To many brewers, P&L statement bring fear. But to Chris? Those numbers make his world go round. Chris Farmand started Small Batch Standard, a brewery consultant and accounting firm back in 2010. Since then, they've helped craft brewers all over find the leaky tap in their business. McFleshman's recently brought on SBS and it's been a learning experience for everyone!

Listen to this episode where we cram into the business office cause an Irish jam session has filled the tap room below!

Visit Small Batch Standard: https://sbstandard.com/

Listen to The True Craft Podcast: https://sbstandard.com/podcast/

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

CHAPTERS

00:00 Welcome to Respecting the Beer!

01:12 Chris Farmand of Small Batch Standard

01:54 Packed Taproom Mystery

02:59 Small Batch Standard Origin

06:32 Emy Finds The Fit

09:09 Profit Hat Philosophy

12:57 Blue Ocean Beer Strategy

17:23 Onboarding Wins So Far

19:44 Following The Dollar

23:31 Keg Profit Reality Check

24:29 Holding the Line on Pricing

25:55 Margins Versus Mission

29:17 Hard Decisions for 2026

33:15 Execution and Focus Framework

35:08 Two Week Task Triage

36:12 True Craft Podcast Breakdown

41:29 Embrace Change Know Numbers

42:26 Brewery Data Tools and Models

47:27 Support us on Patreon!

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Part two of our conversation with the Yuengling sisters! They share more family stories like their least favorite jobs at the brewery and their plans for the 200 year anniversary celebration.

Visit Pottsville, PA for a free tour! https://www.yuengling.com/

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

CHAPTERS

00:00 Welcome to Respecting the Beer!

00:29 Family Business War Stories

02:40 Family Work Ethic

04:15 Heritage Beers Origins

05:23 Old Labels New Batches

06:49 Wisconsin Launch Buzz

08:40 Expansion Plans Quality Control

11:06 Doing Every Job

13:22 Planning 200th Anniversary

14:46 Favorite Beers Lineup

17:34 Brewing Industry Icons

21:09 Support us on Patreon!

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

America's oldest brewery expanded into Wisconsin this spring! We talk with two of the daughters that keep the brewery running, Jennifer and Wendy, and how they are carrying on their family legacy.

Visit Pottsville, PA for a free tour! https://www.yuengling.com/

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

CHAPTERS

00:00 Welcome to Respecting the Beer!

01:17 Yuengling Sisters Intro

01:39 Jennifer Operations Role

03:39 Wendy Marketing Path

06:21 Succession and Exposure

08:02 Innovation vs Tradition

09:54 Westward Expansion Plan

14:31 Culture Across Breweries

16:46 Women Leading Brewing

18:09 Supply Chain Stories

20:41 Staying Independent

21:49 Prohibition Survival

22:40 Why Come Back Home

26:49 Support us on Patreon!

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Decker hops back on mic to taste a new, unnamed Italian pilsner from Bobby. They discuss what makes pilsners unforgiving and visually driven, including how the first unfiltered keg pull can be hazy from yeast. This beer is a collaboration with Stefano Viglietti who owns Slo Food Market, Il Ritrovo, and Field to Fork. It's officially been named Pil Ritrovo!

Visit Sheboygan and check it out!

https://www.ilritrovopizza.com/

https://www.slofoodmarket.com/

https://www.fieldtoforkcafe.com/

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

CHAPTERS

00:00 Welcome to Respecting the Beer!

02:10 Lukr Faucets and Pilsner Pride

04:24 First Tasting Notes

05:25 Hops Breakdown Saaz to Saphir

08:41 Italian Pilsner Origin Story

10:20 IBUs ABV and Decoction Tease

15:40 Decoction Surprise Results

16:33 Why Decoction Clears Beer

17:28 Color Control Without Fire

18:45 Old School Brewing Logic

19:28 Better Foam From Decoction

20:36 Naming Beers Is Hard

23:03 Community Collabs And Causes

23:42 Italian Pilsner Origin Story

26:25 Dry Hopping A Pilsner

27:41 Taproom Timing And Festivals

29:14 Support us on Patreon!

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Gary and Bobby interview London-based photographer Horst Friedrichs! While known for his portrait photographer (including Steven Hawkin!), Horst has spent several years photographing the pubs of London. Listen to some of his stories and the process of capturing iconic British watering holes.

Pick up Local Legends: The Hidden Pubs of England: https://www.amazon.com/Local-Legends-Hidden-Pubs-London/dp/3791389734

Follow Horst on Instagram: https://www.instagram.com/horstfriedrichs/?hl=en

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

CHAPTERS

00:00 Welcome to Respecting the Beer!

00:38 Meet Horst Friedrichs

01:30 Beer Gardens Vs Pubs

02:55 Books And Pub Types

05:49 Pub Atmosphere Rules

07:50 Finding Great Pubs

09:56 Shooting Pubs Process

11:14 People Behind The Bar

13:54 Hidden Backstreet Boozers

15:47 Pubs As Community Hubs

18:55 Music And Subcultures

21:04 Are Pubs Dying?z

22:50 Top Pub Picks Tease

23:15 East End Time Capsule Pub

24:43 Soho French House Vibes

25:24 Kingston Local Favorite

26:04 Next Books Watchmakers Fans

27:58 Access Secrets And Sam Smith

30:25 Respect Behind The Bar

36:55 Where To Find Horst

37:27 Support us on Patreon!

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Part 2 of our conversation with Randy Mosher! Randy discusses the differences between tasting wine and beer and how you can develop your on palette to be a better taster.

Pre-order your copy of "Your Tasting Brain" by Randy Mosher: https://press.uchicago.edu/ucp/books/book/chicago/Y/bo264674950.html

Randy's Website: https://randymosher.com/

Randy's Instagram: https://www.instagram.com/chemosensationalist/

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

CHAPTERS

00:00 Welcome to Respecting the Beer!

00:29 Freshness and Beer Ratings

03:05 Brand Bias in Tasting

04:06 Training Your Palate

04:46 Building Flavor Vocabulary

06:05 Judging and Calibration

08:45 Subjective Smell Reality

11:05 Layering Flavors Like Perfume

13:05 Tinctures and Precise Dosing

15:10 Tradition Versus Creativity

17:13 Terpenes and NA Challenges

19:27 Forbidden Root Botanical Brewing

21:51 Death Row Beer Flight

27:00 Your Tasting Brain - Out May 15!

28:35 Support us on Patreon!

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Do you taste beer? Or do you taste beer? Chicago-based beer author Randy Mosher stops in to break down the science of taste. A foremost authority on beer tasting, Randy's new book takes your tastebuds to task!

Pre-order your copy of "Your Tasting Brain" by Randy Mosher: https://press.uchicago.edu/ucp/books/book/chicago/Y/bo264674950.html

Randy's Website: https://randymosher.com/

Randy's Instagram: https://www.instagram.com/chemosensationalist/

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

CHAPTERS

00:00 Welcome to Respecting the Beer!

01:04 Meet Randy Mosher

01:30 Why Write Your Tasting Brain

03:32 Deep Dive Into Sensory Science

06:53 Siebel Institute Changes

09:58 Ray Daniels and Beer Education

12:14 Smell Loss and Retraining

19:05 Inner Taster and Memory

21:49 Flavor Lab and Synergy

26:17 Wine vs Beer Tasting Myth

31:40 Freshness and Beer Ratings

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Gary and Bobby discuss Snail Ale, a West Coast–style Rye IPA made with Wisconsin rye! Created with Sheboygan restaurateur Stefano Viti, Snail Ale is a lower-alcohol alternative to everyones favorite 547.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

CHAPTERS

00:00 Welcome to Respecting the Beer!

00:58 Rye IPA Origin Story

03:33 What Is Rye Anyway

06:09 Why Husks Matter

09:37 Brewing Raw Rye

12:36 Taste Test Hop Choices

14:57 Water Chemistry Color Dial

16:36 Naming a New Rye Ale

21:18 Custom Beer Requests

21:32 Credit Union Collab Liquid Asset

22:46 Haitian Lager Concept

24:55 Amber and Fossil Gimmick

27:25 Indiana Jones Beer Release

28:03 Snail Ale Availability Label Art

29:17 AI and Beer Creativity

31:17 Support us on Patreon!

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Backdropped by a Irish jam session, Cari Guerin joins Bobby and Gary for her story! From growing up in small town Wisconsin to becoming a certified cicerone, Cari just loves a good beer.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

CHAPTERS

00:00 Welcome to Respecting the Beer!

00:54 Cari Guerin Beer Origins

03:33 Wisconsin Drinking Laws

06:10 Craft Beer Education

09:48 Cask And Sour Culture

12:21 Breaking Into The Industry

13:24 Stalking To Get Hired

15:08 Bar Staff Are Everything

16:04 Cicerone Levels Explained

18:51 Why Get Certified

19:35 Beer vs Wine Complexity

21:24 Consistency and Big Brewers

23:46 Favorites at McFleshman’s

26:02 200 Breweries and Top Picks

27:55 Costa Rica Jungle Brewery

29:06 Desert Island Beer Pick

30:24 Building the Perfect Flight

34:00 Support us on Patreon!

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Joel Geier, author of Flights Across America: A Beer Lovers Journey, shares the origins of his love for beer, why he visited 1500 breweries, and his beer flight to end all beer flights.

Buy Flights Across America: A Beer Lovers Journey: https://www.amazon.com/Flights-Across-America-Brewery-Journey/dp/B0DN3RH9KJ

Follow Joel on Instagram: https://www.instagram.com/brewery_travels/

Follow Badger Beer Report: https://www.badgerbeerreport.com/

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

1. Uncut episodes with bonus content
2. Access to exclusive beers
3. Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at [email protected]

--

CHAPTERS

00:00 Welcome to Respecting the Beer!

01:24 Beer Journey Origins

03:12 Traveling for Breweries

04:27 Why Flights Matter

05:23 Flights vs Europe

09:09 Creative Flight Boards

10:41 Picking the Perfect Flight

14:46 Notes Cask and Czech Pours

19:05 Flights of Flights Stories

20:46 Ultimate Uber Flight Picks

28:58 Weirdest Beer Ever

32:08 Flights Versus Full Pours

35:03 Flights Across America: a Brewery Lovers's Journey by Joel Geier

36:17 Support us on Patreon!

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co