This episode is a very special one for me.

Ava Irani is my yoga teacher, retreat guide, and someone who has deeply shaped the way I relate to my body, my nervous system, and my inner world. We met on silent retreat, and since then I’ve completed my yoga teacher training and therapeutic embodiment training with her.

This conversation is less of an interview and more of a shared exploration.

In this episode, we reflect on:

1. The idea of spiritual perfectionism and the quiet pressure to “heal everything” through meditation alone

2. Ava’s journey into yoga, silent retreat, and eventually teaching, and how burnout changed everything for her

3. Why awakening tools and nervous system healing are not the same thing, and why both matter

4. The trap of bypassing our humanity in the name of spirituality

5. How burnout can become a turning point rather than a failure

6. The power of dropping into the body before we lead, work, speak, or create

7. Why safety, community, and embodiment are essential for healing and sustainable leadership

8. How modern culture pulls us into constant survival mode and what it looks like to live more regeneratively

This episode is for anyone who has ever felt like they’re “doing all the right things” spiritually, yet still feeling overwhelmed, burnt out, or disconnected from their body.

It’s an invitation to soften. To come home. And to remember that healing doesn’t require perfection.

If this conversation lands for you, feel free to DM me on Instagram. I’d love to hear what resonated.

Connect with Ava

Instagram: @functionalspirituality

Website: https://functionalspirituality.com/

Connect with Me

Instagram: @emma_lou_campbell

LinkedIn: Emma Campbell

Website: www.emmacampbell.com.au

I am so excited to bring you this beautiful conversation with the incredible Sarah Thomson, founder of Online Social Butterfly, digital business coach, educator, and one of the most generous souls I’ve met in the online space.

Sarah and I met at Fusion, and I was instantly drawn to her bright, grounded energy. She has this rare combination of brilliance, heart, humour, and depth that makes you feel instantly safe and inspired all at once. And the more I got to know her, the more I realised that this woman is truly walking her talk.

In our conversation, Sarah opened up about the defining moments that shaped her into the leader she is today. From her mum’s courage leaving a difficult marriage to watching her rebuild a life rooted in strength, determination, and deep belief… it’s no surprise Sarah leads with so much heart for women building businesses on their own terms.

We talked about so much in this episode:

1. Childhood roots & generational strength

2. The messy, real beginning of her business

3. Money mindset, self-worth, and charging well

4. Building a team with heart and clarity

5. Digital evolution, AI, and adapting with courage

6. The power of testing, refining, and letting things 'not work'

7. Women empowering women in real, embodied ways

Everything Sarah does is about lifting women up, not from ego or strategy, but from genuine belief. It’s contagious.

If you’re a business owner navigating growth, leadership, money, team, digital evolution… or you just want to feel inspired again, send me a message and let's unpack it.

✨ Connect with Sarah

Instagram: @onlinesocialbutterfly

Website: onlinesocialbutterfly.com.au

Podcast: The Social Circus

✨ Connect with Me

Instagram: @emma_lou_campbell

LinkedIn: Emma Campbell

Website: www.emmacampbell.com.au

DM me anytime — I love hearing what lands for you.

You know those moments in business where something inside you quietly whispers…

“It’s time to come home again”?

That’s what this episode is for me.

Over the past few years, my work has evolved: the clients, the offers, the opportunities, the team work, the culture work… all of it. And while every part of that evolution has been beautiful, there was always this little tug inside me… a tiny feeling that something was slightly off-track. Not wrong, just… not the full truth.

And recently, in the most unexpected way, I found myself drawn back into the work that started everything for me.

The why behind my business.

The soul of my mission.

The spark that brought my work to life seven years ago.

In this episode, I share the truth behind that reawakening and the purpose manifesto that poured out of me because of it.

Inside, I walk you through:

• Why my business looked “successful” on the outside, but felt misaligned on the inside
• How I unintentionally swapped my mission for the vessel (and why we ALL do this in business)
• What it feels like to lead from ego vs. leading from higher self — with very real examples
• The moment I remembered the deeper work I’m actually here to do
• The purpose manifesto I wrote — and how to create your own
• Why mission clarity is the energetic anchor behind every decision you make as a founder
• The difference between your team as the vessel vs. your mission as the destination
• What’s happening to founders at Island A vs. Island B — and why so many never make it across
• Why purpose isn’t just poetic — it is the most strategic, profitable, high-performance decision you can make

This episode is big.

It’s honest.

It’s personal.

And it’s the closest I’ve been to the soul of my work in years.

If you’ve felt like you’ve drifted from your why…

If your business feels good, but something feels a little “off”…

If you’ve been craving clarity, grounding, direction and soul…

You are going to feel so held inside this conversation.

And if this lands deeply?

I’ve opened just three Purpose Activation Sessions, a rare chance to sit with me 1:1 and create your Purpose Manifesto together.

Book here: https://calendly.com/emma-laing-campbell/truth-activation-session?month=2025-12

Connect with Me

Instagram: @emma_lou_campbell

LinkedIn: Emma Campbell

Website: www.emmacampbell.com.au

This episode feels like such a full-circle moment for me, because I’m sharing a story I’ve carried quietly (and honestly, with a bit of shame) for years.

For so long, I told myself it was a failure. Something to tuck away. Something I didn’t want anyone to know.

But now… I see it differently.

I see it as the moment my life cracked open.

In this conversation, I take you back to a season where everything looked “successful” on the outside, but inside I felt deeply unfulfilled. Drained. Misaligned.

And then, the opportunity that felt like a divine wink. A tap on the shoulder. The work I had been craving: purpose-led leadership and building meaningful cultures.

But the startup I joined didn’t work.

We couldn’t secure clients.

The vision couldn’t sustain itself.

And for a long time, I carried the belief that I had failed.

What I now realise is that this “failure” was the seed of the business I lead today.

The fire I feel for purpose, team culture, meaningful work... all of it was birthed there.

Inside this episode, I share:

1. The moment I realised I had built the exact business I thought was lost

2. Why “failure” is usually a re-route, not an ending

3. How purpose became my compass during one of the darkest seasons of my life

4. The quiet but powerful moment that sparked my awakening

5. What it means to take tiny, brave baby steps even when you feel scared, naïve, or not ready

6. Why no one else gets to decide whether your dreams are allowed

7. How to reclaim the fire inside you when someone else’s decision pulls the rug out from under you

This story is honest. Personal. Vulnerable.

And I hope, more than anything, it gives you permission to keep going even if the path twists in ways you never expected.

🎧 Tune in to hear the full story.

Connect with me:

• Instagram: @emma_lou_campbell
• LinkedIn: Emma Campbell
• Website: www.emmacampbell.com.au

Lately, I’ve been feeling a big shift in the way I want to work, create, lead, and connect.

And honestly? I’m just done with surface-level business.

I’m done with the fluff, the formulas, the “this is how it should look” way of doing things. I want depth. Meaning. Real impact.

In this episode, I’m sharing the deeper vision that’s been unfolding for me, the kind of business that’s built on truth, legacy, and real human connection.

Here’s what I unpack:

1. Why I’m no longer interested in doing business that looks good but feels empty

2. The difference between performing success and living in alignment

3. The energetic shift that happens when you lead from purpose, not pressure

4. How depth in business builds trust, connection, and long-term growth

5. Why this next season is all about legacy, not vanity

If you’ve been craving more substance, more honesty, and more heart in your work — this one’s for you.

Connect with me:

Instagram: @emma_lou_campbell

LinkedIn: Emma Campbell

Website: www.emmacampbell.com.au

This episode feels incredibly special to me, not just because of the conversation itself, but because of who I’m speaking with.

Ellie Swift has been a mentor, a guide, a colleague, and, most importantly, a dear friend who has shaped my leadership and my personal growth in ways I’m still discovering. She’s one of the people who has held space for me through seasons of expansion and challenge, and someone whose wisdom I trust with my whole heart.

So to sit with her in this space, woman to woman, mother to mother, leader to leader, felt like such a gift.

And I’m so excited to share it with you.This episode goes far beyond business strategy.

It’s a deeply grounded conversation about what it really looks like to lead people with heart… especially in the online space where nuance, safety, and clarity matter more than ever.

Together, Ellie and I dive into the topics so many Purposeful CEOs are navigating behind the scenes: the things you don’t see on social media but absolutely feel in your day-to-day leadership:

1. Psychological safety in virtual teams - What it takes to create a culture where people feel safe to speak up, take risks, and bring their full selves to the table. Practical examples. Real scenarios. No fluff.
2. Hiring through a values-led lens - Why so many hiring decisions go wrong, how to know if someone is truly aligned, and the exact red flags Ellie teaches her clients to watch for.
3. Feedback that strengthens relationships - The difference between supportive feedback and “rescuing,” and the scripts + language shifts that make feedback feel like care instead of criticism.
4. Motherhood and leadership - How becoming a mother changes the way we lead (in the best ways), why presence matters more than perfection, and the identity stretch that so many mums-in-business quietly carry.
5. The emotional weight of leadership - The doubt, the responsibility, the internal pressure and how to hold it with more spaciousness, honesty, and grace.

This episode is full of honesty, humanity, and the kind of wisdom you can only learn through lived experience. If you're building a team, navigating growth, or craving leadership that feels more grounded and less performative… this is the conversation you’ll want to hear.

Connect with Ellie

• Website: ellieswift.com
• Instagram: @elliehswift
• Podcast: Scalable Freedom

Connect with me:

• Instagram: @emma_lou_campbell
• LinkedIn: Emma Campbell
• Website: www.emmacampbell.com.au

What happens when you finally get quiet enough to hear your own truth?

In this week’s solo episode, I’m sharing the biggest lessons and downloads that came through for me during my recent silent retreat.

It was a week of stillness: no phone, no work, no noise. And in that space, I started to reconnect with something I didn’t even realise I’d lost: trust in my own inner guidance.

Here’s what I unpack:

1. The difference between intuition and overthinking (and how to tell which voice is speaking)

2. How stillness reveals what’s been running the show beneath the surface

3. Why slowing down can often move your business forward faster

4. The gentle but powerful reminders that came through about purpose, leadership, and surrender

If you’ve been craving clarity, space, or a nudge to pause, this episode is your reminder that the wisdom you’re searching for is already within you.

The spiritual business co-creation survey: https://survey.typeform.com/to/FbGUS1Rm

Let's level up together!

Connect with me:

Instagram: @emma_lou_campbell

LinkedIn: Emma Campbell

Website: www.emmacampbell.com.au

Today, I’m diving into a pattern that so many high-performing women fall into without even realising it: the trap of hyper-independence.

It’s that constant drive to do it all, hold it all, and prove you can handle everything on your own. The voice that whispers, “I don’t want to burden anyone,” or “It’s easier if I just do it myself.”

But beneath that independence often lives something deeper: fear, self-protection, and an old belief that relying on others isn’t safe.

In this episode, I unpack:

1. Where hyper-independence really comes from (and why it’s not your fault)

2. The subtle ways it shows up in business, leadership, and relationships

3. What true strength looks like when we soften, receive, and allow support

4. How to start shifting from self-reliance to shared resilience

This is an honest, heartfelt conversation about unlearning the need to “do it all,” and remembering that receiving help doesn’t make you less capable. It makes you more human.

🎧 Tune in for a gentle reminder that asking for support is not weakness. It’s leadership.

Connect with me:

Instagram: @emma_lou_campbell

LinkedIn: Emma Campbell

Website: www.emmacampbell.com.au

In today’s episode, I’m joined by Sonja – The Search Queen, author of The Search for Resilience, keynote speaker, and CEO of The Search Republic.

Sonja’s story is one of breaking generational cycles, turning trauma into strength, and leading with truth and authenticity. From childhood wounds to a challenging fertility journey, Sonja shares openly about the lessons that shaped her, and the resilience it takes to build a purposeful life and business while raising her two little girls.

Here’s what we dive into:

1. The legacy of resilience: Why Sonja wrote her book as a gift for her kids and future generations.

2. Breaking cycles: Growing up with abandonment wounds and choosing to stop generational trauma from being passed down.

3. Motherhood + business: The reality of juggling a business while raising young kids, and the mom guilt that comes with it.

4. Healing work: How plant medicine and deep inner work helped Sonja uncover unconditional love and step into her true purpose.

5. Living authentically: Why playing small serves no one, and how to own your worth without apology.

6. Energy in leadership: Understanding that leadership is an energy game, and how to show up with intention and presence.

This episode is raw, honest, and deeply empowering, especially if you’re a business owner navigating motherhood, grief, and growth at the same time.

🎧 Tune in and be reminded that your struggles can hold the seeds of your greatest strengths, and that resilience is a legacy worth leaving.

Connect with Sonja:

Website: https://thesearchrepublic.com.au/

Instagram: https://www.instagram.com/thesearchrepublic/

Connect with me:

Instagram: @emma_lou_campbell

LinkedIn: Emma Campbell

Website: www.emmacampbell.com.au

In today’s episode, I’m joined by Ashley Matkovic — founder of Fusion Biz Co., Australia’s leading networking community for women in business.

Ash’s story is such a powerful reminder that the spaces we create often come from the places we’ve struggled with most ourselves.

From being the shy kid who didn’t feel like she fit in, to building a vibrant community where women show up as their real, messy, authentic selves — Ash shares openly about the fears, blocks, and breakthroughs that shaped her journey.

We dive into what it really means to be in the “messy middle,” how to rewrite old stories, and why true connection is built on honesty, not highlight reels.

Here’s what we dive into:

1. The messy middle: What it feels like to be in the in-between seasons of life and business.
2. Childhood stories: How a moment in Year 2 shaped Ash’s lifelong mission to create spaces of belonging.
3. Authentic networking: Why real, raw connection beats polished perfection every time.
4. Healing and growth: From hypnotherapy to plant medicine, Ash’s journey of peeling back the layers to her true self.
5. Imposter syndrome: How it shows up at every level — and the reframe that helps you keep going.
6. Choosing joy vs. suffering: The lesson Ash carried from an ayahuasca journey into everyday leadership.
7. Next edges: Infusing more spirituality into business, and expanding Fusion to Sydney.

This conversation is full of heart, truth, and practical wisdom for anyone navigating growth, change, or the “messy middle” in business.

🎧 Tune in and be reminded that your authenticity is your superpower — and that the spaces you create for others often heal the younger version of you too.

Connect with Ash:
Website: fusionbizco.com.au
Instagram: instagram.com/fusion.australia

Connect with me:
Instagram: @emma_lou_campbell
LinkedIn: Emma Campbell
Website: www.emmacampbell.com.au