Episode 48: Copywriting and Brand Storytelling with Val Casola

In today’s episode of The Pursuit of Badasserie: The Podcast, we welcome the amazing Val Casola, a copywriter and brand storyteller for service providers. Val is here to drop some copy wisdom on us, folks! She helps female entrepreneurs ditch the DIY messaging and get their brand words aligned with their badass selves.

Val breaks down the importance of storytelling in copywriting, blurring those lines between creative writing and copywriting like a boss. She even shares practical advice on integrating your client's voice into your messaging and provides actionable tips for business owners to enhance their copywriting skills. 

Plus, catch Val’s pro tips on consistency, brand messaging guides, and speaking your ideal client’s language. Let’s get after it!

In this episode, we discuss:

So, if you're ready to level up your copy game, don't miss this episode. If you want to connect with Val Casola and snag her free Voice of the Customer Research guide, you can find her on Instagram (@ValCasolaWrites) or hit up her website (ValCasola.com).

Episode 47: Audit Yourself

Happy Birthday, Lynn! In honor of Lynn’s birthday month, we did a show on something she does every year–a self-audit. We know, we know, it’s not the most glamorous thing to do on your birthday, but hear us out!

It doesn’t matter when you do it (though a birthday month is as good a time as any), but it’s important that you take a look at your life and relationships (business and personal) and slough away those that do not serve you.

So, let’s get after it!

In this episode, we discuss:

All this and more on The Pursuit of Badasserie: The Podcast!

Episode 46: The Cusp of Greatness

The cusp of greatness, the cusp of chaos–there are many seasons of your entrepreneurial journey. In today’s episode of The Pursuit of Badasserie: The Podcast, we are focusing on the “cusp”--what that feels like, what it means, and how to get over it and move forward. Join us as we dive headfirst into the rollercoaster ride that entrepreneurs often find themselves on, oscillating between the cusp of greatness and the cusp of chaos. This exploration offers a candid look into what it means to stand at this pivotal point in your entrepreneurial journey, providing valuable insights into the emotions, challenges, and strategies required to surmount this critical juncture and forge ahead.

Let’s get after it.

In this episode, we discuss:

POLL: Are you on the cusp?

Episode 45: Practice How You Play

Get excited! We are back with another episode of The Pursuit of Badasserie: The Podcast!

Today we are talking about a concept we discovered years ago–you practice how you play, and you play how you practice. This emphasizes the importance of consistency and authenticity in our actions.

We discuss how our behavior behind closed doors reflects our true character and shapes the habits we build in our lives. Being authentic and embracing who we are becomes essential in this context. This episode highlights the significance of taking our roles seriously and developing muscle memory through consistent habits. So let’s reflect on our actions, unlearn bad habits, and strive for authenticity and consistency in our practice, as it ultimately determines how we perform in all the various aspects of our lives.

Let’s cuss and discuss!

In today’s episode, we discuss:

Episode 44: Hustle Culture

What is hustle? What is the hustle culture and how has it changed over the years in the business sphere? In today's episode of The Pursuit of Badasserie: The Podcast, we're diving deep into the world of hustle and the hustle culture, and boy, do we have some things to say! We've all heard the stories of burnout, overwork, and people chasing overnight success, but we don't think hustle culture is bad. Stick with us, and you'll see why.

Hustle is more than just working hard; it's about being tough, adaptable, and resourceful when life throws you curveballs. It's a multifaceted concept, and we're here to break it down for you. In a nutshell, this episode of "The Pursuit of Badasserie: The Podcast" is about finding that balance, working smart, and staying resilient in your pursuit of awesomeness. Stick around – you won't want to miss this one!

In today’s episode, we discuss:

Take the Poll! 

Is hustle culture toxic?

Episode 43: The Power of Publicity with Christina Lenkowski

Welcome to another exciting episode of The Pursuit of Badasserie: The Podcast with Lynn and Amanda. Today we are so excited to welcome Christina Lenkowski of Publicity by Christina as our guest. She's not your average entrepreneur; she's a publicity strategist with a wealth of experience in the online world and a background in PR agencies. Christina is the founder of Publicity by Christina, where she works her magic to help authors, thought-leaders, and business coaches establish credibility, expand their audience reach, and consistently create client-winning, product-selling opportunities through aligned podcast appearances.

In fact, Christina and her dedicated team have an impressive track record, securing her clients with over 250 podcast recordings on some of the top shows in the industry. We're talking about big names like "Enneagram and Coffee," "The Online Business Show with Tyler McCall," "Her Empire Builder," and many others. So, if you've been wondering how to take your 5 or 6-figure business ventures to the illustrious realm of 7-figures, and transform your brand from being the "best-kept-secret" to the "go-to-expert," then you're in for a treat today.

We'll delve into the power of publicity and learn from Christina's insights and strategies. So grab your notepads and get ready to unlock the secrets of turning your dreams into reality through the art of strategic publicity. 

So whether you're a budding entrepreneur looking to skyrocket your brand or an established business owner aiming for that 7-figure milestone, this episode is packed with valuable insights and practical advice that you won't want to miss. Let's dive right in and learn from the best in the business. 

In today’s episode, we discuss:

Christina’s Links:

Applyforpublicity.com

http://publicitybychristina.com/

http://www.podcastpublicityquiz.com 

https://www.instagram.com/publicityxchristina/

Want to sponsor us? Find out how HERE.

Episode 42: Mastering Money Mindset

Welcome to the show, Leonor Herrera. Leonor Herrera is a Money Breakthrough Certified Business Coach, engineer, wife, mother of two children, and a founder of AP Nannies, a multi six figures nanny agency that places nannies across the USA.

She is on a mission to help women (especially ex-pat bilingual women) build a business they love with a mindset and strategy that gets them results.

In this enlightening podcast episode, the focus shifts toward understanding and transforming one's money mindset. We delve into the profound influence our beliefs and attitudes about money can have on our financial well-being. Drawing from psychological insights, personal anecdotes, and a little bit of “woo-woo,” we explore the ways in which limiting beliefs and fears can hinder financial growth. We also explore practical strategies for cultivating a healthier money mindset. 

Listeners, time to check yourselves and identify your deep-seated notions surrounding wealth, success, and abundance. Whether it's tackling scarcity mentality or embracing a more positive outlook on wealth, this podcast covers it all! Let’s reshape our relationship with money and unlock our full financial potential.

In today’s episode, we discuss:

Find Leonor:

https://www.facebook.com/leonor.herreradelrio

https://www.instagram.com/leonor.herreradelrio/

Episode 41: Pinterest for Business Owners

All you Pinterest scrollers, this one is for you!

We are so excited to welcome Mackenzie onto the show today (for those of you who caught her in the 5-Day Sales Masterseries, you know what we are talking about). 

Mackenzie Armstrong is a former educator turned Pinterest strategist. In the words of Johnny from Dirty Dancing, “Nobody puts Baby in a corner,” instead of being the best-kept secret with hidden content in the corners of your website and social, Mackenzie teaches entrepreneurs with blogs and podcasts to fill their audience with ideal clients using Pinterest. She believes that Pinterest is an underutilized strategy for most businesses–especially entrepreneurs. Feel relieved and confident using content you’ve already got (and everything you create in the future) to reach the right people without spending all your time posting.

Let’s spotlight the remarkable potential of Pinterest as an invaluable tool for small businesses and entrepreneurs. Through this insightful conversation, we discuss the myriad of ways in which this visually-driven platform can elevate brand presence and drive growth. Gain insights into crafting compelling, shareable content that resonates with Pinterest's engaged user base. From optimizing pins to harnessing the platform's algorithm to reach wider audiences, this episode unfolds a comprehensive strategy for harnessing Pinterest's power. Whether it's uncovering the art of storytelling through boards or capitalizing on trends, we are going to equip you with the knowledge to wield Pinterest as a dynamic force in their marketing arsenal, ultimately propelling your business to newfound heights of recognition and success. Let’s do this!

In today’s episode, we discuss:

Find Mackenzie:

“5-Step Pinterest Lead Generation” Checklist

These are the first five things I do as a Pinterest Strategist to make sure an account is ready to start gathering leads. Find it here: https://mailchi.mp/094a443952bd/8adks2uarl

https://armstrongvirtualsolutions.com/

https://www.linkedin.com/in/armstrongvirtualsolutions/

https://www.facebook.com/armstrongvirtualsolutions

https://www.instagram.com/mackenzie.armstrong_avs/

Episode 40: Season 2 Preview

Welcome to Season 2 of The Pursuit of Badasserie: The Podcast

Well, well, well! Hold onto your headphones, folks, because Season 2 of our podcast is about to hit the airwaves, and trust me, you won't want to miss a single sassy second of it. We're cranking up the excitement dial to eleven as we dish out a tantalizing mix of entrepreneurial madness, unfiltered opinions, and an incredible up-leveled list of new guest interviews. Brace yourselves for some serious business badasserie as we serve up sass, wit, and our no-fluff attitudes with every episode. 

So, buckle up, darlings, because this season, we're here to slay the podcast game and leave you craving more of our signature audacious charm. Get ready to press play and dive into the best season yet as we break down what’s to come!

In this episode, we discuss:

Join the 5-Day FREE Sales Masterclass Series!

Happy Podcast-iversary!

We are so excited (surprise) to celebrate our one-year anniversary of The Pursuit of Badasserie: The Podcast! Welcome to Season 2!

Can you believe it? It's been a whole year since we dropped our very first podcast episode! Time flies when you're having fun, and boy, have we had a blast! From sharing hilarious anecdotes to diving deep into fascinating topics, we've laughed, learned, and connected with all of you amazing folks and a slew of incredible business owners and entrepreneurs whom we have had the privilege to interview. We're immensely grateful for the support we've received, and we look forward to continuing to deliver engaging content that educates, entertains, and empowers our listeners. We couldn't have done it without your support and enthusiasm. So, here's a big virtual toast to our one-year anniversary, and cheers to many more exciting years ahead! Thank you for listening!

Tune in as we take on Season One of our show and give you a preview of what’s to come!

In this episode, we discuss:

Join the 5-Day FREE Sales Masterclass Series!

Want to sponsor us? Find out how HERE.