Annette de Lancey is the Founder and Owner of CastCoverz!, a made-in-the-USA preeminent global manufacturer, e-tailer, and innovator of essential orthopedic soft goods (brace, splint, boot, and cast covers), orthopedic accessories, and patient-requested orthopedic gear for arms and legs. As the Founder and Owner of She Makes Products, she transforms struggling product entrepreneurs into profit-making CEOs. With years of experience, Annette is a career entrepreneur, manufacturer, business and profit strategist, and champion for small businesses.  

Being a female entrepreneur in the manufacturing industry is no easy feat. Running a successful business requires mastering a variety of tasks, from ensuring production efficiency to maintaining product quality and keeping costs under control. Without the necessary expertise, these responsibilities can quickly become overwhelming.

Annette de Lancey is a serial entrepreneur who has founded five successful businesses. She knows the ins and outs of running a business and has overcome numerous hurdles along the way. One of her secrets to success is the Profit First strategy, which helped her scale her product business and achieve financial freedom. By prioritizing profits over revenue, Annette grew sustainable companies with purpose. Now, she dedicates her time to sharing her knowledge and helping other female entrepreneurs achieve the same level of success. 

In this episode of the Quiet Light Podcast, Pat Yates and Ethan Alexander sit down with Annette de Lancey, Founder and Owner of CastCoverz! and She Makes Products, to discuss how manufacturing entrepreneurs can thrive. Annette shares how the Profit First framework works, how product developers should structure their finances, what steps existing businesses should take first, and why it's a good idea to prepare your business as if you're going to sell it. 

Michael Lebhar is the Co-founder and CEO of SellCord, a full-service agency specializing in launching and scaling brands on Walmart.com. As a serial entrepreneur, he is also the Co-founder and CMO of Engaging, where he develops marketing campaign strategies. Employing his in-depth knowledge for scaling and selling his own brands in the Walmart Marketplace, Michael has become a leading expert in online and in-store growth strategies. When working with clients, he collaborates closely with brands to understand their unique needs and goals to provide tailored solutions for thriving in the Walmart Marketplace.

Entrepreneurs running e-commerce businesses on other marketplaces may not be aware of the potential for growth in Walmart's Marketplace. As the world's largest retailer, Walmart offers a valuable opportunity for those looking to expand their reach. However, launching and scaling brands at Walmart requires specialized expertise that many lack. 

Mastering the Walmart Marketplace is complex due to its many intricacies, as noted by Walmart Marketplace professional Michael Lebhar. To succeed, businesses must manage and monitor accounts, adhere to style guidelines, navigate various processes and protocols, and execute persuasive advertising strategies. For those seeking sustainable growth and rapid success on Walmart.com, partnering with an agency that specializes in navigating this platform is wise. By partnering with industry experts, brands can streamline operations, optimize listings, and create effective marketing strategies, enabling them to stand out in a crowded marketplace, drive sales, and achieve long-term growth.

In this episode of the Quiet Light Podcast, Pat Yates sits down with Michael Lebhar, Co-founder and CEO of SellCord, to discuss how e-commerce businesses can thrive in the Walmart Marketplace. Michael talks about the benefits and misconceptions of selling on Walmart.com, why SellCord focuses its expertise solely on the Walmart Marketplace, what brands should consider before deciding to expand to Walmart.com, and why working with an expert is crucial for scaling an e-commerce brand.

Kate DiLeo is the Founder and CEO of The Brand Trifecta, the leading platform assisting thousands of organizations in building their brands by attracting more prospective clients, users who click, and an audience that buys. Her exceptional ability to develop a winning brand pitch for outbound sales was the driving force behind her successful career in branding. Kate has imparted her knowledge to over 300 global clients across more than 20 industries, teaching them how to craft a compelling brand pitch. She is also the internationally best-selling author of the book Muting the Megaphone and a distinguished speaker at some of the world's most prominent marketing conferences. Additionally, she provides direct mentorship to startups through various global accelerator programs.  

In today's hyper-competitive business landscape, offering a great product or service does not guarantee success. To achieve long-term viability and maintain a competitive edge, businesses must prioritize the development of robust brand messaging. Can creating a distinctive brand identity that speaks to your target audience make all the difference?

Seasoned brand strategist Kate DiLeo says it's crucial to have a powerful brand message that resonates with your target audiences and sets you apart from the competition. Your brand message should communicate your unique value proposition, establish trust with your prospects, and ultimately convince them to choose you over other options in the market. Creating a winning brand message is easier said than done because it requires a deep understanding of your target audiences, your unique strengths, and the competitive landscape in your market. Kate explains how experts can quickly and effectively assist in developing a brand messaging strategy that speaks directly to your target audience and positions you as the go-to business in your particular industry.

In this episode of the Quiet Light Podcast, Pat Yates sits down with Kate DiLeo, Founder and CEO of The Brand Trifecta, to discuss how entrepreneurs can thrive and set themselves apart through strategic brand messaging. Kate talks about how to approach brand messaging, how leveling up your messaging creates an impact, the Trifecta methodology, and how e-commerce entrepreneurs can simplify their messaging.

Aleric Heck is the Founder and CEO of AdOutreach, the Co-founder of KeywordSearch, and the Founder and President of AppFind. Aleric is widely recognized as the leading expert in YouTube Ads and video marketing, helping thousands of business owners and entrepreneurs from across the globe scale and grow their businesses.

Leveraging the power of YouTube Ads, he has collectively generated multiple eight figures in revenue, and in doing so, Aleric has built his own eight-figure company. His accolades include earning the coveted ClickFunnels 2CommaClub-X award and leading AdOutreach to be recognized by Inc. 5000 as one of the fastest-growing companies in America in 2021 and 2022.

Are you tired of struggling to reach your target audience through traditional advertising? Both startups and established companies need to generate consistent, high-quality leads to increase revenue and grow their businesses. Using value-driven video marketing, you can decrease advertising expenditures and effectively reach your target audience.

YouTube advertising and AI technology present opportunities for businesses of all sizes to enhance their marketing efforts. Aleric Heck, the leading YouTube Ads expert, advocates using these tools to showcase your brand to prospective clients to engage them visually. However, the dynamic nature of Google, YouTube, and AI creates challenges. By enlisting the services of an agency specializing in this area, businesses can ensure that their ads target people with the most potential interest in their products or services. Fusing the power of YouTube advertising and AI technology can dramatically accelerate business growth.

In this episode of the Quiet Light Podcast, Pat Yates sits down with Aleric Heck, Founder of AdOutreach and Co-founder of KeywordSearch, to discuss growing your business through organic video marketing and YouTube Ads. Aleric talks about the evolution of YouTube Ads, what companies do well using YouTube Ads, and the value of combining AdOutreach and KeywordSearch to achieve optimal results.

Lesley Hensell is the Co-founder of Riverbend Consulting, an expert problem-solver and advocate for online retailers that help Amazon sellers restore their accounts and ASINs after a suspension, deactivation, or block. She oversees the firm’s client services team, which consists of ex-Amazon employees and Amazon professionals who guide sellers through the strenuous reinstatement process. 

In addition to Riverbend, Lesley is a Partner at Project Retail, a one-stop-shop for brick-and-mortar success and the Owner of Blackland Prairie, which operates as a third-party seller on Amazon. With over two decades of experience as a small business consultant, she leverages her expertise to advise clients on profitability and operational performance. She is also the author of The Amazon Incubator: Grow Your Business or Hatch a New One.

Selling on Amazon can be lucrative, but it's also one of the most challenging marketplaces to navigate. One misstep can lead to a suspension, deactivation, or block, which can be a nightmare for sellers. So how can you reactivate your Amazon account or ASIN when problems arise?

Amazon expert Lesley Hensell recommends hiring an agency that knows the ins and outs of Amazon policies and procedures. With assistance, you can appeal the suspension or deactivation and get your accounts and ASINs back up and running without facing all the hassle. Whether you're a new or experienced seller on Amazon, it is crucial to have a reliable partner who can not only help you recover your accounts but also safeguard and manage them and assist you with other issues, such as FBA reimbursements.

In this episode of the Quiet Light Podcast, Pat Yates sits down with Lesley Hensell, Co-founder of Riverbend Consulting, to discuss how she helps Amazon sellers reinstate their suspended or deactivated accounts. Lesley talks about the complexities of reinstating an account on Amazon, navigating the appeal process, account management strategies for avoiding problems, and how recruiting an expert can keep your business running smoothly on the Amazon platform.

Danya Shakfeh is the Founding Attorney of Motiva Business Law, a firm that supports entrepreneurs in having successful businesses by building strategic relationships, assisting in transactions, and protecting their companies so they can focus on profitability. With over 10 years of experience helping startups, she and her team are well-versed in strategic business structuring and strategy, mergers and acquisitions, regulatory compliance, franchise advice, and business contracts.

Danya is an award-winning lawyer with a Rising Star accolade from Super Lawyers every year since 2015. In addition to being published in multiple legal journals, she is also an author at Venture Smarter, a consulting firm specializing in helping startups and small businesses scale and grow.

Entrepreneurs wear many hats, and it's paramount that legal challenges don't emerge and jeopardize the business's profitability. As in any business, having the appropriate legal backing to safeguard your business and prevent needless hassles is imperative. Does your business have proper legal representation?

As an attorney helping small businesses, Danya Shakfeh knows the drawbacks of not having skilled legal representation. She recommends locating someone who is highly knowledgeable and can support you in the areas you require. Depending on your situation, you may need legal advice regarding strategic business structuring or strategy, a merger, acquisition, or sale, regulatory compliance, franchise advice, or business contract matters. By taking proactive steps to protect your company, you can avoid costly disputes, lawsuits, or damage to your reputation. Whether your company is a startup or an established firm, enlisting business law expertise can help you stay ahead of the curve and avoid legal pitfalls.

In this episode of the Quiet Light Podcast, Pat Yates sits down with Danya Shakfeh, Founding Attorney of Motiva Business Law, to discuss why businesses should have legal representation. Danya explains how Motiva Business Law assists entrepreneurs, the drawbacks of not getting legal assistance for your business needs, and the hassles you can avoid when you have skilled legal backing.

Joe McAleer is the Senior Director of Business Financing at MultiFunding, which helps businesses achieve their growth goals through creative and personalized funding solutions. The team at MultiFunding has a robust network of relationships with hundreds of nationwide and global lenders to ensure they find the best business loans available for their clients’ unique circumstances.

With over 15 years of experience in the finance industry, Joe has worked in both small and large corporate structures worldwide. In his role, Joe’s expertise is in SBA loan facilitation, and he has found his passion in helping current and aspiring entrepreneurs utilize SBA loans to purchase businesses.

SBA loans are a great way to fund a business, whether you're looking to acquire a company, scale an existing business, purchase equipment, or expand into new markets. Once you identify your needs, how can you qualify for an SBA loan?

The Small Business Administration (SBA) is known for its strict requirements and lengthy application process, making it challenging for many business owners to obtain financing. However, don't let this discourage you from pursuing your business aspirations. Joe McAleer shares some new SBA regulations that favor entrepreneurs. However, he recommends hiring an experienced SBA broker rather than using your bank to obtain funding. A broker can guide you as you navigate the complex application process, ensure you meet all the eligibility requirements, and find the right lender for your specific needs.

In this episode of the Quiet Light Podcast, Pat Yates and Chris Duty sit down with Joe McAleer, Senior Director of Business Financing at MultiFunding, to discuss the intricacies of SBA loans. Joe talks about how entrepreneurs can leverage SBA loans, how to qualify for financing, why using a broker is advantageous, and how the new SBA regulations impact acquiring a business.

Leslie Kuster is the Founder and CEO of Back From Bali, a multiple seven-figure e-commerce brand that offers women ethically-made bohemian chic clothing made in Bali. With over 30 years of experience as an entrepreneur, Leslie is passionate about inspiring women to pursue entrepreneurship and step into their independence, develop their feminine power, know their worth, and earn enough to create freedom in their lives. Additionally, she is a business lifestyle mentor and inspirational speaker who authored the book 7 Keys To 7 Figures: The Women Entrepreneurs' Guide to Money and Freedom. 

If you are a woman who aspires to become an entrepreneur or currently manages a business and aims to elevate it to new heights, learning from the experiences of successful women entrepreneurs can provide valuable insights and strategies to help you realize your entrepreneurial goals.

The number of women entrepreneurs is rising, and their impact on the business world is significant. However, women often encounter unique challenges that can hinder their success. Leslie Kuster, who struggled for 20 years to build and grow her brand, knows this firsthand. Despite the obstacles she encountered, she persevered and scaled her business to a multiple seven-figure brand. Today, she supports and guides women entrepreneurs on how to launch and grow their businesses successfully.

In this episode of the Quiet Light Podcast, Pat Yates sits down with Leslie Kuster, Founder and CEO of Back From Bali, to discuss how women entrepreneurs can thrive. Leslie shares her entrepreneurial journey, her experience writing 7 Keys To 7 Figures, and how she's empowering women entrepreneurs to succeed. 

Meet Robb Green, the inspiring host of the I'm The One podcast. The podcast aims to empower individuals to create success stories by providing practical guidance on building wealth, maintaining healthy relationships, and achieving overall well-being. He is an entrepreneur, mentor, and business advisor who uses his skills and time to assist others in the industry to continue learning and growing. 

In addition, Robb is a private investor who buys, optimizes, and grows businesses. As the mastermind behind the development and execution of strategies aimed at e-commerce brand establishment, he also helps owners exit their businesses while preserving their brands.

Success is more than just financial wealth — it's also about building a life you love. Whether you're a seasoned entrepreneur or just starting, how can you create a success story encompassing all aspects of your life?

Robb Green is a renowned expert who empowers entrepreneurs to build wealth, cultivate healthy relationships, and achieve overall well-being. Many entrepreneurs struggle to balance their business aspirations with their personal lives. Pursuing success often comes at the cost of their health, relationships, and family time. However, it is possible to achieve both personal and professional success with appropriate guidance and support. By sharing his proven methods and practical advice, Robb helps entrepreneurs create a success story that lasts a lifetime.

In this episode of the Quiet Light Podcast, Pat Yates sits down with the inspiring host of the I'm the One podcast, Robb Green, to discuss how entrepreneurs can thrive in all aspects of life. Robb shares his insights on how entrepreneurs can create wealth, build positive relationships, and maintain good health. He provides valuable advice for entrepreneurs on pursuing self-education and personal growth and also explains what motivated him to start his I'm The One podcast.

Cyndi Thomason is the Founder and President of Bookskeep, which provides SmartCFO e-commerce business advising, Profit First consulting, and bookkeeping services to e-commerce clients worldwide. Her team coaches business leaders using the Profit First method she designed specifically for the e-commerce industry. This coaching helps business owners create a profitable business that allows them to enjoy financial freedom. 

Certified as a Mastery Level Profit First Professional and a Fix This Next Coach, Cyndi is a well-known figure in the e-commerce industry. She authored the best-selling book Profit First for E-commerce Sellers and has an online course with the same name. A renowned speaker, she is frequently invited to popular webinars and podcasts. Additionally, Cyndi regularly contributes to Inventory Lab and eComEngine blogs and newsletters.

Managing bookkeeping for an e-commerce business can be a daunting task. It requires a precise understanding of e-commerce accounting practices that might be unfamiliar to many business owners. As a result, many business owners face difficulties keeping up with their e-commerce bookkeeping needs.

If you're an e-commerce entrepreneur, consider hiring accounting professionals to help you with your finances. Working with bookkeeping and payroll services experts can help you scale your business and ensure that your financial records are accurate and up-to-date. Cyndi Thomason and her team offer e-commerce financial solutions using the Profit First philosophy, which provides entrepreneurs with the tools they need to move toward financial freedom confidently. Whether you're just starting your business or looking to take it to the next level, partnering with experienced professionals can be a game-changer.

In this episode of the Quiet Light Podcast, Pat Yates sits down with Cyndi Thomason, President of Bookskeep, to discuss e-commerce accounting solutions. Cyndi talks about Bookskeep’s Profit First methodology, tips for managing cash flow as a seasonal e-commerce business, Amazon accounting and bookkeeping strategies, and cash versus accrual basis accounting.