On February 22, 2006, News Corporation announced the launch of a new "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division 20th Television. MyNetworkTV was created to compete against another upstart network that would launch at the same time that September, The CW (an amalgamated network that was originally consisted primarily of UPN and The WB's higher-rated programs) as well as to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides converting to independent stations.[38][39] WPIX, which had been a WB affiliate since 1995, was announced as The CW's New York City area affiliate as part of a 10-year affiliation deal with channel 11's parent company Tribune Broadcasting. The network's officials were on record as preferring the "strongest" stations among The WB and UPN's affiliates, none of which included any of Fox's UPN-affiliated stations – locally, WPIX had been well ahead of WWOR-TV in overall viewership for some time.

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