In this episode of Let's Hear It, Eric sits down with two public interest comms powerhouses—Ann Searight Christiano and Angela Bradbery—who’ve just dropped what might be the most anticipated textbook in our field: Public Interest Communications Strategy for Change Makers. 

Ann and Angela share how their years in the trenches at places like the Robert Wood Johnson Foundation and Public Citizen shaped this groundbreaking resource—and why storytelling, systems thinking, and listening (really listening) are the keys to actually making change. They discuss their “six spheres of influence,” the “back-of-the-envelope” strategy tool, and why being strategic isn’t the same as shouting into the void (no offense to your latest TikTok brainstorm).

It’s a lively, insightful conversation filled with warmth, humility, and a generous dose of “finally, someone wrote this down.” If you’ve ever had a boss say, “just make it go viral,” this one’s for you.

Enjoy the episode—and if you love it, don’t forget to follow, rate, and review. Your support helps others find the show (and helps keep us off TikTok, which we would suck at).