Eric Eastman joins Gary and Bobby for a rowdy round of psychology and beer. Find out why you're just like Pavlov's dogs, why beer tastes different depending on what bar you're in, and much more.

Listen to MysterE's Mysteries in your favorite podcast player: https://lnns.co/pd75mUR1IS-

PATREON

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FACEBOOK GROUP

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EMAIL

Got a question? Email us at [email protected]

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TIMELINE

00:00 Introducing MysterE's Mysteries: Eric Eastman!

01:07 Psychology of Beer: Mere Exposure Effect

03:28 Regional Beer Preferences and Familiarity

06:36 Explorers vs. Traditionalists in Beer Choices

07:43 Generational Differences in Beer Consumption

09:33 The Influence of Social Circles on Beer Choices

10:23 The Role of Bartenders in Shaping Beer Experiences

11:03 Psychological Phenomena and Beer Perception

11:43 The Bachelor Effect: Emotional Ties to Beer

15:25 Associative Learning and Beer Enjoyment

18:33 The Science Behind Beer and Food Consumption

19:52 Designing the Perfect Beer Experience

21:12 Conclusion and Next Steps

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CREDITS

Hosts:

Bobby Fleshman

Allison Fleshman

Joel Hermansen

Gary Ardnt

Music by Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co