how they are thinking about working together in new ways. 

Egami Group founder/CEO Teneshia Jackson Warner is the first African-American woman to pick up a Cannes Lions Grand Prix. At PRovoke19's Entrepreneurs' Forum, she was interviewed onstage about how the industry needs to rethink its approach toward multicultural marketing.  

Producer Tony Hollingsworth has worked with companies, governments and charitable foundations on campaigns that sit at the intersection of comms, media and popular culture, including Nelson Mandela’s 70th Birthday Tribute and The Wall — Live in Berlin. Hollingsworth joins Diana Marszalek in the Echo Chamber to discuss the intricacies and challenges of orchestrating his latest project, the Global Listen Campaign For Vulnerable & Disadvantaged Children, which aims to reach 500 million people in 60 countries and raise $1 billion.

In a discussion on diversity, Dr. Michael Lomax, the president of the United Negro College Fund, said people of color still faced enormous obstacles to inclusion. This session, recorded at PRovoke19, is brought to you in partnership with W2O Group. 

Enero Group non-executive director David Brain joins the Echo Chamber to examine Prince Andrew's car-crash of an interview on BBC Newsnight. In conversation with Arun Sudhaman, Brain discusses the PR challenges faced by the Royal Family and why Prince Andrew must learn the basics of crisis management. 

Maxim Behar, the CEO of M3 Communications in Bulgaria, joins Maja Pawinska Sims in the Echo Chamber on the publication of his new book, The Global PR Revolution. The ICCO past president talks about how PR has changed not only during his 25-year career, but more dramatically over the past couple of years, as social media has become a dominant force in the media and communications industries.

TK Kanchana is board member and head of the Organisation of Pharmaceutical Producers of India (OPPI), representing India's pharma industry at a time of considerable change across the country. Kanchana joins the Echo Chamber to discuss how she has overhauled OPPI's approach to communications, and how this has helped the pharma body build a more successful engagement platform.