Many visitors abandon portfolios because the examples don’t feel relevant fast enough. This episode teaches a simple, humane Portfolio Filter you can publish in a weekend so prospects see work that matches their situation in under 30 seconds. Catherine opens with a micro-case about a lost enquiry that never found a relevant example, then explains why relevance beats volume: visitors decide by recognition, not exhaustive galleries. Leo outlines calm visual and interaction rules—3–4 primary filters (industry, outcome, budget band, timeline), a one-line preview card (outcome + tool/approach), and an accessible 'show similar' microflow for each project. The Artbreeze fix: curated default views, conservative lazy-loading, and shallow URLs so examples are shareable. Listeners get a weekend rollout checklist, paste-ready tag taxonomy examples, measurement ideas (time-to-first-relevant-click, contact-rate from filtered views), and a conservative maintenance plan so the filter stays helpful, not noisy. CTA: visit Artbreeze to download the Portfolio Filter swipe kit.