This is episode 3 of the Cults series. The whole point of this series is to demystify cults.

Cults and their leaders rely on human psychology and excellent marketing skills to manipulate their members and lure new people to join them. These psychological concepts are the topic of discussion in this episode.

Which of these concepts are the leaders of your group/community/organization/religion, etc, using?

Psychological concepts cult leaders use to manipulate their followers:

1. Cognitive dissonance

2. Confirmation bias

3. Social proof

4. Authority bias

5. Us vs them

6. Sunk cost fallacy

7. Affirming the consequent fallacy

8. Groupthink

9. Gaslighting and scapegoating

10. Operant conditioning

11. Neurolinguistic Programming (NLP)

Share this episode with a friend and let me know what questions you have about this topic.

Enjoy and share widely!

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About:

Jennifer Kyalo, is a KCPA registered Counseling Psychologist and Author. She is the founder of Safe Space Arena & co-founder at Infinity Wellness Consultants.

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1. Dear Beginner Therapist: A Handbook for Mental Health Professionals. Email us: ⁠[email protected]⁠ to purchase a copy within Kenya or get it directly from Amazon: ⁠https://www.amazon.com/dp/B0BJ78P4X8⁠

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To book Jennifer for your next media/corporate engagement or to book a therapy session, go to ⁠www.jenniferkyalo.carrd.co/⁠

Credits:

Music: Criminal tension by Soundridemusic

Link to Video: ⁠   • NoCopyright Crimi...  ⁠