Welcome to the Inner Edison Podcast, where today's episode, features an enlightening conversation with renowned pricing expert Per "The Price Whisperer" Sjofors. In this episode, we delve into the art and science of setting the right prices through research and understanding customer behaviors – both buyers and non-buyers. Sjofors, who brings an impressive background from engineering to CEO roles, shares insider stories of his journey to becoming a pricing legend in the business world and how a nickname from a network group member stuck.

Get ready to explore the dangers of price wars, glean insights from a company in LA that saw a surprising volume increase after quadrupling their prices, and learn how pricing strategies can redefine your product's perceived value and customer satisfaction. From the luxury lifestyle industry and moves away from commoditization to Sjofors' fascinating book "The Price Whisperer," this conversation is packed with valuable tidbits for both your business and personal life.

Further, Ed and Per discuss the common pitfalls in retail perceptions like the large container sizes at Costco, the relevance of loss leaders, and the complexities of B2B pricing consulting. We'll navigate through real-world examples, entrepreneurial spirit, and the hard truth about the trials of business and self-security.

Tune in to this episode of the Inner Edison Podcast to uncover the secrets behind successful pricing strategies, the importance of perceived value, and the critical lesson that every aspect of your business influences your pricing. Whether you're a small business owner, a new entrepreneur, or just curious about the world of pricing, join us for a conversation that promises to shift your thinking and perhaps your pricing strategies, too!

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