Most business owners pour energy into their homepage, services, and ads—but forget the two places visitors see on almost every page: the header and footer. In this episode, Catherine gently reveals how cluttered logos, busy menus, and vague footers quietly drain enquiries, even when your main content is solid. She explains, in plain language, the real jobs of these “quiet edges”: instant orientation at the top (who you are, what you do, where to click next) and calm reassurance at the bottom (contact, legitimacy, and key links). Then Leo paints a picture of clean, trustworthy edges: a simple logo area, one clear primary action in the header, and a footer that feels like a helpful concierge desk instead of a junk drawer. Together, they introduce the Artbreeze Quiet Edges Checklist—a 20‑minute tune‑up you can apply across your site in one sitting. By the end, you’ll know exactly how to turn your header and footer into subtle, always-on conversion helpers that support every visit, from first click to final enquiry.