They say it’s all about who you know, not what you know. But sometimes it IS about what you know–and knowing which questions you need to be asking to get yourself ahead. In this special anniversary episode, we ask five experts the one question they wished their clients asked more often to get the most benefit out of their services. If you’re hiring team members or freelancers to further your business, this is a can’t-miss episode.

* How this episode came about after I sat frustrated in a Q&A with a successful man, because other attendees were asking superficial questions instead of meaty, move-the-needle questions

* Digital marketing strategist Reland Logan’s VIP question

* Jess Freeman’s question about websites

* John DeMato’s question about creating emotional connection

* Melva Robertson talks about truly embracing authenticity

* A brand strategist’s most important question – all about attracting perfect-match clients.

It is so much easier to hire the right freelancer or right person for your team when you’re asking the right questions.Click To Tweet

Setting up an ad campaign is great, but it only works as well as what’s happening once you generate that customer–and that’s not your ads person’s responsibility, it’s your responsibility. – @mktggrayClick To Tweet

You need a digital introduction in a way that inspires them to read what you wrote. -@dematophotoClick To Tweet

We live in a society where everything is a replica of what someone else has done so it’s really hard to embrace your authenticity. -@WriteMediaPRClick To Tweet

If everyone’s doing the same thing, no one stands out. Those are the ones who will be remembered. -@WriteMediaPRClick To Tweet

If you want to know the one thing that’s most important to attract the kinds of clients you desire, you need to define your brand foundation at a deep, authentic level.