The Pursuit Of Relevance

Pro's and Con's Of Selling On Your Own Site

Ep #9: How To Break Free From eCommerce Marketplaces

Selling on an ecommerce marketplace that you don't own is risky business. Sure, you might be killing it on Etsy right now, but what if they redesign their search results page and change their search algorithm?

Ep #8: How To Increase Ecommerce Sales with Targeted Emails

Email marketing is one of the key drivers of ecommerce sales. But many businesses get it wrong. An effective ecommerce email marketing strategy aims at creating a relevant experience through the entire customer lifecycle.

Ep #7: How To Get More Product Reviews

Getting reviews from customers can seem like pulling teeth. You've gone the extra mile crafting accurate product descriptions, carefully packaging and shipping products and a little feedback would be nice, right? Of course you want to know if your customers are happy....

Ep #6: How To Start A Customer Loyalty Program

Most customer loyalty programs fail because they push deep discounts and attract the wrong kind of buyers. If you’re ready to level up your ecommerce business, it might me time to start a customer loyalty program.

Ep #5: How To Maximize Results From Your Social Media Ecommerce Effort

Is social media sucking up all your time with nothing in return? Social media is a critical aspect of increasing your ecommerce site's online visibility. When used correctly, you can build meaningful relationships with customers and influences and build a legitimate...

Ep #4: Why Trust and Authority Is The Ticket To Brand Visibility In Google Search

Are you still trying to market your ecommerce site using outdated techniques and strategies? Today, I interview David Amerland about increasing your ecommerce brand’s visibility online. This means you have to take a big picture approach

Ep #3: How To Create an Effective Ecommerce Content Marketing Strategy

Content marketing for ecommerce is much bigger than product descriptions and un-engaging blog posts. Your content should attract customers at every point during the buying process. It should also help you establish a long term relationship with your best customers.

Ep #2: How To Use Buyer Personas To Attract and Persuade Customers

Do you know who your customers are? Developing persuasive messages and building buyer loyalty boils down to knowing your customer. By segmenting your audience into the most definable person, you’ll be able to create relevant messages, appeal to their self-interest and...

Ep #1: Why I Started A Podcast Called The Pursuit Of Relevance

If you have an ecommerce or SaaS website you know how important it is to make your brand relevant to Google and to people. The thing is both are a moving target. It’s a constant pursuit to become relevant. You...