• Around 70% of readers discover new books through social media

• 45% of book sales are influenced by online reviews

• Email subscribers convert into paying readers more frequently than social media followers

• Over 80% of readers prefer purchasing through online retailers

These numbers show that writing a great book is only part of the journey. Readers connect with stories through emotion, trust, and relevance, often before they even open the first page.

In this episode of Psychology Talks, I am honored to be joined by Jeff Kerr, author of The Adam Cash Mystery Series. Jeff shares his experience navigating the world of book marketing and how understanding the psychology of readers has helped him reach the right audience.

We discussed:

• How readers make buying decisions

• Why clarity often matters more than volume

• How authors can share their work without feeling performative or sales driven

Marketing, when done well, isn’t about pressure.

It’s about alignment between the author, the message, and the reader.

https://www.jeffreykerrauthor.com/

https://www.facebook.com/jkerr50

https://www.instagram.com/jkerr50/

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