In this episode, Matt breaks down the real reasons personal trainers lose clients every December and how to stop it from happening to you.

You’ll discover:

✅ The December mindset that kills client retention

✅ How to keep clients engaged over the holidays

✅ What to include in your “Time Hold” form to guarantee clients return

✅ The December marketing moves that set you up for a massive January

Whether you’re a face-to-face trainer or an online coach, this episode shows you exactly how to finish the year strong and start January with momentum, not from scratch.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

In this episode, Matt dives into one of the biggest leverage moves every coach and PT should make, hiring a Virtual Assistant (VA).

You’ll learn:

✅ The exact point in your business when you should hire a VA

✅ The tasks to delegate or automate to free up your time

✅ How to get back 5–10 hours a week for growth activities

✅ Where to find reliable VAs and how much they really cost.

Matt also shares real examples from his own business, how his VAs handle admin, lead gen, and content editing so he can focus on sales, marketing, and client results.

If you’re stuck doing all the low-level work yourself, this episode will show you how to get your time back and scale faster.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

In this episode, Matt reveals the exact 5-step formula he and his clients use to consistently sign new clients straight from the DMs — without being pushy or spammy.You’ll discover:✅ The psychology behind why DMs work better than ever in 2025✅ The Connect–Qualify–Agitate–Bridge–Invite framework that converts✅ How to sound natural (not robotic) and handle objections smoothly✅ Real message examples you can copy, paste, and start using today

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

In this episode, Matt breaks down how to use a simple but powerful tool — the Offer Document — to convert leads into clients without ever jumping on a call.

You’ll learn:

✅ The psychology behind why the offer document works

✅ The 8 key sections that make it convert (from your ideal client to your call to action)

✅ How to use it as a nurture tool to warm up prospects before consults

✅ The biggest mistakes PTs make when trying to sell via DMs or documents

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Most trainers are doing “organic marketing” wrong — wasting hours posting, hoping, and praying clients come to them.

In this episode, I break down the exact strategy that’s helped me and my clients consistently sign new clients every week for the past two years — without paid ads or cold DM spam.Whether you’re a face-to-face PT or an online coach, this method works in 2025 and beyond.✅ Here’s what you’ll learn:-How to stand out in a saturated market by getting laser-focused on your niche.-Why your profile setup is either attracting or repelling potential clients (and how to fix it).-The one simple strategy that generates daily leads without running ads.-Why “waiting for clients to come to you” will kill your business in 2025.A simple numbers breakdown showing how just 50 messages a week can bring in 2 new clients.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

In this episode, Matt reveals how he created a full AI clone of himself — one that can text, talk, and coach clients 24/7 using his voice, knowledge, and systems.You’ll learn how this technology works, how PTs can use it to automate coaching, check-ins, and lead generation, and why those who ignore AI will get left behind in the next 12 months.Matt breaks down exactly how he trained his clone using over a million words of data from his podcasts, YouTube videos, and PT Mastery resources — and how you can build one for your own business in just a few hours.⚙️ Tools mentioned: Delphi.ai💬 “AI won’t replace coaches… but coaches who use AI will replace those who don’t.”

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Key Insights[01:55] 💼 Real Income Growth Requires Strategy and Execution: The client’s jump from $5,500 to $7,500 monthly income was not accidental but the result of intentional changes.

[03:59] 🧠 Mindset is the Biggest Barrier to Growth: The client’s inconsistency and reliance on shortcuts like automation hindered growth.

[05:35] 🤝 Personalized Communication Outperforms Automation: The episode highlights that automations can feel robotic and fail to convert leads effectively.

[06:00] 🌐 Value Comes From Authenticity, Not Just Information: With so much free content online, clients choose trainers who demonstrate empathy, experience, and consistency. T

[07:02] 📊 Consistent Weekly Growth Tasks Drive Sustainable Business Expansion: One of Matt’s clients grew from $600 to nearly $4,000 per week by committing to weekly lead calls, marketing, and consultations.

[08:10] 🎯 Hustle Over Complexity for Early-Stage Growth: To reach the first $10K/month, trainers don’t need elaborate systems or vast social media followings, especially in face-to-face settings.

[09:26] 🛠️ Back to Basics Marketing Is Highly Effective: Using foundational strategies such as in-gym lead generation, member reviews, and giveaways fills the sales pipeline efficiently.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

If your content is only getting likes but not clients, this episode is for you.

I break down the biggest takeaways from a training inside our PT Mastery community with Becca, a fitness creator from Nashville with 400K+ followers who knows how to turn posts into profit.

You’ll discover:

✅ The 3 content pillars (Educational, Inspirational, Promotional) every PT needs

✅ Why showing your hands in the first 3 seconds keeps people watching

✅ How to use angles, numbers, and hooks to boost engagement

✅ The secret to polarizing opinions that attract your ideal tribe

✅ Why every single post needs a next step (and what to say)

Stop posting for likes. Start creating content that actually sells.

👉 If you get value from this episode, send me a DM and let me know your biggest takeaway.

And if you’re ready to scale your PT business online, reach out — let’s make it happen.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights :[00:02 → 01:47] Introduction and Personal Update[01:47 → 03:46] Importance of Authority in Consultations & Common Mistakes[03:46 → 07:28] Framework for Setting Up Authority During Booking & Start of Consult[07:28 → 09:18] The Emotional Mindset & Sales PsychologyWant help with this? - https://ptmastery.acr.fit/3-step-accelerator-method

Highlights

[00:02] 💬 Matt introduces the problem of PTs stuck earning $5k-$10k/month and teases the solution.

[02:13] 🔄 Most PTs trade time for money and don’t charge for online coaching components.

[03:42] 💸 Matt calculates lost revenue from not charging for online services—potentially thousands per week.

[05:54] 💡 “They’re paying for the result, not your time.” - the core mindset shift for PT pricing.

[06:33] 📈 Example breakdown: adding $20/week online fee can increase monthly income by $800+ without extra work.[09:20] 🔧 The hybrid model fixes the broken PT business model and offers scalability and flexibility.

[10:26] 🌴 The hybrid approach allows PTs to take holidays without losing income by transitioning clients to online coaching.

Want help with this? - https://ptmastery.acr.fit/3-step-accelerator-method