Welcome to episode 16 of season three of The kbbreview Podcast with your host Andrew Davies.

This week we’re going to talk retail psychology again with the return of behavioural science expert and all round retail consultant Phillip Adcock.

And we’re talking about your showroom and how, from a retail psychology point of view, retailers should dress and prop those sets AND create a narrative journey around the showroom to lead customers through each one

What catches the eye with key POS in that environment? What can lighting do? How do you encourage interaction with working displays? What props should be on those displays to draw people in? What’s the thinking behind messages on saving energy and sustainability?

All this and more in this absolutely fascinating discussion.

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