In this episode of The Pursuit of Purpose, Chris Kiefer sits down with Chris Moore, founder of Elite Business Advisors, to break down the real reason most contractors struggle to grow… and it’s not what you think.From running his own painting company to advising businesses doing millions in revenue, Chris shares the hard truths about why so many entrepreneurs are stuck chasing revenue without actually making money.This conversation dives deep into the gap between craftsmanship and business—and why understanding your numbers might be the most important skill you’re ignoring.But it doesn’t stop there.They unpack the mindset traps, pricing psychology, and leadership shifts that separate overwhelmed business owners from those who build companies that actually run without them.🚀 What you’ll learn in this episode:= Why contractors can hit $2M+ and still have no idea if they’re profitable= The “North Star Metric” every business owner should know (but most don’t)= The real reason customers pay premium prices (hint: it’s not quality)= When a high close rate is actually hurting your business= Why most entrepreneurs stay stuck in the “operator” role= The simple shift from doing the work → leading a teamIf you’re a contractor, entrepreneur, or business owner trying to scale without chaos, this episode will completely change how you think about growth, profitability, and leadership.👉 Watch until the end to hear Chris’s take on why most business owners sabotage themselves—and how to finally get out of your own way.📚 Book Recommendations:= The Entrepreneur Roller Coaster by Darren Hardy: Click here= Buy Back Your Time by Dan Martell: Click here= The 21 Irrefutable Laws of Leadership by John Maxwell: Click here🎬 Show Recommendation:= Suits: Click here🔗 Connect with Chris Moore:Email: [email protected]: Click hereLinkedIn: Click here

In this episode of The Pursuit of Purpose, Chris Kiefer sits down with Jeffrey Atizado, CEO & Co-Founder of SMB Consultants, to break down what most businesses get wrong about software, integration, and scaling.Jeff didn’t just build a company—he helped define an entire category: cloud integration. What started from a broken POS system in 2008 turned into a multi-award-winning consultancy working with retail, wholesale, and manufacturing businesses across Australia and New Zealand.But this conversation isn’t really about software.It’s about how businesses think, operate, and evolve in a world where tools are endless—but clarity is rare.From “app paralysis” to failed implementations, Jeff explains why most companies don’t have a software problem… they have a blueprint problem.And why the real work isn’t installing tools—it’s redesigning how people, processes, and systems actually function together.🚀 What you’ll learn in this episode:How most businesses choose the wrong software for the wrong reasonsWhy integrations fail even when the tools are “right”The concept of data blueprinting and why it’s the foundation of scaleHow to eliminate app paralysis and build a system that actually worksWhy people and processes matter more than the technology itself👉 Watch until the end to hear Jeff’s perspective on the future of AI, why human experience will become more valuable, and how to stay adaptable in a rapidly changing world.🎧 Podcast recommendations mentioned:Diary of a CEO: Click hereLex Fridman Podcast: Click hereHuberman Lab: Click here🎬 Classic films mentioned:Blade Runner: Click hereTerminator: Click hereThe Shawshank Redemption: Click here🔗 Connect with Jeffrey Atizado:LinkedIn Jeffrey Atizado: Click hereEmail: [email protected]: Click hereIf you’re a business owner or entrepreneur trying to scale with technology, this episode will change how you think about systems, software, and growth.

In this episode of The Pursuit of Purpose, Chris Kiefer sits down with Mark Deiro, founder of Lasting Impressions, to unpack a remarkable 50-year journey from selling t-shirts out of his mom’s basement to building a multi-million dollar business with Fortune 500 clients and professional sports partnerships.But this conversation goes far beyond business.Mark shares how community involvement, relentless networking, and strong family values became the foundation of his success and how he built a company that all four of his children now run together.This episode is about legacy, leadership, and what really matters when the business is done for the day.🚀 What you’ll learn in this video:= How Mark turned a basement side hustle into a nationally ranked company= The power of community involvement and why “networking is everything.”= The unexpected opportunity that changed his business overnight= The smart way to transition a business to your children (without entitlement)= How hardship, like economic downturns, can shape long-term success= The mindset shift from working in the business to building a legacyIf you’re an entrepreneur, parent, or someone thinking about building something that lasts beyond you, this episode will challenge how you think about success, family, and what you’re really working for.👉 Watch until the end to hear Mark’s powerful perspective on raising kids, building trust, and why the simplest habits like Sunday dinners can shape generations.Movie/Show recommendations:= Godfather: Click here🔗 Connect with Mark Dabeiro:Email: [email protected] Phone: 316-366-912

Website: Click here

How AI Is Changing Entrepreneurship (And What Most People Get Wrong)

In this episode of The Pursuit of Purpose, Chris Kiefer sits down with entrepreneur Brandon Vaughn to unpack a powerful journey from working with his dad as a kid to building businesses, facing failure, and now leading in the AI revolution.

They dive deep into the real impact of AI on business, creativity, and family life and why this technology might be the biggest shift humanity has ever seen. But with that opportunity comes risk.This conversation isn’t just about AI tools it’s about mindset, discipline, and how to use technology without losing what makes us human.🚀

What you’ll learn in this video:

= How Brandon went from a struggling entrepreneur to retiring his parents

= The harsh reality of failure and how it can fuel massive growth

= Why AI is a “double-edged sword” for business owners and families

= How to use AI to buy back your time without becoming lazy

= The danger of instant gratification and how it affects your kids

= Why discipline and delayed gratification still matter more than ever

= How AI is transforming small businesses through automation and systems

= The rise of AI agent teams and what that means for the future of work

= Why human creativity and craftsmanship may become more valuable in an AI world

If you’re an entrepreneur, parent, or leader trying to navigate the fast-changing world of AI while building a meaningful life and business, this episode will challenge how you think and how you operate.

👉 Watch until the end to hear the powerful perspective on why hard things still matter in an age of easy tools and don’t forget to subscribe for more conversations on business, leadership, and purpose-driven success

📚 Book Mentioned:

=The Dream Manager by Matthew Kelly: ⁠Click here

⁠=The Science of Scaling by Dr. Benjamin Hardy: ⁠Click here⁠

=How to Win Friends and Influence People by Dale: ⁠Click here⁠

Movie/Show Recommendations:

=The Office: ⁠Click here⁠

=The Greatest Showman: ⁠Click here⁠🔗

Connect with Brandon Vaughn:

Email: [email protected]

Instagram: ⁠Click here⁠

LinkedIn: ⁠Click here⁠

Facebook: ⁠Click here⁠

Website: ⁠Click here⁠

How do you build a winning business culture that actually scales?In this episode of The Pursuit of Purpose, Chris Kiefer sits down with entrepreneur John McFarland to break down how he grew a painting company from a high school side job into a $12M powerhouse—without subcontractors. You’ll discover how intentional culture-building, smart systems, and performance-based incentives can transform your team into owners—not just employees.🚀 What you’ll learn in this video:=How to build a strong company culture that doesn’t rely on the owner=Why most businesses fail at scaling their team (and how to fix it)=The power of incentive-based pay structures=Systems and processes that create consistency and better customer experience=How to empower employees to take ownership and perform at a higher levelIf you’re an entrepreneur, business owner, or leader looking to scale your company while building a motivated team, this episode is packed with actionable insights you can apply today.🔔 FOLLOW for more insights on business, leadership, and purpose-driven successBook Recommendation:

• Extreme Ownership by Jocko Willink: Click here
• 12 Dysfunctions of a Team by Patrick Lencioni: Click here
• Good to Great by Jim Collins: Click here

Connect with John Macfarland:

• LinkedIn: Click here
• Website: Click here
• Email: [email protected]

In this episode of The Pursuit of Purpose, Chris Kiefer sits down with Tom Heiler, owner of Heiler Painting, who shares his incredible journey of overcoming 7 surgeries to build a thriving business. Tom's story is a powerful testament to motivation and self improvement, highlighting the mindset needed to achieve success. He discusses the crucial success habits that allowed him to not only recover but also excel, offering valuable self development insights for anyone looking to build a resilient mentality.

What if your toughest challenges are actually pointing you toward your true purpose?If you’ve been feeling stuck, unmotivated, or unsure about your path, this conversation will give you a fresh perspective on how to move forward with intention and confidence.

Watch until the end and reflect on your own journey—then share in the comments what purpose means to you and how you're currently pursuing it. If this resonated with you, make sure to Follow for more conversations on growth, mindset, and building a life with intention.

Book Recommendation:

• Seven Habits of Highly Effective People: Click here
• The Five Dysfunctions of a Team by Patrick Lencioni: Click here
• Hyper Sales Growth by Jack Daly: Click here

• Traction by Gino Wickman: Click here

Movie/TV recommendation:

• Dark: Click here

Connect with Tom Heiler through:

• Email: [email protected]

In this episode of The Pursuit of Purpose, Chris Kiefer sits down with Louie Gravance, a customer service training legend who spent more than 25 years at Walt Disney World helping build the gold standard for service culture.Louie shares how he went from being a “singing mortician” outside the Haunted Mansion to helping design Disney’s approach to world-class service. After Disney, he created Bank of America’s most successful customer service training program and later joined the launch team for Diagon Alley at Universal Studios.The conversation dives into what actually creates great service. Louie explains why you don’t have to like someone to delight them, why teams should never let customers “see the wires,” and how powerful moments often come from doing something you don’t have to do. He also shares why gratitude is the real pixie dust that lifts excellence and why the best service experiences transform the person delivering them.If you lead a team, run a business, or want to show up at a higher level in your work, this episode will change the way you think about service.👉 Watch now, hit LIKE, and SUBSCRIBE for more conversations on business, service, and building a purpose-driven life.Book Recommendations:=Service Is a Superpower: Lessons Learned in the Magic Kingdom: https://a.co/d/0cgcNy5m=Unreasonable Hospitality: https://a.co/d/0jgKLZtd=Auntie Mame by Patrick Dennis: https://a.co/d/0epk6vq8Movie / TV Recommendations: =Cabaret (1972): https://www.imdb.com/title/tt0068327/=Waiting for Guffman: https://www.imdb.com/title/tt0118111/=Play It Again, Sam: https://www.imdb.com/title/tt0069097Connect with LouieLinkedIn: https://www.linkedin.com/in/louie-gravance-20339423/YouTube: https://www.youtube.com/@JLbigadventures

In this episode of The Pursuit of Purpose, Chris Kiefer sits down with Louie Gravance, a customer service training legend who spent more than 25 years at Walt Disney World helping build the gold standard for service culture.Louie shares how he went from being a “singing mortician” outside the Haunted Mansion to helping design Disney’s approach to world-class service. After Disney, he created Bank of America’s most successful customer service training program and later joined the launch team for Diagon Alley at Universal Studios.The conversation dives into what actually creates great service. Louie explains why you don’t have to like someone to delight them, why teams should never let customers “see the wires,” and how powerful moments often come from doing something you don’t have to do. He also shares why gratitude is the real pixie dust that lifts excellence and why the best service experiences transform the person delivering them.If you lead a team, run a business, or want to show up at a higher level in your work, this episode will change the way you think about service.👉 Watch now, hit LIKE, and FOLLOW for more conversations on business, service, and building a purpose-driven life

.Book Recommendations:

=Service Is a Superpower: Lessons Learned in the Magic Kingdom: ⁠click here⁠

=Unreasonable Hospitality: ⁠click here⁠

=Auntie Mame by Patrick Dennis: ⁠click here⁠

Movie / TV Recommendations:

=Cabaret (1972): ⁠click here⁠

=Waiting for Guffman: ⁠click here⁠

=Play It Again, Sam: ⁠click here⁠

Connect with Louie

LinkedIn: ⁠click here⁠

YouTube: ⁠click here⁠

In this episode of The Pursuit of Purpose, Chris Kiefer sits down with Louie Gravance, a customer service training legend who spent more than 25 years at Walt Disney World helping build the gold standard for service culture.Louie shares how he went from being a “singing mortician” outside the Haunted Mansion to helping design Disney’s approach to world-class service. After Disney, he created Bank of America’s most successful customer service training program and later joined the launch team for Diagon Alley at Universal Studios.The conversation dives into what actually creates great service. Louie explains why you don’t have to like someone to delight them, why teams should never let customers “see the wires,” and how powerful moments often come from doing something you don’t have to do. He also shares why gratitude is the real pixie dust that lifts excellence and why the best service experiences transform the person delivering them.If you lead a team, run a business, or want to show up at a higher level in your work, this episode will change the way you think about service.👉 Watch now, hit LIKE, and FOLLOW for more conversations on business, service, and building a purpose-driven life.Book Recommendations:=Service Is a Superpower: Lessons Learned in the Magic Kingdom: click here=Unreasonable Hospitality: click here=Auntie Mame by Patrick Dennis: click hereMovie / TV Recommendations: =Cabaret (1972): click here=Waiting for Guffman: click here=Play It Again, Sam: click hereConnect with LouieLinkedIn: click hereYouTube: click here

In this episode of The Pursuit of Purpose, Chris Kiefer sits down with Coen Sa, co-founder of Avenue Solutions, to talk about building a real estate portfolio through creative financing—without needing to quit your job first.At just 22 years old, Coen has helped build a portfolio of ~70 doors and breaks down how he got started through YouTube, imperfect action, and relentless outreach. The conversation dives into wholesaling, lending, credit sponsoring, and “subject-to” deals—plus practical ways to find motivated sellers (including a simple Zillow filter strategy).If you’ve ever wondered how to start investing in real estate without having everything figured out, this episode gives you a practical, no-fluff roadmap.👉 Watch now, hit LIKE, and SUBSCRIBE for more conversations on business, leverage, and building freedom.Book Recommendations (from Coen)=Traction - click here=Good to Great - click here=The Entrepreneur Roller Coaster- click hereMovie / TV Recommendation=Lie to Me (Coen says it “should be on Hulu”) - click hereConnect with CoenInstagram: https://www.instagram.com/coen_was_here/LinkedIn: https://www.linkedin.com/in/coensarwanoke