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A podcast that dives deep into the most important issues for online publishers. Tyler Bishop and guests provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content ... more
FAQs about The Publisher Lab:How many episodes does The Publisher Lab have?The podcast currently has 214 episodes available.
August 24, 2018Episode 44 - Google Search Console & The Power of Social MediaTyler and Shelby go over new features that have been added to Google Search Console. They talk about Twitch's plan to ditch ad-free streaming and the power of video and social media....more24minPlay
August 17, 2018Episode 43 - Google Search News & User EngagementTyler and Shelby discuss news about Google Search results. They cover changes to snippet formats and 'Cameos on Google' and Tyler shares how this may affect publishers in the future. They also talk about gaining user consent for ad tracking and Spotify's test, which grants unlimited ad skips to listeners. They end the show by sharing their opinion on chatbots and their decline of use in digital publishing....more23minPlay
August 09, 2018Episode 42 - Core Algorithm Update Breakdown & Latest NewsTyler breaks down the recent Google Core Algorithm Update. He looks into what sites were affected and offers advice to those that may have experienced decreases in their rankings. He also dives in to the big InfoWars ban and the slowed growth of social platforms....more26minPlay
August 03, 2018Episode 41 - What to Do After The Google Core Algorithm UpdateTyler shares what you can (and can't) do after Google's new core algorithm update, while Shelby shares some recommendations from Google on non-AMP articles. They talk about the importance of SEO and contextual ads and have a candid discussion about the duopoly listening in on your microphones and the use of social media....more21minPlay
July 27, 2018Episode 40 - How to Please Users, Advertisers & GoogleTyler and Shelby discuss Google's updated quality rating guidelines (or lack thereof) and the enforcement of ads.txt by advertisers. Tyler also dives into how to buy website traffic and whether you should do it....more27minPlay
July 20, 2018Episode 39 - Amazon Twitch and an EU Power TripShelby shares a couple of Google updates, while Tyler talks about the reality of copyright policies. They also discuss the Washington Post's move onto Twitch, a platform for live-stream gaming....more20minPlay
July 13, 2018Episode 38 - Reputation Matters (For Digital Publishers Too)Tyler and Shelby talk about Google's new speed update and the increase of mobile web consumption. They also discuss the importance of brand safety, the responsibility of producing legitimate content as publishers, and California's new privacy law....more27minPlay
July 06, 2018Episode 37 - Loyalty Goes A Long WayTyler, John, and Shelby sit down to discuss Facebook's subscription services, and what it really takes to switch to a subscription-based business model. They also talk about The New York Time's venture into lifestyle content and Google's rebranding of Adwords....more32minPlay
June 29, 2018Episode 36 - Acquisitions, Ad Blockers & Ad SpendJohn Cole returns to The Publisher Lab and joins Tyler and Shelby to discuss AT&T's acquisition of AppNexus and life after GDPR. They talk about mobile ad blockers and Google's new URL tool, while John and Tyler forecast ad spends for the end of Q2....more36minPlay
June 22, 2018Episode 35 - Lights, Camera, Content!Tyler and Shelby discuss the launch of IGTV and Bing's Visual Search. They also talk about how publishers are banding together to help advertisers and how emotional loyalty increases ad engagement....more27minPlay
FAQs about The Publisher Lab:How many episodes does The Publisher Lab have?The podcast currently has 214 episodes available.