Join me in this episode of The Queen of Automation, where we tear down the myths and fears surrounding financial planning and wealth management. No financial jargon, no judgment—just a raw, unfiltered conversation with wealth strategist James Mayer, who helps people take control of their money and build a financial future that actually fits their life.

James doesn’t just talk numbers—he makes finance relatable, strategic, and actionable. We dive deep into the psychology of money, why most people avoid dealing with their finances, and how automation can make saving and investing effortless.

And here’s the reality check: financial planning isn’t just about retirement—it’s about making smart money moves right now, so you don’t wake up years from now wondering where all your time and income went. James shares how he helps people get past the fear, prioritize what truly matters, and ditch the guilt and confusion that keep them stuck.

We also challenge the idea of work-life balance and why your finances and your business need to be in sync. This isn’t about cutting every luxury—it’s about making sure your money supports the life you actually want.

James is all about practical, no-fluff financial strategies, and in this episode, we break down:

• Why most people overcomplicate financial planning—and how to simplify it
• How automation can help you build wealth with less effort
• The biggest financial mistakes entrepreneurs make (and how to avoid them)
• Why “keeping up with the Joneses” is a trap that destroys financial security
• How to set financial goals that actually support your lifestyle, not just arbitrary revenue targets

James is the financial expert you didn’t know you needed, and he’s sharing the exact strategies to help you stop stressing about money and start making it work for you.

Connect with James on LinkedIn, because that’s where the best financial conversations are happening.

Join me in this Queen of Automation episode where we tear down the myths of social selling, work-life balance, and the messy reality of running a business on your own terms. No fluff, no corporate jargon, just an unfiltered conversation with LinkedIn powerhouse Natasha Walstra, who built a thriving business without a website, a polished brand, or a massive audience. Just smart, strategic moves.

And here’s the kicker, she did all of this while becoming a first-time mom. Imagine launching a business and suddenly being responsible for keeping a tiny human alive. Chaos? Definitely. Possible? Absolutely.

We dive deep into why most people overcomplicate LinkedIn and make it weird when it should be the most natural networking platform out there. Natasha breaks down how she turned connection-building into a revenue-generating machine, without ever feeling like she was “selling.” We also get into why “work-life balance” is a joke, and how real success comes from work-life integration, designing your business around the life you actually want, instead of burning out trying to juggle everything separately.

Natasha is in the middle of a major shift, moving from one-on-one coaching to landing high-value corporate contracts and figuring out how to scale without sacrificing time with her son. She’s sharing what’s working, what’s not, and how she’s thinking about the next phase of her business. This is the kind of raw, real-time conversation that most people don’t talk about, but they should.

Connect with Natasha on LinkedIn—because that’s where she’s making things happen.

Alright, let’s cut to the chase—cannabis marketing is a mess. It’s full of outdated systems, ridiculous red tape, and business owners who are so obsessed with getting new customers that they completely ignore the ones they already have.

That’s exactly why I brought Steph Vrona on the show today. She’s the founder of HighDef Studio, and she’s single-handedly shifting the way cannabis brands think about retention marketing.

We got into why dispensaries are constantly struggling despite raking in millions, why most cannabis loyalty programs are absolute trash, and how the industry keeps getting in its own way by refusing to embrace marketing operations. Steph is out here preaching the gospel of keeping your damn customers happy, and she’s got the data to back it up.

Of course, we didn’t stop there. We also got real about entrepreneurship, ADHD, and the absolute BS of “work-life balance.” Steph and I both know that being an entrepreneur isn’t about clocking in and out—it’s about building a business that actually works for you. We talked about automation, delegation, and why the smartest thing you can do is stop doing everything yourself. If you’ve ever found yourself drowning in tasks you hate instead of running your business like a boss, you need to hear this episode.

Steph doesn’t sugarcoat anything, and neither do I. If you’re tired of hearing the same old business advice and actually want to make more money without burning yourself out, hit play and take some notes.

🔗 LinkedIn: Steph Vrona

🌐 Website: HighDef Studio

Join me as I chat with Danny DelVecchio, the mastermind behind helping entrepreneurs create video content without overcomplicating it. Danny shares how he went from podcasting back in 2014 to becoming one of LinkedIn’s top video creators, proving that you don’t need fancy equipment to make an impact, just your phone, decent lighting, and a solid mic.

We dive into the reality of entrepreneurship, and Danny doesn’t hold back. Work-life balance? He calls it bullshit and encourages building a life where work fits seamlessly into what you love. We also get real about the risks of relying too much on social media platforms and how Danny safeguards his business with email lists and YouTube, because let’s be honest, no one wants to be at the mercy of an algorithm.

Danny breaks down his simple approach to video production that anyone can use: record casual conversations where a friend asks you questions, then edit them out for a natural, authentic vibe. No scripts, no pressure, just you showing up as you are.

We also talk about automation (of course), and Danny shares how he’s built a system that eliminates bottlenecks by giving clients direct access to editors. It’s a game-changer that saves time, reduces stress, and lets founders focus on what they do best.

If you’ve been overthinking your video strategy or drowning in the day-to-day of running a business, this episode is for you. Danny’s insights on video, automation, and keeping things simple are exactly what every busy entrepreneur needs to hear.

Connect with Danny DelVecchio:

• LinkedIn: Danny DelVecchio
• YouTube: Danny DelVecchio’s Channel
• Website: www.dannyvideos.com

Connect with Danny for more tips on video marketing, automation, and building a business that works for you!

In this episode, I sat down with Ryan R. Sullivan, a podcast strategist, musician, and entrepreneur who’s making waves by helping businesses turn podcasts into powerful tools for growth. We explored the realities of podcasting, automation, and systems, breaking down why building a strategy is crucial for success. Ryan shared his journey of trial and error, offering real, honest insights into how he’s learned to connect creativity with strategy to generate results. His approach is a refreshing reminder that success isn’t about doing more—it’s about doing the right things in a repeatable way.

We also talked about what it really means to create a business that fits your life. Ryan and I both believe that work-life balance is a myth for entrepreneurs—it’s all about harmony. It’s not about separating work from life but integrating everything you love into one cohesive flow. Ryan’s perspective on aligning your business with your passions hit home for me, and his insights on how to use systems and automation to reclaim your time are nothing short of game-changing.

What stood out most is Ryan’s ability to simplify complex problems. From podcasting to operations, his approach is rooted in strategy and intentionality, with no fluff or unnecessary shortcuts. He’s all about solving the right problems in the smartest way possible, whether that means automating tasks, bringing in the right people, or streamlining systems. The energy and expertise he brings to the conversation are a testament to his dedication to helping others win.

This episode is a must-listen for anyone who wants to scale their business while staying true to their values. Whether you’re curious about podcasting, struggling with systems, or simply looking for a fresh perspective on entrepreneurship, Ryan’s advice will inspire you to think bigger and act smarter. 

 Where to Find Ryan

• LinkedIn: Ryan R. Sullivan
• Podcast: The Ryan Sullivan Show
• YouTube: Ryan R. Sullivan Channel
• Website: RyanRSullivan.com

Join me as I chat with the brilliant Karen Grill, a business coach with a knack for email deliverability. Karen shares her fascinating journey into this crucial area, highlighting how her clients' struggles with ever-evolving technology led her to focus on helping businesses navigate these challenges. With Google's significant changes to email systems last year, Karen provides insights on why staying informed and having experts to guide you through tech hurdles is essential. Together, we also explore the concept of work-life balance and discuss how to create a harmonious blend of business and personal life.

Listen in as Karen and I offer practical advice for troubleshooting email deliverability issues before reaching out for external help. We cover the importance of monitoring email metrics to spot potential problems, like declining open rates due to changes from providers like Google and Yahoo. Additionally, we touch on the unique challenges of emailing large corporations with strict spam filters and firewalls, sharing tips like simplifying email signatures to avoid triggering these barriers. Our conversation is packed with personal anecdotes and expert strategies to enhance your email deliverability and ensure your messages reach their intended recipients.

We also explore the art of email list management and deliverability, with Karen providing valuable tips on crafting subject lines that bypass spam filters and engage your audience. The discussion emphasizes the need for regular list cleaning, segmenting, and understanding sender reputation. Karen shares insights on managing both new and established domains, highlighting the importance of patience and strategic planning. Wrapping up, we underline the significance of having a skilled expert who can anticipate and address technology challenges, ensuring your systems function seamlessly and effectively.

Connect with Karen Grill on LinkedIn to master email deliverability, avoid the spam folder, and get your emails actually opened.

What if navigating the world of health insurance for the self-employed wasn't a nightmare, but an empowering journey? Join me, as I sit down with Mitchell Underwood, a health insurance consultant who champions a client-first approach. Discover how Mitchell's innovative methods can transform the intimidating process of finding affordable health insurance into a seamless experience tailored to your unique life goals. By focusing on personal branding and genuine, consultative advice, Mitchell stands apart from the traditional, commission-driven tactics of the industry, offering solopreneurs and contractors solutions that truly advocate for their best interests.

In our conversation, we explore the pivotal role of building authentic connections, particularly through LinkedIn networking, and how these relationships can enrich your business and personal life. We share personal stories that highlight the transformative power of trust and authenticity in business interactions. Learn about the importance of developing offline connections through newsletters and the challenges faced during health insurance open enrollment. Armed with Mitchell's insights and strategies, you'll be better equipped to navigate employer-based options and insurance terminology with confidence, allowing you to focus on building a lifestyle that supports your entrepreneurial journey.

Connect with Mitchell on LinkedIn to simplify health insurance for solopreneurs. With his client-first approach, tailored solutions, and focus on authenticity, he’ll help you navigate your options with confidence.

Join me for an engaging episode as I sit down with Tom Harman, a passionate mental health advocate for men, broadcasting from the chilly climate of Kitchener, Ontario. Together, we explore Tom's professional journey from his long-standing career in selling appliances to major national retailers to his fervent pursuit of turning his advocacy for mental health into a meaningful business. 

Tom shares candid insights about the challenges and rewards of entrepreneurship and teases an exciting personal update that hints at a positive start to the new year. Our conversation offers an inspiring glimpse into resilience and the quest for purpose. Listen in as we navigate the transition from hobby to business through the power of personal branding and mental health support. 

We challenge the fluffy reputation of mindset transformation by emphasizing its critical role in overcoming mental blocks and normalizing emotions. The episode also highlights the unique approach of integrating personal branding with mental health awareness, encouraging authenticity in both personal and professional settings. This journey is all about embracing your true self and leveraging your experiences to build a brand that resonates. Explore the concept of breaking mental blocks with a focus on systems and processes that enhance both personal and professional life. 

We address societal perceptions of gender and emotions, shedding light on the struggles men face in expressing vulnerability. 

The episode offers valuable advice on managing anxiety, breaking tasks into manageable pieces, and building self-proof through small, achievable goals. By fostering human connection and vulnerability, we uncover the importance of authentic experiences in alleviating anxiety and overcoming the pressures of constant comparison. 

aTune in for a refreshing perspective on balancing authenticity and data obsession in today's fast-paced world.

Connect with Tom Harman on LinkedIn to dive deeper into his journey, combining his passion for mental health advocacy with entrepreneurship. Gain insights into his unique approach to personal branding, overcoming mental blocks, and fostering vulnerability in professional settings.

Join me as I welcome the exceptional Hugh Meyer, a finance professional who traded the bustling world of Wall Street for the sunny innovation of Los Angeles. Listen in as Hugh shares his compelling journey from a rigid institutional finance career to a more dynamic and supportive environment at Eyeline Wealth Partners. Hugh's candid insights into his experiences on Wall Street, the impact of the 2008 financial crisis, and his transition to a more technology-driven approach in serving clients will leave you inspired. Alongside professional anecdotes, Hugh opens up about managing life with three teenage boys, providing a unique blend of personal and professional wisdom.

In our engaging conversation, we explore the transformation from the high-pressure demands of Wall Street to the rewarding balance of working as an independent contractor. Hugh and I discuss the importance of prioritizing family and health over relentless work hours and share strategies like time blocking and daily routines that enhance productivity and well-being. We highlight how personal systems, whether technological or habitual, can significantly impact both business and personal life, emphasizing the power of mindset in building effective routines.

Our discussion also highlights the role of education and technology in enhancing business efficiency. We talk about the critical importance of implementing systems to handle administrative tasks, allowing more focus on client growth and needs. By sharing our personal experiences and strategies, we stress the benefits of adopting the right technological solutions to stay competitive. We wrap up with a lively chat about building relationships through humor and networking, encouraging listeners to connect with Hugh Meyer on LinkedIn and underscoring the value of technology when it functions well.

Connect with Hugh Meyer on LinkedIn to discover how he helps clients balance life and business by combining financial expertise with innovative strategies.

John Carpenter, an esteemed recruiter with deep roots in retail and hospitality, joins me on the Queen of Automation podcast to share his one-of-a-kind approach to recruitment. John believes that the key to successful hiring is understanding candidates as individuals, not just names on a resume. Tune in as we explore his philosophy of conducting interviews as genuine conversations rather than ticking off checklists, and how this personal touch can transform the hiring process for both candidates and employers. I also share my own experiences, highlighting the art of matching personalities to roles and the pivotal role recruiters play in creating a smooth experience.

The hospitality industry is undergoing a seismic shift, and we're here to unpack it. As technology reshapes the landscape, from automated check-ins to kiosks handling tasks once managed by bartenders, new challenges and opportunities emerge. We discuss how these technological advancements are setting new expectations for work-life balance and challenging long-standing norms. Ageism in tech adoption and the rise of automation-driven hospitality models also come under the spotlight, offering insights into the evolving workforce dynamics and what they mean for recruitment strategies.

The digital age demands a strategic approach to managing online presence, and we’re diving into its complexities. The balance between leveraging technology for efficiency and maintaining vital personal interactions is crucial, especially in smaller communities. Social media's impact on recruitment, from influencing company policies on employee posts to shaping public perceptions, is another area we explore. With anecdotes and expert advice, we emphasize the need to align digital presence with company values while preserving personal freedom. Don’t forget to check the show notes for contact details, and connect with us for more insights on effective business scaling.

Connect with John Carpenter on LinkedIn to learn how his unique approach to recruitment focuses on understanding candidates as individuals and transforming the hiring process into meaningful conversations.

CHAPTERS WITH TIMESTAMPS

(00:00) Recruiting Strategies and Personal Connections

(09:58) Impact of Automation on Hospitality Industry

(19:41) Importance of Managing Online Presence

(32:23) Hospitality Recruiting and Consulting Expertise